The document provides an overview of Philips' Planning, Research & Accountability department (VPRA). It notes that VPRA has 150 communications professionals globally and 25 at their Amsterdam headquarters. It also discusses key metrics for measuring communications effectiveness such as impressions, message penetration, tone, and Net Promoter Score. The document emphasizes the importance of goal setting, measurement, transparency and replicability in communications evaluation according to the Barcelona Principles. It provides examples of Philips' measurement methodology and shows output metrics for August 2013.