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+
BA 328 Team Seminar
Matthew Vital
Cassie Valentin
NY Fashion
Week
+
History: The Beginning
Fashion Week is produced by 7th on Sixth,
which was originally formed by the Council of
Fashion Designers of America in 1993, then
acquired by IMG—a lifestyle and sports
marketing and management firm (2001).
+Council of Fashion
Designers of
America, Inc.
Council of Fashion Designers of America, Inc
Host the annual CFDA Fashion Awards (recognize the top
creative talent in the industry)
Non-profit trade association that leads industry-wide
initiatives
Mobilize the membership to raise funds for charitable events
(includes Target’s breast cancer, raise funds for HIV/AIDS
organizations and the annual Fashion’s Night Out)
Originally founded Fashion Week in 1993
+
Partners include many of the world's most famous brands, media outlets,
sports governing bodies, national and local governments, athletes,
entertainers, models and fashion designers.
IMG
is the world's premier
and most diversified
sports, entertainment
and media company.
Dominant force in fashion (the leading international modeling
agency and pre-eminent producer of Fashion Week events
around the world)
+
IMG Models
Manages the careers of the world’s top models and trend-
setting celebrities
Offer revenue generating opportunities for a diverse and
global base of talent
Top Roster:
Gisele Bundchen
Kate Moss
Heidi Klum
Gemma Ward
Karolina Kurkova
Stephanie Seymour
Carolyn Murphy
Daria Werbowy
Mischa Barton
Liv Tyler
+
Fern Mallis
Senior Vice President of IMG
Fashion.
Served as Executive Director for 10
years.
Actively involved in the growing
portfolio of events around the world
Fashion weeks in Mumbai, Moscow,
Sydney & Berlin and others
Prior to IMG, she was the Executive
Director of the Council of Fashion
Designers of America (CFDA) from
1991-2001
+
About Fashion Week
 A fashion industry event
which allows fashion
designers, brands or
"houses" to display their
latest collections in runway
shows and buyers to take a
look at the latest trends
 Lets the industry know
what's "in" and what's "out"
for the season.
 The most prominent fashion
weeks are held in the
fashion capitals: Milan,
London, New York, and
Paris
+
About Fashion Week (continued)
 January through March designers
showcase their autumn and
winter collections
 Fashion weeks must be held
several months in advance of the
season
 Allow the press and buyers a
chance to preview fashion
designs for the following
season.
 Also to allow time for retailers
to arrange to purchase or
incorporate the designers into
their retail marketing
+
Previous & Current Seasons
 Previous Venue:
 Bryant Park (42nd & 6th)
 Previous Sponsor:
 Olympus
 Current Venue:
 Damrosch Park (Lincoln
Center)
 Current Sponsor:
 Mercedes-Benz
 IMG Fashion 304 Park Avenue
South New York, NY 10010
 Designers
 Media & Industry Registration
 PR, Interview/additional
Press Related Inquiries
 Sponsorship
 Volunteer Opportunities
Sponsors & Venues
Contact Info
+
Schedule
New York Fashion week usually begins the 2nd Thursday of February
and September. New York Fashion Week is immediately followed by
runway shows in London, Milan, and Paris.
 2010 Fall/Winter Feb 11-18,
Spring/Summer Sept 9-16
 2011 Fall/Winter Feb 10-17,
Spring/Summer Sept 8-16
 2012 Fall/Winter Feb 9-18,
Spring/Summer Sept 13-20
 2013 Fall/Winter Feb 7-14,
Spring/Summer Sept 12-19
 2014 Fall/Winter Feb 13-20,
Spring/Summer Sept 11-15
 2015 Fall/Winter Feb 12-19,
Spring/Summer Sept 10-17
 Mercedes-Benz Fashion Week
will be moved to the Lincoln
Center in Damrocsh Park
starting February 2010.
Fashion Show Dates Event News
+
Couture Fashion Week
Feb 12-14, 2010  Couture – high fashion clothing
created by designers that are usually
custom-made
 Avant-garde clothing
 Since 2003, Couture Fashion Week
has presented a series of couture and
luxury fashion shows multiple times
each year in NYC, Palm Beach, &
other selected cities.
 The venue for Couture Fashion Week
NY is the Waldorf-Astoria
 Features:
 Fine designers from around the
world presenting exquisite
garments and accessories
 World class entertainment
 Exhibits of art and luxury products
and services
 VIP dinners and receptions
 The Couture Fashion Week Ball
+ Lady Gaga on Fashion
Today’s current best example who wears
couture/avant-garde clothing.
+
Project Runway
Is one of the highlights of Fashion Week
 Select designers compete through challenges to make it to
Fashion Week to win a grand prize and its perks.
+
Fashion’s Night Out
The year's globe-spanning,
night-crawling, staggeringly
successful shopping extravaganza.
