Phoenix Motorcars Case Study
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Phoenix Motorcars selects Wilkin Guge Marketing to lead branding and awareness efforts. Wilkin Guge will develop a branding initiative and integrated marketing campaign. Phoenix Motorcars produces zero-emission electric vehicles and is targeting fleet operators as an initial market. The company will introduce an SUV model in late 2008 as it works to expand consumer availability starting in 2009.
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- 1. Phoenix Motorcars Selects Wilkin Guge Marketing to Drive Branding & Awareness Efforts Claremont/Ontario, Calif., January 17, 2007 The zero-emission, all-electric sport utility - Phoenix Motorcars Inc., an industry leader in truck (SUT) was featured on Ed Begley’s the manufacturing of zero-emission, freeway- television docu-soap “Living With Ed” on speed vehicles, has selected Ontario-based HGTV. As the only CARB-certified, freeway- Wilkin Guge Marketing as its agency-of-record, speed electric vehicle manufacturer ready for according to a joint announcement made today production, Phoenix Motorcars is currently by both companies. Wilkin Guge will work with taking pre-sale orders for its NanoSafe™- Phoenix Motorcars to develop and implement powered SUT. It can carry five passengers and a branding initiative and a fully integrated a full payload for up to 130 miles, reaching 95 marketing communications campaign to m.p.h., on a battery that takes less than 10 strategically support the company’s efforts in minutes to charge. marketing, media and public relations, and Phoenix Motorcars’ 2008 market strategy customer relationship management. targets operators of fleet vehicles, such as “We are looking to aggressively grow our public utilities, public transportation providers business, and we are very excited about the and delivery services. This market presents a opportunity provided by this partnership,” significant opportunity as there are more than said Bryon Bliss, vice president of sales and 200,000 fleet vehicles in the State of California marketing at Phoenix Motorcars. “From our alone, with an increasing number of fleet first meeting with Wilkin Guge, we realized operators now seeking freeway-capable, zero- our teams had great chemistry and synergy. emission, all-electric vehicles. A limited number We have already experienced that Wilkin of vehicles will be available to consumers Guge delivers great creative under very in 2008 with an expanded-consumer launch tight deadlines.” scheduled for 2009. Phoenix Motorcars will introduce a SUV model in late 2008. Wilkin Guge Managing Partner and Brand Strategist Gail Guge added, “At Wilkin Guge, we build brands by isolating and driving awareness of the characteristic that makes a brand unique. Phoenix Motorcars has huge brand potential as a producer of high quality, environmentally-friendly electric vehicles. It’s well-positioned to change the future of transportation.”