This study analyzed the impact of promotional elements like general promotional expenses, discounts on sales, and trade commissions on the sales and profits of Clariant (India) Limited over a 10-year period. Statistical tests like Pearson correlation, regression analysis, and t-tests found significant relationships between the promotional elements and sales as well as operating and net profits. However, the study had limitations like a short time period and an inability to access confidential company decisions. Overall, the promotional strategies were found to be largely responsible for increasing the sales and profits of this multinational chemical company in India.
ROLE OF SUPPLIER MANAGEMENT PRACTICES IN OPTIMIZATION OF OPERATIONAL PERFORM...muo charles
ROLE OF SUPPLIER MANAGEMENT PRACTICES IN OPTIMIZATION OF OPERATIONAL PERFORMANCE IN TELECOMMUNICATION SERVICE INDUSTRY IN KENYA. A CASE OF SAFARICOM LIMITED KENYA
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
CÔNG TY CỔ PHẦN CÔNG NGHỆ TIME TRUE LIFE
57 - 59 Hồ Tùng Mậu, Phường Bến Nghé, Quận 1, HCM
Email: long.npb@ttlcorp.vn - Điện thoại: 08.71080888- 08.73080888
Hotline: 0986883886 - 0905710588
IP PBX | Call Center | Network | Contact Center | Hotline 1800 - 1900 | Hosted PBX | IP Centrex | Video Conference
A framework for the analysis of interview data from multiple field research s...Afzaal Ali
Anne Lillis is a Professor of Management Accounting and Head Department of Accounting and Finance, University of Melbourne, Melbourne, Victoria, Australia.
ROLE OF SUPPLIER MANAGEMENT PRACTICES IN OPTIMIZATION OF OPERATIONAL PERFORM...muo charles
ROLE OF SUPPLIER MANAGEMENT PRACTICES IN OPTIMIZATION OF OPERATIONAL PERFORMANCE IN TELECOMMUNICATION SERVICE INDUSTRY IN KENYA. A CASE OF SAFARICOM LIMITED KENYA
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
CÔNG TY CỔ PHẦN CÔNG NGHỆ TIME TRUE LIFE
57 - 59 Hồ Tùng Mậu, Phường Bến Nghé, Quận 1, HCM
Email: long.npb@ttlcorp.vn - Điện thoại: 08.71080888- 08.73080888
Hotline: 0986883886 - 0905710588
IP PBX | Call Center | Network | Contact Center | Hotline 1800 - 1900 | Hosted PBX | IP Centrex | Video Conference
A framework for the analysis of interview data from multiple field research s...Afzaal Ali
Anne Lillis is a Professor of Management Accounting and Head Department of Accounting and Finance, University of Melbourne, Melbourne, Victoria, Australia.
Effects of Supplier Relationship Management on the Performance of Organizatio...iosrjce
This study was aimed at filling these gaps on how supplier relations management could be used to
enhance the performance of the sugar industry in Kenya. The study was guided by the following research
objectives, to: determine the effect of the organization structure in the performance of an organization,
determine the effect of value measurement on the performance of an organization, determine the effect of
collaboration on the performance of organizations and finally determine the effects of technology in the
performance of an organizations. The study adopted a survey and targeted the management and the
procurement staff of the three selected sugar companies in western Kenya which are Mumias, West Kenya and
Butali Sugar Companies. The study targeted the 25 departmental staff in the three companies’ and inclusive of
the three procurement managers who head the respective procurement departments in the companies. A total of
25 respondents were therefore targeted. The research employed a census study design. The sample size of the
study comprised of 25 respondents. The questionnaires were issued to the procurement staff through their
respective managers.
Impact of profitability, bank and macroeconomic factors on the market capital...inventionjournals
Panel data has been collected for 44 Middle Eastern banks that are operated during 2005 to 2014 in different Middle Eastern countries. Secondary data has been collected primarily through the DataStream database. The study is conducted to investigate the impact of profitability, bank and macroeconomic factors on the market capitalization of the Middle Eastern banks. Results of Hausman test have explained that fixed effect model is appropriate for the analysis. The result of multiple regression have shown that market capitalization has positive relationship with ROI while negative relationship with credit risk, inflation, and year dummy for the Middle Eastern banks. Furthermore, no relationship has been observed between market capitalization and the ROA, ROE, growth and exchange rate for the Middle Eastern banks.
