1. Sparkle Cookies
“Have You Had Your Sparkle Today?”
Owner: Nearra Dyson
“Better Ingredients Better Sparkle”

2. Problem/Unmet Need
• Not fresh food
• High prices
• Variety
• Lack Uniqueness

3. Solution/How Business Fills Need
• Unique kinds of cookies
• Fresh Ingredients

4. Mission and Social Impact
Sparkle Cookies will insure delicious cookies
made fresh everyday with fresh ingredients. A
taste one can only dream of. No more hard, old
cookies.

5. Description of Product/Service
• Delicious cookies
• Variety
• Fresh produce

6. Description of Expenses
Variable Material
Expenses
Total: $20.74/24
=0.86
Item $
Nestle Toll house
cookie dough
$4.95
Cream cheese $1.97
Sour cream $1.44
Salt $2.12
Vanilla Extract $7.98
Whipping Cream $2.28
Fixed Expenses Total: $20.00
Item $
Flyers $20.00
Business Model
Economics of One Unit
Selling Price $2.00
Cost of var. materials exp. $0.86
Cost of labor $0.00
Other variable costs $0.27
Total COGS/ COSS $1.13/2.00
Contribution Margin $0.87
Definition of One Unit
1 3 pack of cookies
Monthly Break Even Units
$20.00
= 22.98 ≈ 23 units
$0.87

7. Market Analysis
Description of Target Consumer
Demographics Geographics
Male or Female
High school students
Ages 1- infinity
Live in Chicago IL
HS Student in the 60632
Psychographics Buying Patterns
Like Sweets
Buys deserts often
44.93% of surveyed customers
would pay $1.25- $2.00 on
cookies
Total Population
Target Market
Population
27,18,782
Market Size
(based on
survey)
Target Market Size
Market Statistics
Industry Name: Service/Food Annual Industry Sales: $709.2 billion
88,723
101,816

8. Marketing and Sales
• Social Media
• Flyers
• Word of mouth

9. Competition
Sparkle Cookies Ms. Fields Carol’s Cookies
Prices 1 cookie- $0.66 1 cookie- $1.25 1 cookie- $3.04
Location 6061, 60632 390 locations in the
United States
Online Only
Unique Factor Variety of cookies largest retailers of
freshly baked
largest retailer of soft-
serve frozen yogurt
Voted one of the best
tasting cookies in the
nation by People’s
Magazine
Your Competitive Advantages
1. The price for 1 cookie is cheaper than both competitors
2. A more convenient location to the customer I’m looking to sell to.
3.

10. Qualifications
• Nfte experience
• Member of BPA (Business Professionals of America)
• W!se certified
• Cookie Lover

11. Sales Projections
0
20
40
60
80
100
120
140
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units Sold
Units Sold
Total Units
896
Gross Revenue
$1,792.00
Net Profit
$1029.00

12. Start-up Funds
Item Why Needed Cost
Stove To bake the cookies $499.99
4 Cookie sheet To put cookies on before baking $35.96
Cookie cutters Sizing cookies $14.99
Containers To transport cookies $4.69
Total Startup Expenditures $555.63
Emergency Fund $20.00
Reserve for Fixed Expenses $40.00
Total Startup Investment $615.63
ROI: Return on Investment
$1029.00
= 167% ≈ $1.67
$615.63
ROS: Return on Sales
$1029.00
= 57.4% ≈ $0.57
$1792.00

13. Future Plans
• Hire employees to work at other schools
• Further expand to store around Chicago

14. Sparkle Cookies
“Have You Had Your Sparkle Today?”
Owner: Nearra Dyson
“Better Ingredients Better Sparkle”