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Pies By Kay
- 1. A Pie by Kay Kayla Thomas Kool-Aid pies for hungry customers Finger-licking GOOD!!!!
- 2. The Pie Issue Everyone goes to bakeries and buy the typical apple pie or the typical cheese cake. No one is open to be unique.
- 3. Benefits of A Pie by Kay People want to be different in the way they dress, in the way they look, and sometimes in the way they eat. A Pie by Kay gives people that unique side through food.
- 4. Mission and Social Impact A Pie by Kay provides customer service beyond expectations. A Pie by Kay will donate 12 pies to the American Diabetes Association.
- 5. Description of Product ● A Pie by Kay consists of over 20 different Kool-Aid flavors in a graham cracker crust. ● Has a cool, solid, creamy taste inside ● Pink Lemonade is the most popular flavor. ● The pies will get picked up from my location.
- 6. Business Model Description of Expenses Variable Material Expenses Total: $4.78 Cooling Whip $1.25 Kool-Aid Packages $0.21 Condensed Milk $1.54 Graham Crackers Crust $1.78 Fixed Expenses Total: $74.77 Insurance $29 Advertising $20 Depreciation $25.77 Economics of One Unit Selling Price $12.00 Cost of var. materials exp. $4.78 Cost of labor $0 Other variable costs $0 Total COGS/ COSS $4.78 Contribution Margin $7.22 Definition of One Unit One 9” Kool-Aid Pie Monthly Break Even Units $74.77 = 10.36 ≈ 11 units $7.22
- 7. Market Analysis Description of Target Consumer Demographics Geographics Ages 8-40 African Americans Families Non-Diabetics Lives in Chicago On the South side Auburn Gresham Neighborhood or Englewood Psychographics Buying Patterns Likes sweet foods Enjoys pastry High quality pies Quick pick ups/deliveries Affordable Prices Total Population Target Market Population 115,610,216 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Bakery Annual Industry Sales: $36 billion 1,028,746 198,266
- 8. Marketing and Sales ● Social Media: Facebook, Twitter, Instagram ● Posting fliers around the local neighborhoods ● Company Website ● Loyalty Benefits: Coupons, etc. ● Free food stands in local grocery stores ● Attending community events
- 9. Competition A Pie by Kay Bang Bang Pie Shop Hoosier Mama Pie Company Price $12 $26 $6-$12 Quality Provides Sugar- Free and regular Kool-Aid packages Made by hand with the best ingredients Use best chocolate Freshest Fruit Location 6118 S. Whipple St. 2051 N California Ave. 1618 ½ Chicago Ave. Your Competitive Advantages 1. A Pie by Kay is local. 2. A Pie by Kay offers a pie that is not in the Chicagoland market. 3. A Pie by Kay contain sugar-free Kool-Aid.
- 10. Qualifications • Over 6 years experience baking Kool-aid pies • Taking entrepreneurship class • Baking/Pastry Skills (Cakes, cookies, brownies, etc. • Good conversational skills
- 11. Sales Projections Total Units 1600 Gross Revenue $19,200 Net Profit $11,552
- 12. Start-up Funds Item Why Needed Cost Acer Computer Needed to create my website $177.99 Business Phone Needed to communicate with customers $499.99 Mixer Needed to blend the ingredients together. $249.99 Freezer Needed to store pies and keep cool $161.67 Total Startup Expenditures $1089.64 Emergency Fund $544.82 Reserve for Fixed Expenses $3,268.92 Total Startup Investment $8,172.30 ROI: Return on Investment $11,552 = 141.36% ≈ $1.41 $8,172.30 ROS: Return on Sales $11,552 = 60.16% ≈ $0.60 $19,200
- 13. Future Plans ● In one and a half year I hope to expand my website. ● In two years I want to expand to a commercial kitchen and hire five staff members to assist. ● In five years I want to have a storefront in a local area.
- 14. Pies By Kay