The document discusses the history and development of Original Pilipino Music (OPM) from the 1960s to the present. It analyzes what went wrong with OPM, including radio/TV reformatting in the 1980s that constricted its growth. The document proposes recommendations to make OPM world-class, such as encouraging OPM on all media, increasing its creation/promotion, and reducing piracy. It argues the best strategy for international success is creating distinctly Filipino music in Filipino for Filipinos, rather than imitating other styles, so the world can appreciate Philippine culture.

1. J I M P A R E D E S C R E A T I V E G U R U

2. How to make OPM world-class! By Jim Paredes

12. Dekada 70s

13. The Age Of Relevance

29. In 1978, OPM as a brand was created

32. Dekada 80s

42. Dekada 90s

54. So what is wrong and how can we fix it?

58. What can we do?

59. ENCOURAGE OPM MUSIC IN ALL ASPECTS AND ALL WAYS. FOR STARTERS…

63. OPM and World Markets

68. How the rest of the world did it and continues to do so.

69. Look around us

75. The point is every nationality that contributes to world culture leaves a distinct mark—themselves! What they ARE is their theme. They don’t try to be anything else.

76. We seem to be an exemption in this.

78. We try to “respond” by attempting to give the market what we think it will go for.

80. On the contrary, the only two Filipino songs that made it in the world or at least are recognizable in other countries are in Tagalog. They are “ Anak ” and “ Dahil Sayo ”

81. The better strategy for OPM to contribute to world music is this:

83. There is no question that we as a people have the talent (hardware) to succeed. We just have to develop a truly Filipino cultural content (software).

86. The best, most realistic and sustainable strategy for OPM to become international therefore is this: Create Filipino music for Filipinos!

88. END