Cat Jones of Unruly on Social Video For Social Good
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The document discusses using social videos to promote social causes. It finds that sharing social good videos is driven by feelings of happiness, warmth, and inspiration in viewers. Videos with highly emotional content, like those showing sadness or shock, tend to have lower sharing rates. The peak period for a video's sharing is within the first three weeks of its release, so launching a video widely maximizes sharing. Case studies show how low-budget, engaging videos on topics like helping a kitten can achieve millions of views and hundreds of thousands of shares.
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Behavioral Storytelling Method: Listen, Invite, Reward, Celebrate
Social Media for Startups - NWEN - Social3i - Feb2011
Social Media for Startups - NWEN - Social3i - Feb2011
Seeing Is Believing: Using Visual Content in Social Media Marketing
Seeing Is Believing: Using Visual Content in Social Media Marketing
Six Big-Brand Secrets to Overcoming Social Marketing Hurdles
Six Big-Brand Secrets to Overcoming Social Marketing Hurdles
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Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
No Cookies, No Problem - Steve Krull, Be Found Online
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
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whole and is an area that many website owners and brands are investing in
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
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Get admission in various courses and boost your employment opportunities.
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Story Telling Master Class - Jennifer Morilla
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Cat Jones of Unruly on Social Video For Social Good
- 1. SOCIAL VIDEO FOR SOCIAL GOOD
- 2. 3. SOCIAL VIDEOS FOR SOCIAL GOOD 1. THE SCIENCE OF SHARING 2. DOING IT ON A SHOESTRING
- 3. @catrjones @unrulymedia WHY DO SHARES MATTER? Behaviour within 3 days of viewing shared videos Source: Decipher Brand Tracking SINCE Apr’13; Response captured through follow-up survey sent out 3 days after social video viewing (n=5,972) Talk to someone 33% Homepage visit 24% Search online 18% Purchase 9%
- 4. @catrjones @unrulymedia CHARITY/NOT-FOR-PROFIT VIDEO SHARES UP Shares Up Q1 2014 vs. Q4 2013
- 5. THE SCIENCE OF SHARING
- 6. @catrjones @unrulymedia SINCE 2006 OVER 424BN VIDEO STREAMS TRACKED BY VIRALVIDEOCHART.COM
- 10. @catrjones @unrulymedia SHARE RATE: THE BEST MEASURE OF INTRINSIC SHAREABILITY 68 MM views 5 MM shares 7% share rate 134 MM views 5 MM shares 3% share rate
- 12. @catrjones @unrulymedia THE GOAL IS ‘VALUABLE VIRALITY’
- 13. @catrjones @unrulymedia WHY DO PEOPLE SHARE?
- 14. @catrjones @unrulymedia TOP TWO FACTORS Psychological Responses Social Motivations
- 17. THE AVERAGE BRANDED VIDEO TAKES 30 SECONDS TO REVEAL THE BRAND THERE IS NO CORRELATION BETWEEN SHAREABILITY AND LEVEL OF BRANDING BRANDING
- 18. DISTRIBUTION
- 19. @catrjones @unrulymediaA big launch maximises the social diffusion curve’s peak and extends the tail ½ of shares occur in the first 3 weeks THE SOCIAL DIFFUSION CURVE
- 20. @catrjones @unrulymedia DOING IT ON A SHOESTRING
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- 22. @catrjones @unrulymedia GoPro: Fireman Saves Kitten 21 M views 1.4M shares <Video placeholder> GOPRO FIREMAN 2:04
- 23. @catrjones @unrulymedia SOCIAL VIDEOS FOR SOCIAL GOOD
- 24. @catrjones @unrulymedia PREVALENCE OF PSYCHOLOGICAL RESPONSES WHEN PEOPLE ARE ALTRUISTICLY MOTIVATED TO SHARE 1. Happiness 2. Warmth 3. Inspiration 4. Awe 5. Surprise Cat Jones, 2014; Unruly ShareRank data
- 25. @catrjones @unrulymedia SOCIAL GOOD VIDEO SHARES – MARCH 2014
- 26. @catrjones @unrulymedia MOST SHOCKING SECOND A DAY Sadness Shock Anger 1:33
- 27. @catrjones @unrulymedia SOCIAL GOOD VIDEOS – MARCH 2014 Shares Views 1.3% 4.1% 1.2% 0.1%
- 29. @catrjones @unrulymedia @catrjones cat@unrulymedia.com Winner Best Content Distribution Service Winner Digital Innovator of the Year Winner 2012 Digital Innovation Award