The document discusses the development of Pinoy folk and rock music during the Macapagal and Marcos administrations in the Philippines, highlighting key historical events and the emergence of influential bands and artists from the late 1960s to the 1980s. It details the socio-cultural context, technological advancements in music production, and the impact of significant artists like Juan Dela Cruz Band and Freddie Aguilar in articulating socio-political themes. The narrative emphasizes the revolutionary shift in music that resonated with national pride and political consciousness among Filipinos.

1. PINOY FOLK &
ROCK MUSIC
Josh Villanueva
John Aguado
Marianne Dasal

2. Macapagal and Marcos
Administrations
∗ It was in the presidential reign of Macapagal and
Marcos when Pinoy classical rock was developed
and recognized.

3. Major Historical Events
(60s-70s)
∗ 1961-1965 Diosdado
Macapagal
Administration
∗ 1965-1986 Marcos Era
∗ Martial Law
∗ Constitutional
Convention

4. Major Historical Events
(60s-70s)
∗ Golden Age of Pinoy Rock
(Late 60s- late 70s)
∗ Pioneered by Juan Dela
Cruz Band (psychedelic
blues rock trio)
∗ Pioneering artists are
heavily considered as
Classic Pinoy Rock to
distinguish from the works
of relatively younger Pinoy
rock bands.

5. Socio-Cultural
∗ Social and political
consciousness was
growing.
∗ Artists with socio-political
themes:
∗ Freddie Aguilar
∗ Asin
∗ Florante
∗ Juan Dela Cruz Band

6. Socio-Cultural Events
∗ British Invasion (1963)
∗ Brought mainstream bands
like the Beatles to the
Philippines
∗ Vietnam War Withdraw
∗ Hippie Movement
∗ Uprisings in the West
∗ Woodstock-esque concerts
∗ Civil rights and freedom of speech in the West.

8. Technological Advancements
∗ Electric instruments/
American and British
technology
∗ Beatles
∗ The Shadows
∗ The Ventures
∗ Portable Music
∗ Compact cassette (1962)
∗ 8-track tape (1965)
∗ Walkman tape player
(1978)

9. Technological Advancements
∗ OPM- Original Pilipino recordings introduced by the
booming young record label producers in the mid 60s
∗ Buddy De Vera (Alpha Records)
∗ Vic Del Rosario and Orly Ilacad (Vicor Records)
∗ James Dy (Dyna Records)
∗ Nonoy Balboa (Grandeur Records)
∗ Luis and Mike Lee (D Swan Records)
∗ Tito Ty (ANS Records)

10. Technological Advancements
∗ Up to the late 60s, the
average cost of the
production of a single is
P600.
∗ Breakdown:
∗ Composition- P50.00
∗ Singer- P50.00
∗ Musicians- P300.00
∗ Arranger- P50.00
∗ Studio cost- P100.00
∗ Duplication per
thousand- P300.00

11. Artists
∗ Asin
∗ First to bring a pro-environment song to the
airwaves
∗ Famous for providing anti-Marcos dictatorship
sentiments

12. Artists
∗ Juan Dela Cruz Band
∗ Re-awakened national
pride through their
bluesy Tagalog rock
songs
∗ One of the first bands to
compose songs in local
languages
∗ “Taglish” (1970s)
∗ Seen as a bold new move
∗ Broke the barrier for
generations to come.
∗ E.g. Sharon Cuneta’s
first hit, “Mr. DJ”.

14. Artists
∗ Tito Sotto (The Tilt-Down
Men)
∗ Vicor-music corporations
∗ Eddie Mesa
∗ Elvis Presley of the
Philippines
∗ The Dyna Souls Band
∗ Beatles of the Philippines
∗ Freddie Aguilar
∗ Debut single, “Anak”-
one of the most
commercially successful
releases in Filipino
history, also became
widely popular
internationally in
different languages.

18. Radio Stations
∗ DZRJ AM Weekend “Pinoy
Rock and Rhythm”
hosted by Dante David
aka. Howlin’ Dave
∗ Provided publicity to
Pinoy rock bands
∗ DWIZ AM Station of Aliw
Broadcasting Corp.
∗ First to air rock songs of
the 60s such as the
Beatles, Ventures and
The Beach Boys
∗ Introduced alternative
music to the Filipino
youth in the 60s
∗ Voice of the Democratic
Revolution known as
Radyo Bandido

19. Influences
∗ Themes
∗ Nationalistic
(Philippines)
∗ Peace and Love (West,
PH)
∗ Equality (West)
∗ Counter-culture of
Sociopolitics (PH)
∗ Dominant theme:
∗ Anti-government
∗ Rebellious feelings for
cultural norms
e.g.
Balita, Bayan Kong
Sinilangan (Asin)
Bayan Ko (Freddie Aguilar)

20. Songs
∗ Ikaw ang Miss Universe ng Buhay Ko (Hotdog)-
∗ Developed into Manila Sound
∗ Anak- Freddie Aguilar
∗ Himig Natin- Juan Dela Cruz
∗ Balita- Asin