Hmt

HINDUSTAN MACHINE TOOLS Watch Division Presented by: Nilamani Das Pranab Pegu Prashant Jain Vineet Shankdher

HMT : A Snapshot Incorporated in 1953 by the Government of India as a Machine Tool manufacturing company. ,[object Object],[object Object],[object Object]

HMT Watches : Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]

Question 1 : Do a SWOT analysis for HMT watch division ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S T R E N G T H S

Contd…. ,[object Object],S T R E N G T H S

Contd…. ,[object Object],[object Object],[object Object],S T R E N G T H S

Contd… ,[object Object],[object Object],[object Object],[object Object],W E A K N E S S

Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],W E A K N E S S

Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],T H R E A T S

Contd… ,[object Object],[object Object],T H R E A T S

Contd… ,[object Object],[object Object],[object Object],[object Object],O P P O R T U N T I E S

Question 2: What is wrong with HMT’s watch division’s marketing strategy? What kind of corrections do you suggest? ,[object Object],[object Object],[object Object],[object Object],[object Object],M I S T A K E S

Question 2: What is wrong with HMT’s watch division’s marketing strategy? What kind of corrections do you suggest? ,[object Object],[object Object],M I S T A K E S

Question 2: What is wrong with HMT’s watch division’s marketing strategy? What kind of corrections do you suggest? ,[object Object],[object Object],[object Object],M I S T A K E S

Question 2: What is wrong with HMT’s watch division’s marketing strategy? What kind of corrections do you suggest? ,[object Object],[object Object],[object Object],[object Object],C O R R E C T I O N S

Question 2: What is wrong with HMT’s watch division’s marketing strategy? What kind of corrections do you suggest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C O R R E C T I O N S

Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],C O R R E C T I O N S

Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C O R R E C T I I O N S

Contd… ,[object Object],[object Object],C O R R E C T I I O N S

Question 3: In the present competitive watch market, how do you visualize the future of HMT watch division five years from now? The Indian Watch Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The watch market in India (by value 2006-07) Mass (< Rs. 400) Valued at Rs. 300 Crores Grey market, Chinese, etc . Mid-upper (Rs. 1k - 5k) Valued at 938 Crores Titan, Citizen, Timex, Swatch, Espirit Low-end (Rs. 400-1000) Valued at 1200 Crores Sonata, HMT, Maxima Premium (> Rs. 5k) Valued at 370 Crores Swiss brands: Tissot, Omega, Rolex Fashion brands: Fossil, Calvin Klein, Giordano, Esprit

The Competition in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEVERAL FORCES ARE TRANSFORMING THE INDIAN WATCH INDUSTRY Dramatic transformation of the Indian watch market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. More global and local players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contd… ,[object Object],[object Object]

Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hmt

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