National Housing Development Corporation (NHDC) is a nonprofit that acquires and preserves affordable housing, but lacked awareness among stakeholders. To address this, NHDC implemented a communications strategy that secured over 85 media stories, increasing coverage by 2,700%. This raised the profile of NHDC and affordable housing issues, and led to NHDC growing its property portfolio to over 4,150 affordable housing units due to increased funding and awareness of their work.