Markets segmentation analysis of a flower shop. New business model and marketing strategy of a flower shop including 4P's.

1. … After women, flowers are the most lovely thing God
has given the world.
- Cristian Dior

2. HELLO!
We are Group 1
Our Members-
• MD. Wasib Islam
• Ramisa Maliha
• Kanika Saha
• Mahir Bin Yousuf
2
Instructed By
Fabiha Enam
Senior Lecturer,
Brac Business School,
Brac University

4. Introduction
The Secret Garden is an online flower shop. The Secret Garden offer
just what the customers look for. It provides the customer
specialized flower arrangements for birthdays, weddings,
anniversaries, occasional parties, etc.

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6. Our segmentation is based on
Behaviorist and Geographic

7. Different Occasions: Eid, Puja, Birthday, Wedding
programs, Valentine’s Day, Pohela Falgun,
Independence Day, International mother language
Day and local celebrations etc.
Behavioral segmentation represents

8.  The place where we place our business
or deliver the product.
 Dhaka. - Uttara, Mohakhali, Gulshan,
Dhanmondi, Banani.
Geographic segmentation represents

9. Sky color-marked places are our selected
geographic area
DhakaGulshan
Motijheel
Dhanmondi
Rampura
Banani
Mohammadpur
Uttara
Mirpur
Mohakhali
i

10. Differentiated

11. Target Markets
 Young generations
 Students
 Couples
 Selective consumers
 Small events managers

12. Target Marketing Strategy
▸ Following Differentiated
▸ Design Separate Offer For Each
Occasion.
▸ Differentiate The Business Through
Pricing Strategy
▸ Offer Different Products Or Services
Delivery The Product For Free Of Cost

13. Positioning Statement:
‘’Willingly and steadily putting the
needs of our consumers first’’.

14. Positioning Strategy
Following the by price positioning strategy
some specific way by creating division,
arranged by best florist in the country.
arrangements are only limit and are not
practical.
technology and creating more effective
methods of marketing.

15. ▸ In The Secret Garden our emphasis is on the
quality at a fixed price with delivery charge. Our
pricing is determined by the cost of production
and customer demand
Value proposition

18. Products and services description
 Various Types of flowers
 Flower Bouquet
 Rare flower.
 Form: By providing good shaped, suitable sizes flower as
need.
 Features: provide fresh, pure, unique, fragrant flower.
 Durability: assure durability of flower’s fragrant then the
competitors.
 Design: better designed flower for various occasions.
 Supply and decorate product according to customer
choices

19. Our Services
 Programmed Arrangements (Free during special
Occasions)
 Consultations (Free)
 Online Shop (open 7 days and 24 hours)
 Ordering: Provides easy ordering system through Facebook
page, E-mail and it will save customer money because
customer doesn’t need to go to the shop. (24/7)
 Delivery: By providing 24/7/30 delivery in a cheaper cost.
 Maintenance: We provide after-sales maintenance
services for party. Most of the competitors don’t do this
but we do.

21. Pricing Strategy
The Secret Garden’s prices are fixed with delivery
charge and maintain an affordable price for the
customers and other arrangements are also available
in our online flower shop that are based on the
client’s budget line. We base our arrangements and
prices to the customers’ capacity to buy.

22. Pricing Strategy
Pricing Strategy:
▸ The Secret Garden’s prices are fixed with delivery charge and maintain an
affordable price for the customers a
Market penetration:
▸ We are setting a low price for the new product.
Product mix pricing:
▸ Product bundle pricing-we provide bundle price offer.
Price adjustment strategy:
▸ Discount and allowance pricing:
Dynamic pricing:
▸ We adjust price continuously to meet the customer need

24. Place
The Secret Garden is an online flower shop. We
don’t have any retail outlet or showroom. We
are selling our flower through-
▸ Social media- Facebook & Instagram.
▸ Internet.
▸ Mobile phone.
▸ E-mail.

25. Florist Online Flower Shop
(The Secret Garden)
Consumer
Distribution channel

27. Selecting advertising media
▸ Online based business.
▸ promotional acts through print and
social media.
▸ Facebook and email and we are
doing promotion in both media

28. ▸ Coupon
▸ Discount
▸ Quantity Gift
▸ Loyalty cards
▸ Free gifts
Sales promotion

29. STRETEGIC APPLICATION

30. Future Products and recommendations
1.Add new products & services
 to import most rare flower in our country
 to available it for all types of customer
 to venture into lawn and landscaping services
 provide medicines for plants
 to sell or provide domestic or foreign flower plants.
2.Public relation
3.Brand expansion strategy

31. Created by wasib islam
CONCLUSION
Get benefited by doing flower business in our country. It will
encourage other people to do flower business and will help to
prevent unemployment rate in our country.

32. Created by wasib islam
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References
Abrams, R. M. (2003). The successful business plan: secrets & strategies. The Planning Shop.
Scammon, D. E., Shaw, R. T., & Bamossy, G. (1982). Is a gift always a gift? An investigation of flower
purchasing behavior across situations. ACR North American Advances.
(https://ajkerdeal.com/en/category/fancy-gift-items-flower, 2018)
Reichheld, F. F., Markey Jr, R. G., & Hopton, C. (2000). E-customer loyalty-applying the traditional
rules of business for online success. European Business Journal, 12(4), 173.

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THANKS!
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