Effects of Supplier Relationship Management on the Performance of Organizatio...iosrjce
This study was aimed at filling these gaps on how supplier relations management could be used to
enhance the performance of the sugar industry in Kenya. The study was guided by the following research
objectives, to: determine the effect of the organization structure in the performance of an organization,
determine the effect of value measurement on the performance of an organization, determine the effect of
collaboration on the performance of organizations and finally determine the effects of technology in the
performance of an organizations. The study adopted a survey and targeted the management and the
procurement staff of the three selected sugar companies in western Kenya which are Mumias, West Kenya and
Butali Sugar Companies. The study targeted the 25 departmental staff in the three companies’ and inclusive of
the three procurement managers who head the respective procurement departments in the companies. A total of
25 respondents were therefore targeted. The research employed a census study design. The sample size of the
study comprised of 25 respondents. The questionnaires were issued to the procurement staff through their
respective managers.
Impact of profitability, bank and macroeconomic factors on the market capital...inventionjournals
Panel data has been collected for 44 Middle Eastern banks that are operated during 2005 to 2014 in different Middle Eastern countries. Secondary data has been collected primarily through the DataStream database. The study is conducted to investigate the impact of profitability, bank and macroeconomic factors on the market capitalization of the Middle Eastern banks. Results of Hausman test have explained that fixed effect model is appropriate for the analysis. The result of multiple regression have shown that market capitalization has positive relationship with ROI while negative relationship with credit risk, inflation, and year dummy for the Middle Eastern banks. Furthermore, no relationship has been observed between market capitalization and the ROA, ROE, growth and exchange rate for the Middle Eastern banks.
Competitive Profile Matrix of Selected Drug Stores at Jaen, Nueva Ecija, Phil...IJAEMSJORNAL
To evaluate the Critical Success Factors and establish the Competitive Profile Matrix (CPM) of the drugstore business is the main objective of this study. This paper aims to critically appraise the importance of a company's competitive advantage and its role in formulating a company's strategy. It is a descriptive and conceptual analysis based on a literature review emphasizing strategic success tools such as Competitive Profile Matrix (CPM), for producing factors of achieving competitiveness in the fiercely competitive market. This research was conducted for three months from September 2019 to November 2019. The research method used was a descriptive approach using a scholarly–made questionnaire based on related literature and studies. The respondents of the study were the three (3) selected drug stores located at Jaen, Nueva Ecija, Philippines. Findings have shown that the drug store owner–respondents strongly agreed that products offer, financial strategy and location as strategic success factors. Furthermore, the respondents also agreed that company reputation, people or employee motivation and promotional strategy werealso factors for the company to be successful. 7. Company B has the highest total when it comes to its Competitive Profile Matrix compare to Company A and C because of the good location and company reputation.
150 word minimum for each paper.. give your feedback(your opinion)MatthewTennant613
150 word minimum for each paper.. give your feedback(your opinion) on each paper. Should be two separate 150 word feedbacks.
PAPER#1 Shan
In today's world, Strategic Management is becoming more intensified. Businesses can no longer depend on reducing prices and improving the quality of their products. (Mandych, Mykytas, Ustik, Zaika, & Zaika, 2021, pg.22). The world around us is becoming more internet-driven, and we are relying on how fast things are accomplished. Businesses have to respond faster with their decisions. Management is becoming more challenged to produce results and conclusions rapidly.
