Fotorama The Promotional Risk Management Experts
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From on-pack prizes to text-to-win promotions and money off coupons to scratch cards, Fotorama can help you control the financial risk of any sales promotion and maximise the impact of your budget whilst eliminating the risks associated with over redemption. If you’d like to run an amazing sales promotion but are concerned about your budget if the campaign redemptions are just too high, then have no fear, a fixed fee deal from Fotorama can protect you, your business and your reputation. Find out why so many big brands trust us to manage their promotional risk time after time
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Fotorama The Promotional Risk Management Experts
- 2. 340 MILLIO N MONEY OFF COUPONS REDEEMED IN THE UK LAST YEAR SOURCE: VALASSIS 2012
- 3. 37% MORE CONSUMERS ARE LOOKING FOR PROMOTIONAL OFFERS SOURCE: GFK NOP POLL 2012
- 4. COUPON REDEMPTION UP 31% YEAR ON YEAR SOURCE: VALASSIS 2012
- 6. 23% OF C O M PA N I E S H AV E C U T M A R K E T I N G BUDGETS SOURCE: BELLWEATHER 2012
- 7. IS THE LEADING FIXED FEE PROMOTIONAL RISK MANAGEMENT C O M PA N Y
- 10. ...AND SINCE THEN H A V E B E E N P R O V I D I N G MARKET LEADING FIXED FEE PROMOTIONS
- 11. fixed fee promotions are the best way to offer MASSIVE PRIZE FUNDS AT A LOW COST
- 14. with a budget of just £90k
- 15. Fixed fee How does it work?
- 18. 3.We calculate how many people will claim their promotional reward.
- 20. And if more people claim their reward than we have expected will cover the extra cost…
- 21. In summary You pay an agreed fixed fee which includes prizes, handling, postage & packaging, storage and stock
- 23. HUGE
- 26. CAN PROVIDE YOU W I T H ...
- 29. FINANCIAL
- 30. • Work to your budget • REDEMPTION PROBABILITY FORECAST • Create a consumer journey
- 32. PLANNING
- 33. • Concept • MECHANIC • Visual • Multi Language
- 34. IMPLEMENTATION
- 35. • Legal • URN creation • PREMIUM SOURCING • Warehousing • Stock control • Promotional website back end
- 36. FULFILMENT
- 37. • Claim validation • RESPONSE DATA HANDLING • Despatch • Reporting • Customer service
- 39. OUR DEDICATED TEAM OF FIXED FEE EXPERTS PROVIDE THE HIGHEST QUALITY SERVICE AND SUPPORT!
- 40. WE GUARANTEE to deliver risk free promotions that amplify your budget whilst protecting your interests
- 44. WORLD CUP 2010
- 50. PRODUCT GIVEAWAY John Smith’s Brief: Cement John Smith’s association with the Grand National and increase sales in the on-trade. Solution: With every John Smiths pint purchased, consumers received a free game card. Each card delivered a different forecasted race result with an associated reward. Fotorama created a prize pool allowing for a £1million prize Fund.
- 51. INSTANT WIN Actimel Backpack for Danone Brief: Maximise number of backpacks to be won per day, thus creating an enticing message with ideal prize for the start of school term. Solution: Unique Random Numbers printed on packaging of Actimel 12-packs. 500 winning codes allocated per day for 63 promotional days with total liability of £787,500. Fixed Fee covered the cost of all claimed backpacks, microsite build and hosting, supplier sourcing and stock management.
- 52. TRY ME FREES Amoy Sauce for Westmill Foods Brief: Increase market penetration for Chinese restaurants and takeaways. Solution: Offer to try the Amoy Sauces for free. Boxes with sauce had a claim form on the inside which the restaurants had to send back to receive their money back.
- 53. SCRATCH CARDS Pizza Hut Brief: To increase delivery sales and distinguish Pizza Hut creatively from their competition. Solution: Scratch card attached to pizza delivery boxes. Every scratch card had the potential to be a winner. In addition winners received money off coupons to drive future delivery sales.
- 54. SELF LIQUIDATING Country Life for Dairycrest Brief: Increase frequency of purchase and engage new consumers. Solution: Consumers were offered a chance to claim Squirrel of Hedgehog soft toy by sending three tokens from packs plus £1.99 to cover P&P.
- 55. CASH BACK Toshiba Brief: Increase sales and price competitiveness without the full cost of price cuts. Solution: Cash back offer for specific laptop models. Consumers were offered money back if they sent their invoice within 28 days of purchase.
- 56. PRODUCT GUARANTEE Maybelline Brief: Entice new consumers to their relaunched and new products, and strengthen the perception of products’ quality. Solution: Satisfaction guarantee or your money back offer. Any unsatisfied consumer can claim their money back by sending till receipt and a short statement of why they didn’t like the product.
- 57. MONEY OFF COUPONS Primula Cheese for Kavli Brief: Increase the frequency and weight of purchase. Solution: Promotion offering prizes on instant win basis. Every entry had an option to download and print money off coupons through secure on-line printing platform.
- 58. COLLECTOR SCHEMES Intercontinental Hotels Brief: Increase frequency of booking for their meeting room facilities. Solution: Promotion where people who book the meeting rooms have an option to claim new iPad, Kindle or iPod as long as they collected set amount of points. One point was awarded for every pound spent on the meeting room booking.