Pick1 is a social media analytics company that provides big data on opinions. It operates at the intersection of market research and targeted advertising industries. Pick1's business model involves both pay-per-use tools for small businesses and premium subscriptions for larger brands, agencies, and enterprises. The company has seen strong growth in key metrics since launching in 2012 and aims to reach profitability by the end of the year through an extended seed funding round as it works to strengthen its team and technology. Ultimately, Pick1 hopes to become the leading global resource for linked opinion data.

1. Get closer to your audience
Pick1 is an enterprise solution delivering Big Data
for Opinions. The sweet spot between the Market
Research and the Retargeted Advertising Industry.

2. Opinions: a new actionable dataset
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3. Market and competitive landscape
The biggest player in the market (TNS, $2B/year,
16k employees) has no Social Media Department,
while online tools only help you create questions.
Traditional Social
Market Engagement
Research Companies
$35B/year
$70B/year
Online Traditional
Surveys Retargeting
Services Advertising
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4. Benchmark on the pricing points
TRADITIONAL PAY-PER- ONLINE SURVEYS
IMPRESSION BANNER SERVICES
Average CPM $5 with
CTR 0.3% = CPC Cost per Vote (= per Click)
$1.67 $0.20 - $4.50
Source:
Wikipedia
Source:
aytm.com
GOOGLE / FACEBOOK TRADITIONAL
ADVERTISING MARKET RESEARCH
Medium Cost Per Click
PICK1 Cost per Vote (= per Click)
$0.05 - $3.50 the one-stop-shop
$0.75 - $7.50
Source:
Google
Source:
a
WPP
MR
Company
through which
generating both
RETARGETED SOCIAL
ADVERTISING INSIGHTS
VALUE VALUE
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5. Pick1’s business model
Pay-per-use tool for self-providing SMBs plus a
premium price subscription model in white-label
for Brands, Agencies and Enterprises.
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6. Some current traction indicators
Clients Users Metrics Revenue Press
+15.9%
+64%
$136k
M-O-M 2012 growth Pageviews (up to)
Deals closed in 2012
362% +87%
$1k-$6k
Overall 2012 growth
Time on Site (up to)
Per client per month
85,000
-40%
70-80%
Votes collected Bounce-Rate (up to)
Profit per client
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7. Pick1’s team and advisors
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David Weekly
Pbworks, Oha.na
Juan Pablo Puerta
Craigslist, Etsy
Lorenzo Thione
Powerset, Artify
Andrea Vaccari
Glancee, Facebook
IdaRose Sylvester
Silicon Valley Link
Massimo Sgrelli
Wave Group
Max Ventimiglia
H-art, H-farm
Davide Casali
Dachis Group
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1. Armando Biondi, Chairman.Former radio speaker in Italy, 4 non-tech startups, 3 tech startups
2. Paolo Privitera, CEO. 18 years in tech, involved in 6 startups, 10+ awards, 10 years in the USA
3. Stefano Silvestrini, COO. Co-founded and grew a 4.5M community with My-PersonalTrainer.it
4. Enrico Carlesso, CTO. Former Head Dev. in one of the three most important italian incubators
5. Simone De Battisti, Chief Analytics Officer. Research Director in 4 different WPP companies
6. PierFrancesco Cardillo, VP of BizDev. Managed €30M/y revenue in the previous company
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8. Pick1’s investors and funding
Pick1 is backed by the founding team ($150k), some
Convertible Notes ($285k) and a Seed Round led by
ChileGlobal Angels ($535k) joined by 500 Startups.
Dave McClure’s Oliver Flogel Wilson Pais Gonzalo Begaso Jordi Ferrer
500 Startups
Former Telefonica CEO
Innovation Lead Microsoft
Former Google Executive
Former Head of Digital TNS
We’re finalizing a $1.0M-$1.5M extended Seed Round
for a 15-20% stake, open to give a board seat. The
company will reach break-even in Dec ‘12 / Jan ‘13.
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9. Use of proceed and ultimate dream
1. Strengthen the team to address unattended clients
2. Complete the new tech layer for CRM/cookies/API
The goal is to reach $2M-$4M revenue by 2013 end.
To become a “Freebase for the opinions”: the global
resource which allows people and machines to effectively
create, access and exploit unique cross-linked opinions.
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