The document summarizes Orange County Fashion Week events that were held at the Laguna Design Center in Laguna Beach. It describes runway shows that featured established designers as well as emerging local and international designers. It also discusses the 3rd Annual Masterstylist Competition, which challenges hair and makeup artists to transform models. The events aim to support local fashion businesses and help launch new designers.

1. Photos by John Raphael
Extraordinary collections debuted
on the Runways of The Laguna
Design Center, your destination for
luxury home furnishings and home
accessories and the principal sponsor
of Orange County Fashion Week.The
Laguna Design Center hosted an all
new outdoor Catwalk showspace
for its second year to the California
Riviera’s most influential fashion
consumer- the OC’s A-List.
Previous collections that have
graced the catwalks of OC Fashion
WeekhaveincludedlooksbyVivienne
Westwood,IsseyMiyake,RickOwens
and Gareth Pugh presented by
AnastasiaLagunaBeachandaligning
a passion for fashion, a showspace
designed by interior design by the
Provasi Collection and with space
planning curated by Dina Marciano
Interior Designs.
This year local and international
designers were announced on the
daily recognizing some all new
talent. ”Orange County is a bespoke
market, its an exciting time for us as
we lead into a schedule of fashion
capitals,” says Manna Kadar, CEO
of Manna Kadar Cosmetics.
Sunday showcased mini me
luxury collections of established as
Versace, Dolce and Gabbana, Kenzo,
Stella McCartney, Fendi, Oscar
De La Renta, Roberto Cavalli and
Stuart Weitzman with all-new young
emerging Orange County models
presented by Occasion Kids. The
incredibly innovative runway was set
tostunaudienceswithcompellingmini
me collections alongside intermission
with live performances by Tutu’s
Ballet following an encore of 11 year
old fashion designer Egypt Ufele’s
appearance to debut her young
designer collections for kids. “We
were excited to host the red carpet
this season and be part of the pulse
at Laguna Design Center (LDC), “
says marketing director Elizabeth
Grossman of the LDC, it was great
to be part of the fashion community
once more.”
Following catwalk events, OC
Fashion Week closes its events with
the return of it’s hit cult fashion, hair
and beauty event - the 3rd Annual
Masterstylist Competition held for the
first-time at Monarch Beach Resort
spotlights the beauty industry beyond
the runway with its cutting edge
presentations in avant-garde fantasy
makeovers spotlighted this year by
“Lighting Innovation” company based.
The lighting company features its
products as a brand new innovative
source for spotlight competing talent
as each hair, makeup and beauty
stylists present their models. “Its
great to be a part of something this
creative, we support artists and its
and great causes so we couldn’t be
more excited to be part of an event
as this,” says owner Judy Morris.
Each MasterStylist is provided a
modelinwhichhe/shemusttransform
head to toe with wardrobe provided
by OnQueStyle.com the luxury
consignment store based in Corona
Del Mar.
“We are really excited about this
opportunity and are proud to provide
each of the stylists our wardrobe and
own personal luxury collections for a
complete look” says style sponsor,
owner Kirsten Prosser of OnQueStyle
- the luxury consignment store, “it’s
a great event that truly reveals all
that goes on beyond the runway to
complete one’s own fabulous look,
we’re really excited to be a part of it.”
The industry-only showcase
challenges the best in hair and
makeup stylists to demonstrate a
themed makeover transformation
to spectators with a live 2.5 face
off between glam teams as they
set out to recreate ‘Stepford Wives’
with powerhouse women of OC to
live Mannequin like Barbies. The
show is filmed for television views
and digital spectators to cast their
own people’s choice awards to a
dedicated platform for donations with
a portion of proceeds dedicated to
the OC Fashion Council’s year-end
children’s charities fund.
“I am so excited to fly out here to
be part of this season’s launch and
line up of events this year, says Dione
Bledsoe, Managing Director of Find
the Fit, our company specializes in
executive search for fashion retail &
wholesale brands and knowing what
we know in that arena we can truly
appreciate the hard work that goes
on behind building brands to its finest
and the champions behind them, its
great to see the trade industry at its
best.”
Saturday Night’s Featured
Designers have been hand-selected
by the OC Fashion Council advisory
this season to premiere MainStage
at Laguna Design Center introducing
the S/S 2017 Collections:
Gladys Torres, Jonathan Jimenez,
Carly Vidal Urban Prima, Alisha
Needham,MarvaAAylouche,Vanessa
Lozada, StefaniAlvarado, Victoria By
Elizabeth, Ionica Moldovianu, Chadia
Almeddin, Heather Lindquist, Rohini
Bedi, Mercedes Maralan, Berenice
Gonzales, Egypt Ufele.
Special Plus Size Guest Designer
“11 Year Old” Egypt discovered at the
U.S. Virgin Islands Fashionista Show
by IQ Global Events, Egypt joins
us to debut her collections already
recognized byTeen Vogue Magazine.
“The OC Fashion Week and OC
Fashion Council advisory board
existstohelpgrowlocalandemerging
designers to become successful
entrepreneurs, to inspire and activate
their business connections and
empower their abilities to thrive.
OCFW local and international
alliances also aims to initiate an
effective pro-local business campaign
for retail owners, to encourage the
success of our business economies
for independently owned businesses,
international trade and to help our
local entrepreneurs succeed.” says
president of OCFC Kathy Marino,
we’reecstaticaboutournewsponsors
and community outreach which has
grown exponentially.
The Orange County retail market is
to vital to ignore and to important to
deny the obvious super power of it’s
unrivaledretailspend.OrangeCounty
(‘the OC’) is the leading purchasing
power in retail in the United States,
merely a metropolis south of the Los
Angeles county. The OC spends 35
billion in retail a purchasing power
that even surpasses some of the
leading fashion capitals in the world.
“The mission of Orange County
Fashion Week is clear: we exist to
represent and support the launch
of new and emerging fashion
designers to stimulate and enhance
the economic retail power of our local
trade economies, and to serve as a
leadinginternationalplatformfortrade
and fashion tourism in the United
States.” Without a doubt, OC Fashion
Week is economically fit as fashion
capital just based on its spend ability
tolaunchretailbusinessesinathriving
buyer’s market. OC Fashion Council
curated opportunities dedicated to
build collaborative connections and
valuable relations in the fashion trade
industry and is honored to represent
great talent.
ORANGE COUNTY FASHION WEEK 2016 DEBUTED
SPRING/SUMMER COLLECTIONS 2017
Shelly Cofini, OC Fashion Council and CFO of Creative Property Group,Aussie Designer Carly Vidal Urban
Prima, Kathy Marino president OCFW, Bill Hutchinsen, new owner of Laguna Design Center, CEO of Dunhill
Partners Inc. , Marketing Director Elizabeth Grossman of Laguna Design Center and Dunhill Partners.
Clementyne Joy wearing Carly-
Vidal Urban Prima
Christina Nguyen wearing new
designer Stefani Alvarado
Page 19The Coto de Caza News
September 16, 2016The Coto de Caza News The Only Weekly Newspaper Exclusively for the Rancho Santa Margarita and Coto de Caza Area