Businesses that have a better approach tend to have the upper hand. Strategic Management must analyze the business's external environments to seize all advantages that can help them determine their threats and opportunities. These strategies can make or break a business. This approach is where the business will determine the company's visions and directions. The system will help determine the goals and objectives they will follow, allowing them to maintain that competitive edge. The process assessments involve planning, monitoring, and analysis. These processes are ongoing. Investigation analysis ensures that the business environment is supported by monitoring the strengths and weaknesses along with the objectives. The business must execute its strategies and control them by adjusting them when needed. This is maintained by developing strategic strategies that align with the external environment's opportunities and threats with their internal strengths and weaknesses. This analysis relates to Porter's Five Forces Model by allowing the company to have the upper hand to increase their competitive advantages with successful thought-out strategies. This analysis relates to Porter's Five Forces Model by enabling the company to have the upper hand to improve its competitive advantages with a successful thought-out plan.
In 1979, Porter transformed the field of strategies with the Five Forces Model (Ryall, 2013, pg.83). The relationship between Strategic Management and Porter's Five Forces Model is that the model allows for aiding managers in evaluating threats that could hurt the business. This guidance will enable companies to plan and neutralize the problem before they occur (Rice,2022, pg.130). The model allows businesses to structure their organization that will enable them to protect their future returns and perform above standard returns. The model can provide businesses with some insight into profit-seeking opportunities, which they could potentially overlook if they failed to have a process before events happen. The surrounding environment is going to be vital in delivering results. Strategic planning is crucial before implantation. Strategies have been used for many things throughout history. The processes used can help determine how successful or unsuccessful the company is or becomes.
References
Mandych, O., Mykytas, A., Ustik, ...
150 word minimum for each paper.. give your feedback(your opinion)AnastaciaShadelb
150 word minimum for each paper.. give your feedback(your opinion) on each paper. Should be two separate 150 word feedbacks.
PAPER#1 Shan
In today's world, Strategic Management is becoming more intensified. Businesses can no longer depend on reducing prices and improving the quality of their products. (Mandych, Mykytas, Ustik, Zaika, & Zaika, 2021, pg.22). The world around us is becoming more internet-driven, and we are relying on how fast things are accomplished. Businesses have to respond faster with their decisions. Management is becoming more challenged to produce results and conclusions rapidly.
Businesses that have a better approach tend to have the upper hand. Strategic Management must analyze the business's external environments to seize all advantages that can help them determine their threats and opportunities. These strategies can make or break a business. This approach is where the business will determine the company's visions and directions. The system will help determine the goals and objectives they will follow, allowing them to maintain that competitive edge. The process assessments involve planning, monitoring, and analysis. These processes are ongoing. Investigation analysis ensures that the business environment is supported by monitoring the strengths and weaknesses along with the objectives. The business must execute its strategies and control them by adjusting them when needed. This is maintained by developing strategic strategies that align with the external environment's opportunities and threats with their internal strengths and weaknesses. This analysis relates to Porter's Five Forces Model by allowing the company to have the upper hand to increase their competitive advantages with successful thought-out strategies. This analysis relates to Porter's Five Forces Model by enabling the company to have the upper hand to improve its competitive advantages with a successful thought-out plan.
In 1979, Porter transformed the field of strategies with the Five Forces Model (Ryall, 2013, pg.83). The relationship between Strategic Management and Porter's Five Forces Model is that the model allows for aiding managers in evaluating threats that could hurt the business. This guidance will enable companies to plan and neutralize the problem before they occur (Rice,2022, pg.130). The model allows businesses to structure their organization that will enable them to protect their future returns and perform above standard returns. The model can provide businesses with some insight into profit-seeking opportunities, which they could potentially overlook if they failed to have a process before events happen. The surrounding environment is going to be vital in delivering results. Strategic planning is crucial before implantation. Strategies have been used for many things throughout history. The processes used can help determine how successful or unsuccessful the company is or becomes.
References
Mandych, O., Mykytas, A., Ustik, ...
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...IJRTEMJOURNAL
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various
industrial sectors. This has led to change in organization performance, where many researchers are motivated to
investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study
aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company.
Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved
result signify a significant influence of Marketing mix strategies on organization performance in Safeway
Company. In the light of the before mentioned findings, the study recommend to such glossary industry some
supportive operations to encourage creativity in various functional departments.
