The document summarizes an advertising pitch for the Moto G second generation smartphone. It targets younger users aged 16-38 who want a full-featured phone. The proposed ad would begin with a dramatic chase scene then switch to humor to grab attention. It would showcase the phone's features like directions to appeal to the target audience and compare favorably to competitors' ads by using realism and humor over shock. The ad would need to avoid misleading viewers and clarify its fictional nature.

1. Moto G Phone
Advert Pitch

2. Product Type and Name
- The product is a mobile smartphone.
- It is the Moto G second generation, by
Motorola Mobility.

3. The Mock Up Advert

4. Product Audience
- People who use their phones for everyday use, mainly for the younger
generation; for example, the age range of 16 - 38 is people that want the
most out of their phone, and for it to have a range of features suited to
modern day life.
- Social groups C2-A
- Psychographics - succeeders & aspirers
- Maslow - Self-actualization

5. Advert Style
- The style of the advert begins with a dramatic action sequence. It is a fast
paced chase scene, with dramatic reactions from the characters on screen.
- Later on in the advert there is a contrasting switch to humour, which creates
shock and hilarity in the audience.

6. How it appeals to Target Audience?
- The advert appeals to target audience by showing different features and
uses of the phone. The target audience want to see a range of features that
showcases the phone.
- The advert does this by utilising the directions feature included in the phone,
as well as other features of the phone.

7. How does it compare to other adverts?
- Some of the adverts our group looked at the use of sex, fear, and shock
tactics in order to sell their product.
- Our advert uses a sense of realism by demonstrating that you can be
chased, sometimes for something valuable that you have.
- For persuasive techniques, our advert would use humour and repeated
shots of the phone.

8. Advertising guidelines that we need to consider
- May need to consider Misleading advertising
- Could give off a false message to viewers
- Avoided by implementing a message at the end or
beginning saying otherwise

9. Thank You!
Thank you all for taking the time to watch
our presentation for our advert. If you have
any questions about it, please ask now!