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marketing-map.co.ukThe Marketing Map                                                                                      ...
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The Marketing Map 2012

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The Marketing Map 2012

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The Marketing Map 2012

  1. 1. marketing-map.co.ukThe Marketing Map twitter.com/TheMMap PUBLIC EXHIBITIONS RELATIONS B2B CM 2011 | Original design by Jeremy Waite PRESS RELEASES TV STORIES CONFERENCES PLACED ARTICLES COMMENT & OPINION LIVE SEMINARS MEDIA RELATIONS VIDEO CONTENT AWARDS REVIEWS iPLAYERS CORPORATE SOCIAL SOCIAL PUBLIC SPEAKING RESPONSIBILITY YOUTUBE LIFE CASTING FILE SHARING MEDIA PRODUCT VIRAL MEDIA TRAINING PLACEMENT RSS CASE STUDIES PHOTO SHARING TRAINING CINEMA VIDEO CONFERENCING TELE-SEMINARS RADIO GEOLOCATION DATA HOSPITALITY SOCIAL BOOKMARKING SERVICES SOURCES WORKSHOPS SPONSORSHIP TRADE MISSIONS PODCASTS WORD-OF-MOUTH TELE MARKETING SEMINARS WIKIS BUSINESS NETWORKING DATA PRODUCT BILLBOARD FACE CAPTURE LAUNCH BOOK MICRO TWITTER BLOGGING PROFESSIONAL FLY POSTING GEOMAPPING CATEGORY MULTI-LEVEL AUDITING INSIGHTS PROFILING QUALIFICATIONS SMO MARKETING DIRECTORIES ROAD REFERRALS SHOWS PRESENTATIONS LINKED IN GOOGLE ANALYTICS MARKET NEW SKILLS CUSTOMER RESEARCH POINT OF PURCHASE PAY-PER-CLICK FIELD REVIEWS APPOINTMENT DATA PROVIDERS ADSENSE IN-HOUSE TRAININGMARKETING SETTING BROCHURES CUSTOMER FLASH ON-LINE DISPLAY SERVICES DATA ENTRY MPS / FPS POINT OF SALE MOB SEO GUERRILLA AFFILIATE FREEMIUM CONSUMER CREDIT ACT CIPD IN-APP PROMOTIONAL GAMING DEMOGRAPHICS THOUGHT ADVERTISING PCI COMPLIANCE GIVE-AWAYS FACE-TO-FACE LEADERSHIP QR Codes ISO9000 MRS (MARKET RESEARCH) CONSUMER DATA MINING PRESS MAGAZINE INSIGHTS WEBINAR INVESTORS IN PEOPLE TELESALES SINGLE SPONSORED INSERTS TPS / CTPS CUSTOMER LINKS SCREEN VIEW BEHAVIOURAL CASTING FINANCIAL SERVICES (FSA) NEWSLETTER CRM VIRTUAL VERISIGN ADVERTISEMENTS E-MAIL TESTIMONIALS MOBILE NETWORK COMPETITIONS NEWSPAPER EVENTS ABC AUDIT PARTNERSHIPS CATALOGUES TEAM INSTANT MEMBERSHIP ADVERTORIAL CELEBRITY BUILDING STRATEGIC MESSAGING SMS CLUBS LEGAL ENDORSEMENTS ALLIANCES COMPLIANCE LIVE STREAMS VOUCHERS EDITORIAL STAFF SKYPE ASSOCIATIONS WHITEPAPERS TRAINING AFFILIATE PROMOTIONS TRADE PRESS CORPORATE STRATEGIC PARTNERSHIPS FEEDBACK FORMS NETWORK ALLIANCES EMAIL MOBILE MARKETING TRADE MAGAZINES VIRTUAL CUSTOMER TEAMS APPLICATIONS FAX FEEDBACK E-BOOKS E-COMMERCE RECOMMENDATIONS CORPORATE CMS DIRECT CULTURE MAIL The Marketing Map is a tool to help plan your marketing TEAM communications strategy. The map isn’t designed to cover ADVERTISING DIGITAL every available connection point, instead it provides an WEBSITE Created by B2B CM overview to help you understand which platforms are most relevant to your business. DATABASE EVENT If you are unsure where to start then focus on the platforms you currently use and follow their lines to see which other Branding marketing channels are closely related. DIRECT RELATIONSHIP Remember, the choice of channels should reflect your communication objectives and the audience you are info@b2bcm.co.uk b2bcm.co.uk 0845 345 0545 twitter.com/b2bcm communicating with. Marketing Routes How to use this map B2B CM, Aled House, Lakeside Business Village, St David’s Park, Ewloe, Flintshire. CH5 3XA

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