Marketing Mix Startegies and Its Impact on Organizational Performance Efficie...journal ijrtem
Recent era, the world have been witnessed the Information Technology development in various industrial sectors. This has led to change in organization performance, where many researchers are motivated to investigate in reasoning that effect in organization performance and Marketing mix strategies. Hence, this study aims to identify the impact of Marketing mix strategies on organization performance in Safeway Company. Therefore, the methodology of this study follows appropriate analyzing descriptive approach. The achieved result signify a significant influence of Marketing mix strategies on organization performance in Safeway Company. In the light of the before mentioned findings, the study recommend to such glossary industry some supportive operations to encourage creativity in various functional departments.
The purpose of this study is to examine the conceptual relationship of market orientation, leadership styles and mixed method research in improving performances in quasi-government organizations. The work conducted by scholars and practitioners in the field of marketing reflect little or no effort developed a working framework to better understand the marketing phenomenon.
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
Exploring Abhay Bhutada’s Views After Poonawalla Fincorp’s Collaboration With...beulahfernandes8
The financial landscape in India has witnessed a significant development with the recent collaboration between Poonawalla Fincorp and IndusInd Bank.
The launch of the co-branded credit card, the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card, marks a major milestone for both entities.
This strategic move aims to redefine and elevate the banking experience for customers.
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
how to sell pi coins in all Africa Countries.DOT TECH
Yes. You can sell your pi network for other cryptocurrencies like Bitcoin, usdt , Ethereum and other currencies And this is done easily with the help from a pi merchant.
What is a pi merchant ?
Since pi is not launched yet in any exchange. The only way you can sell right now is through merchants.
A verified Pi merchant is someone who buys pi network coins from miners and resell them to investors looking forward to hold massive quantities of pi coins before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
An analysis of the impact of promotional elements on sales and profits
1. AN ANALYSIS OF THE IMPACT OF PROMOTIONAL ELEMENTS ON SALES AND PROFITS: AN EMPIRICAL STUDY Tapas Kumar Bose SumanKumar Dawn Presented by, Rhitikajain
2. Introduction Study conducted on Clariant (India) Limited an affiliate of Clariant AG. In India it is the market leader in Textiles, chemicals, Leather dyes, and important supplier to the high end segment. Belch and Belch -2003 (major factors underlying strategic shift in marketing). The role of 4Ps’
3. Review of literature Strang (1976) Peckham (1978) Wilkinson, Mason, Paksoy (1982) Czepiel (1984) Farris and Quelch (1987) Tat et al (1988) Turnball and Wilson (1989) Bose (2002)
4. Objectives of the study To pinpoint the gap in the existing knowledge relating to promotional strategies through literature survey. To identify the promotional elements chosen by CIL for enhancing its efficiency and Profitability. To enquire the impact of different promotional elements of CIL on the sales and profits of the company during the study period. To examine the degree of association between independent variables and dependent variables.
5. Data collection Primary Data Direct interviews of officials and executives of the company. Secondary Data Annual reports (1995-96 to 2004-05) Books of Accounts (1995-96 to 2004-05) Company’s website.
6. Research Methodology Pearson Product-Moment Correlation Coefficient Analysis (Bivariate) Co-efficient of Determination (r2) t-test Regression- Analysis (Bivariate)
7. Formulation of Hypotheses Ho There is significant relationship between the Sales and the 3 independent variables (general promotional expenses, discount on sales and trade commission) during the period of study. No significant relationship between operating profit and the 3 independent variables during the period of the study. No significant relationship between Net profit and the 3 independent variables during the period of the study.
13. Limitations of the study Limited time period of 10 years. No possibility to have an access over the confidential decisions and policies of the company and so the interpretation are on the basis of the published data. Promotional elements are just the major factor for the corporate growth. Other factors also contribute to Sales and Profit of the company. No previous study on the same theme so own methodology and analytical framework developed.
14. Conclusion Elements of promotional strategies largely responsible for increasing Sales and Profits of the multinational company. Cause and Effect relationship. The findings of the study will go a long way in improving the performance and profitability of the chemical companies in India.
