A talk from the Develop Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Philipp Nagele (Wikitude): Context Is for Kings: Putting Context in the Hands of AR Developers In this session, Philipp Nagele will explore why AR centers all around context and why contextual understanding is fundamental to any AR experience. He will show how Wikitude is trying to solve this problem for AR developers and provide technical details about the new release of the Wikitude SDK. http://AugmentedWorldExpo.com