This document discusses Pickitupbasketball.co, a website that aims to connect basketball players with nearby games. It plans to start with a test in Leuven, Belgium and expand globally to other sports. The key aspects are building a user base through grassroots marketing, partnering with brands and venues, and generating revenue from advertisements and venue pages. The long term goals are to reach 20,000 users by end of the year and expand the brand geographically and into other sports.

1. And Play

2. 800.000.000 basketball players
worldwide

3. Why do we still organise games
this way then?
Friend 1
Friend 2
Where?
When?

4. It’s about
For and by Basketball players
Passion for the Game
Instant meetup with nearby fellow players

5. www.Pickitupbasketball.co

6. Now let’s build a userbase
& powerful brand
• User validated
• Pickitup! is social by itself
• Guerilla marketing

7. Cool Brands + Pickitup!
=
Cooler Brands + Money + Cooler Pickitup!
PickItUp! Week
Hotspot of the month

8. …
Next steps:
Football & The world

9. …
Questions?

10. Advertisements in
activityfeed
Where is the money...
Partnerships with:
• Cool brands
• Local venues

11. Advertising in activityfeed

12. Venue partnerships
• Branded venue page
• Top ranking in search venues
• Call to action buttons
• Extra video, picture options

13. …
Test Drive Leuven
Reach 20.000 user by end of the year
Expand Brand geographically
Expand Brand to Soccer, Football, Hockey,..
Strategic Goals

14. …
Product roadmap
Mvp
Test drive leuven
Live action feed / make it fully social
Picture/Video

15. …
….
Validated with…
• EliteAthletes (Promotional)
• BounceWear (Commercial)
• Fellow basketball players (consumer)

16. …
• 800.000.000 Basketball players World Wide
• 200.000 Basketball players in Belgium
• 1.500 a 2.000 Basketball players in Leuven
• Goal Usage penetration : 20%

17. …
Competitors
Ease of Use
Passion for the game

18. …
• Test drive leuven: low cost
• End of 2014: 1000€ income p/m (500€ ad,
500€venue pages)
• Marketing cost: 2 (guerilla) campaigns: 10kx2
• Structural marketing costs (fb, sea): 500€ p/m
Financial milestones