The document discusses customizing the look and feel of a mobile app to match the branding of an agency website, including changing background colors, button colors, and adding intuitive icons to buttons to help users understand their purpose, such as a phone icon for call buttons or images of staff as contact icons. It emphasizes that while functionality is important, aesthetics matter too, so the app should be designed to be visually appealing like the "prettiest girl" at a dance. It concludes by providing contact information for having an app built.