+
Designers
There are many designers that show their collections at Fashion
Week. Here is a list of 76 designers for this upcoming show.
 3.1 PHILLIP LIM
 ACADEMY OF ART UNIVERSITY
 ADAM
 ALEXANDRE HERCHCOVITCH
 ALLUDE
 ANDY & DEBB
 ANNA SUI
 ARGENTINE DESIGNER COLLECTIONS
 ARISE: AFRICAN PROMISE COLLECTIVE
 BADGLEY MISCHKA
 BCBGMAXAZRIA
 BRIAN REYES
 CALVIN KLEIN COLLECTION
 CARLOS MIELE
 CAROLINA HERRERA
 CESAR GALINDO
 CHADO RALPH RUCCI
 CHARLOTTE RONSON
 CHOCHENG
 CHRISTIAN SIRIANO
+
Designers (continued)
 CUSTO BARCELONA
 CYNTHIA STEFFE
 DAVIDELFIN
 DENNIS BASSO
 DEREK LAM
 DIANE VON FURSTENBERG
 DKNY
 DONNA KARAN NEW YORK
 DOO.RI
 DUCKIE BROWN
 ERIN WASSON x RVCA
 GEORGES CHAKRA
 GOTTEX
 HERVÉ LÉGER by MAX AZRIA
 ISAAC MIZRAHI
 JILL STUART
 LACOSTE
 LEIFSDOTTIR
 LELA ROSE
+
Designers (continued)
 MARA HOFFMAN
 MARIA PINTO
 MAX AZRIA
 MICHAEL ANGEL
 MICHAEL KORS
 MILLY by MICHELLE SMITH
 MONARCHY COLLECTION
 NANETTE LEPORE
 NARCISO RODRIGUEZ
 NICHOLAS K
 NICOLE MILLER
 PAMELLA ROLAND
 PORTS 1961
 RALPH LAUREN
 REBECCA TAYLOR
 ROSA CHÁ
 TADASHI SHOJI
 THUY
 TIBI
+
Designers (continued)
 TOMMY HILFIGER
 TONI FRANCESC
 TONI MATICEVSKI
 TONYCOHEN
 TORY BURCH
 TRACY REESE
 TRIAS
 TULEH
 TWINKLE by WENLAN
 VASSILIOS KOSTETSOS
 VENEXIANA
 VIVIENNE TAM
 WHITNEY EVE
 WILLOW
 Y-3
 YEOHLEE
 YIGAL AZROUËL
 ZAC POSEN
 AND MANY MORE
+
Target Audience
 People from all over the world who are
interested in the latest fashions and
style
 “Fashionistas”
 Some events are invitation only for
select designers showcasing
collections
+
More Random Facts
Citywide, Fashion Week attracts
approximately 232,000 attendees
annually (116,000 each Fashion
Week).
Each of the Big Four is known for championing
different styles – New York for sportswear;
London for edgy, avant-garde design; Milan for
its over-the-top yet stylish looks; and Paris for
haute couture.
+
More Random Facts
Fashion Weeks started out as trade-
only events that were open to buyers
and manufacturers. But over the years,
they have become glamorous
entertainment and media events,
attracting celebrities to its hallowed
front rows.
New York Fashion Week is the oldest,
having been inaugurated in 1943
fashion publicist Elenor Lamber who
wanted to give American designers a
chance to showcase their works and to
draw attention away from fashion-
stalwart Paris. The newest of the four is
London.
+
The Media
 Fashion Publications The Daily (cover’s NY Fashion Week)
 The Fashion Mini (distributed at the most exclusive events)
 Fashionweekdaily.com (captures 24/7 newsbeat of fashion)
+ Marketing & Advertisements
 Provide hundreds of hours of
Fashion Week programming as
well as customized fashion
content for worldwide
distribution over every medium
(including the internet such
as blogs, iPods, PDAs and
mobile phones)
 Promote fashion at high-
profile events (such as
sports, lifestyle, and
corporate events)
 IMG’s Fashion Publications
(the Daily, the Fashion MINI,
Fashionweekdaily.com)
+ SWOT Analysis
Strengths Weaknesses
 IMG itself (in general, such as
their publications and media
marketing)
 Industry-leading event
publications for fashion
insiders
 Possible failed show (factors
attendance because of the
economy)
 Choosing the right designers
for the show (try not to
exclude what could be
possible hit trends and styles)
+
SWOT Analysis
Opportunities Threats
 Similar organization to
IMG
 Possibility of other events
taking place during
Fashion Week (however
fashion week is so worldly
know that it’s a 99%
chance not going to
happen)
 American and
International designers to
show off their collections
 Worldwide media
coverage and exposure
+
Consumer Behavior Aspects
 Psychological/Behavioral
Drive
 Surround oneself by those
who have similar likes
 Anticipation
 Core
 Knowledge of latest and
upcoming trends to feel
modern
 Love of fashion (and
affiliated—i.e. beauty & hair)
 Accessory
 Pure enjoyment
 “Belonging”
 Time Benefits
 Leisure
 Rewarding
+
YouTube Videos
 Interview with Fern Malis
 DHL Present Mercedes Benz
Fashion Week
+
Questions?

