The pharmaceutical company hired Pricing Solutions to help set the optimal launch price for its new orphan drug. Pricing Solutions conducted extensive market research, including interviews with the pharmaceutical company's staff as well as payers, specialists, and key opinion leaders. This research helped forecast prescribing levels at different price points and identify an optimal price that balanced revenue, volume, reputation, and other factors. Pricing Solutions presented strategic recommendations to the pharmaceutical company, and the drug successfully launched at the recommended price point.