The document discusses the results of market research conducted for a new pop music magazine. Most of the target audience is female. Over 38% would spend £2.99 on the magazine and over 53% are interested in pop magazines. While interest in R&B was lower, it will be included. The top name preferred by 46% of respondents was "Vinyl," so that will be the magazine's title. Respondents wanted to read about various topics like festivals, music charts, lifestyle and artists, so the magazine aims to cover these areas.