These slides were presented at the March 2024 meeting of the KC Digital Drive Health Innovation Team. This presentation is from Sinochips Diagnostics, who want clinicians to do better than use guessing games and trial-and-error with prescriptions. In 2019, visionary healthcare minds at University of Kansas Medical Center saw the research proving the power of precision medicine and formed Sinochips Diagnostics. Now, from their cutting-edge Olathe lab, they’re offering to unlock your body's unique response to medication, crafting treatments tailored to you. With DNA and the utilization of algorithms, they are matching databases of prescriptions and genetics. Fundamentally, they want to deliver advanced digital solutions to rewrite the future of prescription medicine. From consumer packaged goods to technology, our presenter, Steve Sewell, has tackled challenges in industries across the board. A builder and fixer with a proven track record at Pepsi, Sprint, and Mars, he thrives on breathing new life into companies, big and small. With Sinochips, Steve is embarking on a different kind of adventure – his third startup, and his first dive into the world of human health. Driven by a deep passion for making a difference, he's here to help unlock the potential of precision medicine and improve outcomes for people who just want to get well.

1. DIGITAL CONVERSATION
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Update on Digital Conversation
• Background on Digital Conversation
• Platform Strategy
• Reasons for engagement
• Segments served
• Trends in Digital Messaging
• Q&A

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Platform Strategy
A comprehensive approach that integrates interactions and transactions among different
users/departments, facilitating a digital ecosystem of value exchange.

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Segments we serve
Value Based Organization/ACO/Critical Access Hospitals
Call Centers
Medical Supply Companies
Diabetic Supply Companies
Pharmacies
Insurance Companies
Physician Offices

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Top reasons organizations engage
1. Mitigate voice
2. Reduce head count
3. Proactive outreach
4. Do more with less
5. Diminish paper exchange

7. Hub Messaging
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Area of Focus Value Impact
Revenue 5
Operational Efficiency 9
Patient Benefit 10

8. Enhanced Chat
Area of Focus Value Impact
Revenue 5
Operational Efficiency 9
Patient Benefit 10
• Users can create and send text messages to patients
• Option for multiple texting numbers and the ability
for the users to move between numbers.
• Manually add a new patient or bulk load to include
physical address, email address, SmartTags, caregiver
name and location, and pathways enrolled and much
more.
• Responses from patients are aged, sorted and made
visible to management with alerts through alternative
communication channels such as email.
• Workforce Management features are built into DC
such that users with SmartTags that correspond to
enrollees with the same SmartTags receive responses
from their patient on their Interaction page.
• SmartTags allows for improved work force
management when handling communications from a
large population.
• SmartTags can be used to segment population
• Users have access to Future Scheduled Interactions,
Notes, SecureChat, SecureVideo and Hub Messaging
all integrated into the Interaction page.
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9. SecureOrder
Area of Focus Value Impact
Revenue 10
Operational Efficiency 9
Patient Benefit 9
Description: A fast, convenient, and secure way for patients to
select which orders they want to approve or supplies they need
refilled.
Application:
1.No need for another mobile app, username or password
2.Increased adherence
3.Improve efficiency
4.Fewer errors
5.Maximize staff time or reduce staff time
6.Reduce both incoming and outbound phone calls
7.Less patient effort and confusion
DIGITAL CONVERSATION © 2022

10. SecureRX
Area of Focus Value Impact
Revenue 10
Operational Efficiency 9
Patient Benefit 9
Description: A fast, convenient, and secure way for patients to
select which prescriptions they want refilled.
Application:
1.No need for another mobile app, username or password
2.Increased medication adherence
3.Improve efficiency
4.Fewer errors
5.Maximize staff time or reduce staff time
6.Reduce both incoming and outbound phone calls
7.Less patient effort and confusion
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Refill data is sent to
Digital Conversation
Refills are loaded into
secure DC database
Link is sent to each
patient
Patient receives link
and authenticates
Patient selects refills,
submits, and gets
confirmation
DC receives submission
and updates status in DC
database
DC pushes data to
Pharmacy/Pharmacy
Application
Pharmacy receives and
reviews refills for
processing
Patient notified of
refill approval/status
HIPAA-Secure Database
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11. Forms and Signatures
Description: DC will take your existing forms that patients fill
out and create them electronically as a link.
Application: Examples of the types of online forms include
Screening, Assignment of Benefits, Release of Medical
Information, HIPAA Release Form, Dental Health Record,
COVID Assessment, Medical History, New Patient Intake,
Personal Training Assessment, Hospital Discharge Form, and
Copay Collection Form.
Area of Focus Value Impact
Revenue 5
Operational Efficiency 9
Patient Benefit 7
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Trends We Are Seeing
• Patient Initiated proactive texting
• Carrier challenges around managing texting as an Informational Service as
defined by Federal Communication Commission/Campaign Registry
• Mitigating staff shortage issues
• Call Centers mitigating voice

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Simple ROI
The Numbers
*Note actual DME client reordered more than 13,000 supplies in one month
through the DC platform without human interaction which was a 69% reorder
rate based on messages sent.
*Note actual DME client result was increase of 12%. Chose to show increase of 6.25% for
conservatism

14. Let’s have an Idea meeting now!!
We can help
info@digitalconversation.net
Rdudzinski@DigitalConversation.net
My Cell: (402)880-8327
(402) 383-1993
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