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  • 1. + BA 328 Team Seminar Matthew Vital Cassie Valentin NY Fashion Week
  • 2. + History: The Beginning Fashion Week is produced by 7th on Sixth, which was originally formed by the Council of Fashion Designers of America in 1993, then acquired by IMG—a lifestyle and sports marketing and management firm (2001).
  • 3. +Council of Fashion Designers of America, Inc. Council of Fashion Designers of America, Inc Host the annual CFDA Fashion Awards (recognize the top creative talent in the industry) Non-profit trade association that leads industry-wide initiatives Mobilize the membership to raise funds for charitable events (includes Target’s breast cancer, raise funds for HIV/AIDS organizations and the annual Fashion’s Night Out) Originally founded Fashion Week in 1993
  • 4. + Partners include many of the world's most famous brands, media outlets, sports governing bodies, national and local governments, athletes, entertainers, models and fashion designers. IMG is the world's premier and most diversified sports, entertainment and media company. Dominant force in fashion (the leading international modeling agency and pre-eminent producer of Fashion Week events around the world)
  • 5. + IMG Models Manages the careers of the world’s top models and trend- setting celebrities Offer revenue generating opportunities for a diverse and global base of talent Top Roster: Gisele Bundchen Kate Moss Heidi Klum Gemma Ward Karolina Kurkova Stephanie Seymour Carolyn Murphy Daria Werbowy Mischa Barton Liv Tyler
  • 6. + Fern Mallis Senior Vice President of IMG Fashion. Served as Executive Director for 10 years. Actively involved in the growing portfolio of events around the world Fashion weeks in Mumbai, Moscow, Sydney & Berlin and others Prior to IMG, she was the Executive Director of the Council of Fashion Designers of America (CFDA) from 1991-2001
  • 7. + About Fashion Week  A fashion industry event which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends  Lets the industry know what's "in" and what's "out" for the season.  The most prominent fashion weeks are held in the fashion capitals: Milan, London, New York, and Paris
  • 8. + About Fashion Week (continued)  January through March designers showcase their autumn and winter collections  Fashion weeks must be held several months in advance of the season  Allow the press and buyers a chance to preview fashion designs for the following season.  Also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing
  • 9. + Previous & Current Seasons  Previous Venue:  Bryant Park (42nd & 6th)  Previous Sponsor:  Olympus  Current Venue:  Damrosch Park (Lincoln Center)  Current Sponsor:  Mercedes-Benz  IMG Fashion 304 Park Avenue South New York, NY 10010  Designers  Media & Industry Registration  PR, Interview/additional Press Related Inquiries  Sponsorship  Volunteer Opportunities Sponsors & Venues Contact Info
  • 10. + Schedule New York Fashion week usually begins the 2nd Thursday of February and September. New York Fashion Week is immediately followed by runway shows in London, Milan, and Paris.  2010 Fall/Winter Feb 11-18, Spring/Summer Sept 9-16  2011 Fall/Winter Feb 10-17, Spring/Summer Sept 8-16  2012 Fall/Winter Feb 9-18, Spring/Summer Sept 13-20  2013 Fall/Winter Feb 7-14, Spring/Summer Sept 12-19  2014 Fall/Winter Feb 13-20, Spring/Summer Sept 11-15  2015 Fall/Winter Feb 12-19, Spring/Summer Sept 10-17  Mercedes-Benz Fashion Week will be moved to the Lincoln Center in Damrocsh Park starting February 2010. Fashion Show Dates Event News
  • 11. + Couture Fashion Week Feb 12-14, 2010  Couture – high fashion clothing created by designers that are usually custom-made  Avant-garde clothing  Since 2003, Couture Fashion Week has presented a series of couture and luxury fashion shows multiple times each year in NYC, Palm Beach, & other selected cities.  The venue for Couture Fashion Week NY is the Waldorf-Astoria  Features:  Fine designers from around the world presenting exquisite garments and accessories  World class entertainment  Exhibits of art and luxury products and services  VIP dinners and receptions  The Couture Fashion Week Ball
  • 12. + Lady Gaga on Fashion Today’s current best example who wears couture/avant-garde clothing.
  • 13. + Project Runway Is one of the highlights of Fashion Week  Select designers compete through challenges to make it to Fashion Week to win a grand prize and its perks.
  • 14. + Fashion’s Night Out The year's globe-spanning, night-crawling, staggeringly successful shopping extravaganza.
