Presentation at pii2012 conference in Seattle on May 15, 2012 by Jim Adler, Chief Privacy Officer and GM, Data Systems at Intelius

1. The Emergent Privacy-Industrial Complex
May 15, 2012
Jim Adler
Chief Privacy Officer & General Manager, Data Systems
Intelius
Twitter @jim_adler
Blog jimadler.me

2. About Intelius
• Direct-to-consumer provider
of public information about
people to discover others and
empower yourself
• 20 billion public records in-house
• Intelius network
– Over 1 million visitors per day
– Fulfilled over 20 million orders involving over 50 million reports
– Protected over 3 million people with our Identity Protection Service
• Named to Inc. 500/5000 every year since 2007; Top 100 Global company at Red
Herring Global 2011 Conference

3. Intelligence
Geek Dweeb
I am not an Nerd
Attorney Social
Obsession Dork
Ineptitude

4. The Three Bears on Privacy
Industry: Congress: Advocates:
“I’ve got a solution…” “I’ve got a solution…” “I’ve got a solution…”
No wonder @Goldilocks can’t get comfortable…

5. The Vitruvian Man

6. The Technologist’s Arms & Legs

7. Mason’s Maxim: Math + Code = Awesome
Quants
Making a killing on Wall Street but still can’t impress the chicks
Weakonomics.com

8. Values * (Math + Code) = Awesome

9. The Humanitarian’s Heart

10. Privacy Vertigo
Era
Privacy Expectations 
1850 1890 1930 1970 2010

11. The Institution’s Mind

12. Privacy Professionals
12,000
10,000
8,000
6,000
4,000
2,000
0
2000 2002 2004 2006 2008 2010
Source: International Association of Privacy Professionals & LinkedIn

13. Too Specialized? Human
Marketing Resources
Business Other
Office of CEO
Security, IT, Ops
Legal, Compli
ance, Risk, Et
hics, Audit
Source: International Association of Privacy Professionals

14. Too Isolated? Raw Materials
Product
Marketing
Development
PRIVACY
Quality
Release
Acceptance
Privacy
Compliance

15. Too Complex?

16. The Pursuit of Balance

17. PRIVACY
PERILS

18. TrueRep.com
• View your public
record profile
• Privacy controls
• Comment on your
own public record
profile
• Stay tuned …

19. Privacy "Perils"
More Power Difference Between “Players”
US deports British
FBI GPS surveillance
tourists over Tweets
Google privacy policy
"Player" Power Disparity
unification
HR exec loses job over
LinkedIn profile
updates Target finds out teen
pregnant before News of the World
"Girls Around Me" parents phone hacking
Carrier IQ logging
pulled from market
location
Actress sues IMDB Woman caught naked
over revealing her age by Google Street View
GM OnStar tracks
users
FB user sets fire to Rutgers student
home after de- commits suicide after
friending spied by webcam
More Private “Places”
"Place" Privacy

20. Thank you!
Jim Adler
Chief Privacy Officer & General Manager, Data Systems
Intelius
Twitter @jim_adler
Blog jimadler.me