Pharmaceutical Industry:
Emerging Trends
Top 10 Pharma Ranking: Is this the whole picture?
 Rank         Company                                               2004                     Rank                         Company                                               2011
  1             Pfizer                                             52,516                     1                              Pfizer                                            58,523
  2     Bristol-Myers Squibb                                       47,348                     2                          Sanofi Aventis                                        40,310
  3       GlaxoSmithKline                                          37,318                     3                          Merck & Co.                                           39,811
  4        Sanofi-Aventis                                          31,615                     4                            Novartis                                            39,076
  5            Novartis                                            28,247                     5                        GlaxoSmithKline                                         36,132
  6      Hoffman-La Roche                                          25,163                     6                       Hoffman-La Roche                                         35,568
  7          Merck & Co.                                           22,939                     7                          AstraZeneca                                           33,269
  8         AstraZeneca                                            21,427                     8                       Johnson & Johnson                                        22,396
  9     Abbott Laboratories                                        19,680                     9                               Lilly                                            21,050
  10    Johnson & Johnson                                          19,380                     10                      Abbott Laboratories                                      19,894



It looks like the industry has not suffered from
change.
And business has never looked more prosperous.

Nothing is further from the truth. Find out why.
        Sources: Med Ad News, 2004 Revenues http://www.contractpharma.com/issues/2007-07/view_features/2007-top-20-pharmaceutical-companies-report/, 2006, 2009; Scrip 100, Dec 2011 with 2010 Revenues in USD millions
A changing external
environment.

Can you handle it?                                       The
                                                       Economy



                        Political
                      Structures          Independent              Payors               Social
                         /Legal          Auditing Bodies                                Factors
                      Framework



                                     The
                                                                            Suppliers
                                    Public




                       Cultural              Distributors /      Health
                                                              Professionals      Demography
                       Forces                  Dealers




                                                      Technology
Opportunities.

Specialty Medicines.
Emerging Economies.
Extent of pricing control.
Customer-centric Services.
Change in Target Audience.
                         Challenges.

                         Patent Expirees.
                         New Business Models.
                         Manage Corporate Reputation.
It is about the Science.
It should also be about the value you can bring to it.
How much Interest the Issue Raises




                                                                                        Pricing




                                           Corporate
                                           Reputation
                                                                New Business Models
                                                                            Change Target Audience
                                                                                      Customer-centric Services



                                                          Patent Expiries                                     Specialty Medicines
                                                                                                   Emerging Economies
                                     How fast Information on the Issue is Retrieved
Pharma Will Sell where Demand is higher: Where?




                         PRB, US, 2008
Pharma Will Sell where Demand is higher: For What?
Pharma Will Sell where Demand is higher: Sales 2011
How well will Pharma Sell? The R&D Crisis
How well will Pharma Sell? Patent Erosion
How well will Pharma Sell? Lack of New
              Compounds




                              2010
How well will Pharma Sell?
Decreasing New Compound Approvals
How well will Pharma Sell? Pricing Pressures
How well will Pharma Sell?
Health System Reforms Worldwide




                Healthcare becomes more patient - centric
        Prescription Decision makers are many and varied
   Patients & Independent Auditing Bodies have an Increased
How well will Pharma Sell? Technology on Steroids




Connect.
Measure.
Add Value.                                     http://www.imedicalapps.com, 2012
How well will Pharma Sell?
Ethics & Corporate Reputation
Heath Care is Shaping up to the Needs Worldwide.
How fit is Pharma to respond to growing medical needs?
Today we checked the weather and it’s plain sailing.
Not for long.
Pharmaceutical
Industry:
Emerging Trends

Emerging trends in pharmaceutical industry 2012

  • 1.
  • 2.
    Top 10 PharmaRanking: Is this the whole picture? Rank Company 2004 Rank Company 2011 1 Pfizer 52,516 1 Pfizer 58,523 2 Bristol-Myers Squibb 47,348 2 Sanofi Aventis 40,310 3 GlaxoSmithKline 37,318 3 Merck & Co. 39,811 4 Sanofi-Aventis 31,615 4 Novartis 39,076 5 Novartis 28,247 5 GlaxoSmithKline 36,132 6 Hoffman-La Roche 25,163 6 Hoffman-La Roche 35,568 7 Merck & Co. 22,939 7 AstraZeneca 33,269 8 AstraZeneca 21,427 8 Johnson & Johnson 22,396 9 Abbott Laboratories 19,680 9 Lilly 21,050 10 Johnson & Johnson 19,380 10 Abbott Laboratories 19,894 It looks like the industry has not suffered from change. And business has never looked more prosperous. Nothing is further from the truth. Find out why. Sources: Med Ad News, 2004 Revenues http://www.contractpharma.com/issues/2007-07/view_features/2007-top-20-pharmaceutical-companies-report/, 2006, 2009; Scrip 100, Dec 2011 with 2010 Revenues in USD millions
  • 3.
    A changing external environment. Canyou handle it? The Economy Political Structures Independent Payors Social /Legal Auditing Bodies Factors Framework The Suppliers Public Cultural Distributors / Health Professionals Demography Forces Dealers Technology
  • 4.
    Opportunities. Specialty Medicines. Emerging Economies. Extentof pricing control. Customer-centric Services. Change in Target Audience. Challenges. Patent Expirees. New Business Models. Manage Corporate Reputation. It is about the Science. It should also be about the value you can bring to it.
  • 5.
    How much Interestthe Issue Raises Pricing Corporate Reputation New Business Models Change Target Audience Customer-centric Services Patent Expiries Specialty Medicines Emerging Economies How fast Information on the Issue is Retrieved
  • 6.
    Pharma Will Sellwhere Demand is higher: Where? PRB, US, 2008
  • 7.
    Pharma Will Sellwhere Demand is higher: For What?
  • 8.
    Pharma Will Sellwhere Demand is higher: Sales 2011
  • 10.
    How well willPharma Sell? The R&D Crisis
  • 11.
    How well willPharma Sell? Patent Erosion
  • 12.
    How well willPharma Sell? Lack of New Compounds 2010
  • 13.
    How well willPharma Sell? Decreasing New Compound Approvals
  • 14.
    How well willPharma Sell? Pricing Pressures
  • 15.
    How well willPharma Sell? Health System Reforms Worldwide Healthcare becomes more patient - centric Prescription Decision makers are many and varied Patients & Independent Auditing Bodies have an Increased
  • 16.
    How well willPharma Sell? Technology on Steroids Connect. Measure. Add Value. http://www.imedicalapps.com, 2012
  • 17.
    How well willPharma Sell? Ethics & Corporate Reputation
  • 18.
    Heath Care isShaping up to the Needs Worldwide. How fit is Pharma to respond to growing medical needs?
  • 19.
    Today we checkedthe weather and it’s plain sailing. Not for long.
  • 20.