  • 15. + Designers There are many designers that show their collections at Fashion Week. Here is a list of 76 designers for this upcoming show.  3.1 PHILLIP LIM  ACADEMY OF ART UNIVERSITY  ADAM  ALEXANDRE HERCHCOVITCH  ALLUDE  ANDY & DEBB  ANNA SUI  ARGENTINE DESIGNER COLLECTIONS  ARISE: AFRICAN PROMISE COLLECTIVE  BADGLEY MISCHKA  BCBGMAXAZRIA  BRIAN REYES  CALVIN KLEIN COLLECTION  CARLOS MIELE  CAROLINA HERRERA  CESAR GALINDO  CHADO RALPH RUCCI  CHARLOTTE RONSON  CHOCHENG  CHRISTIAN SIRIANO
  • 16. + Designers (continued)  CUSTO BARCELONA  CYNTHIA STEFFE  DAVIDELFIN  DENNIS BASSO  DEREK LAM  DIANE VON FURSTENBERG  DKNY  DONNA KARAN NEW YORK  DOO.RI  DUCKIE BROWN  ERIN WASSON x RVCA  GEORGES CHAKRA  GOTTEX  HERVÉ LÉGER by MAX AZRIA  ISAAC MIZRAHI  JILL STUART  LACOSTE  LEIFSDOTTIR  LELA ROSE
  • 17. + Designers (continued)  MARA HOFFMAN  MARIA PINTO  MAX AZRIA  MICHAEL ANGEL  MICHAEL KORS  MILLY by MICHELLE SMITH  MONARCHY COLLECTION  NANETTE LEPORE  NARCISO RODRIGUEZ  NICHOLAS K  NICOLE MILLER  PAMELLA ROLAND  PORTS 1961  RALPH LAUREN  REBECCA TAYLOR  ROSA CHÁ  TADASHI SHOJI  THUY  TIBI
  • 18. + Designers (continued)  TOMMY HILFIGER  TONI FRANCESC  TONI MATICEVSKI  TONYCOHEN  TORY BURCH  TRACY REESE  TRIAS  TULEH  TWINKLE by WENLAN  VASSILIOS KOSTETSOS  VENEXIANA  VIVIENNE TAM  WHITNEY EVE  WILLOW  Y-3  YEOHLEE  YIGAL AZROUËL  ZAC POSEN  AND MANY MORE
  • 19. + Target Audience  People from all over the world who are interested in the latest fashions and style  “Fashionistas”  Some events are invitation only for select designers showcasing collections
  • 20. + More Random Facts Citywide, Fashion Week attracts approximately 232,000 attendees annually (116,000 each Fashion Week). Each of the Big Four is known for championing different styles – New York for sportswear; London for edgy, avant-garde design; Milan for its over-the-top yet stylish looks; and Paris for haute couture.
  • 21. + More Random Facts Fashion Weeks started out as trade- only events that were open to buyers and manufacturers. But over the years, they have become glamorous entertainment and media events, attracting celebrities to its hallowed front rows. New York Fashion Week is the oldest, having been inaugurated in 1943 fashion publicist Elenor Lamber who wanted to give American designers a chance to showcase their works and to draw attention away from fashion- stalwart Paris. The newest of the four is London.
  • 22. + The Media  Fashion Publications The Daily (cover’s NY Fashion Week)  The Fashion Mini (distributed at the most exclusive events)  Fashionweekdaily.com (captures 24/7 newsbeat of fashion)
  • 23. + Marketing & Advertisements  Provide hundreds of hours of Fashion Week programming as well as customized fashion content for worldwide distribution over every medium (including the internet such as blogs, iPods, PDAs and mobile phones)  Promote fashion at high- profile events (such as sports, lifestyle, and corporate events)  IMG’s Fashion Publications (the Daily, the Fashion MINI, Fashionweekdaily.com)
  • 24. + SWOT Analysis Strengths Weaknesses  IMG itself (in general, such as their publications and media marketing)  Industry-leading event publications for fashion insiders  Possible failed show (factors attendance because of the economy)  Choosing the right designers for the show (try not to exclude what could be possible hit trends and styles)
  • 25. + SWOT Analysis Opportunities Threats  Similar organization to IMG  Possibility of other events taking place during Fashion Week (however fashion week is so worldly know that it’s a 99% chance not going to happen)  American and International designers to show off their collections  Worldwide media coverage and exposure
  • 26. + Consumer Behavior Aspects  Psychological/Behavioral Drive  Surround oneself by those who have similar likes  Anticipation  Core  Knowledge of latest and upcoming trends to feel modern  Love of fashion (and affiliated—i.e. beauty & hair)  Accessory  Pure enjoyment  “Belonging”  Time Benefits  Leisure  Rewarding
  • 27. + YouTube Videos  Interview with Fern Malis  DHL Present Mercedes Benz Fashion Week