These slides were presented at the August 2023 meeting of the KC Digital Drive Health Innovation Team. Pickle System provides animated video models teaching a large variety of daily living skills such as menstrual care, showering, andcleaning to individuals with autism and developmental disabilities. They offer printable visual aids and data collection sheets that coincide with their videos. Their video models are backed by research and are standardized. They are completing research currently further examining their effectiveness. Molly Oshinski is Co-founder and CEO of Pickle System. Sheis a Board Certified Behavior Analyst who has worked with ages 2-80. She is aPhD Candidate at The University of Texas at Austin and her current research examines the effectiveness of the animated video models to teach menstrual care.

2. Problem
1 Million Adolescents and Adults with
Autism and Developmental Disabilities
Materials Don’t Exist
Time Consuming
Expensive
Slows Progress

3. Solution

4. Solution

5. Potential Users
Market Opportunity (B2C and B2B)
~6.5 million
~700,000
~60,000
~1,000
350,000
to 1
million
Health Insurance
Companies
Behavior Analysts
Special Educators
Individuals
Diagnosed with
Autism Every Year

6. Competition
No other company
provides our services

7. Business/Revenue Model

8. Reviews
“I
absolutely
love it!”
“This has not only helped my daughter,
but also relieved so much stress for me
knowing that she can now complete
her own menstrual care.”
"So many parents
are going to jump
for joy!”
--BCBA
--BCBA
--Parent
“This really helps me learn. I’m a
visual learner and it really helps
that I can pause and rewatch
certain steps."
--Pickle User

9. Who We Are
Molly Oshinski M.Ed., BCBA, LBA; Co-Founder & CEO
● Fourth-year doctoral student at UT Austin in special
education with concentration in autism and
developmental disabilities. Research focuses on
using video-models to teach intimate care skills
● Over 5 years of experience in behavior analysis with
ages 2-80
Morgan Marquez M.S.; Co-Founder & COO
● Received her M.S. in Data Analytics from Rockhurst
University and B.B.A in Marketing and Economics
from Kansas State University
● Over 8 years experience in data analytics, technology
and automation

10. Thank You

11. Solution

12. 2023
Site Launch February
Content Creation
Advertising
2024
Progress Tracking System
Connectivity Capabilities
Data Security
Chat Functionality
Go to Market
2025
Robotic Process Automation
Scaling web-application

13. Sales Model (Go to Market Strategy)
Google Ads
LinkedIn
Facebook
Websites like autismsociety.org
Digital Ads
Publications in Journals
Attending conferences such as
ABAI, TXABA, and National
Autism Society
PR
bacb.com
Mass Email List
● Launched on February 1,
2023
● Inbound sales strategy
utilizing SEO, advertising,
and content marketing
● Newsletter providing
updates to followers on
new skills and providing
information on our services

14. Financial Projections
Year 1 (2023) Year 2 (2024) Year 3 (2025)
Target Market 7,261,000 7,461,440 7,834,512
Users 1000 44000 77000
Active Users, After Churn 990 39160 68530
% Market Penetration (Active) .01% .52% .87%
Total Annualized Revenue $ 29,218 $ 4,854,822 $ 14,702,625
Development Expenses $58,638 $58,138 $478,138
General/Administrative Expenses $812 $20,004 $79,998
Costs of Revenue Expenses $2,109 $20,004 $79,998
Sales/Marketing Expenses $5,800 $69,996 $300,000
Annualized Expenses $67,539 $168,142 $938,134
Annualized EBITDA ($38,172) $4,686,680 $13,764,491
EBITDA Margin -130.6% 96.0% 93.6%
Break-Even (50:50 monthly/yearly) 500 n/a n/a

15. $50k for 50 video-
models
$60k to build a web-
application including
learning tracks for
each skill and
graphic designs
Animation
Development
$60k for marketing
and advertising
costs and for
gaining partnership
with Insurance
Companies
Investment Opportunity
Web-App
Development
Sales &
Advertising