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PGDIM
Post Graduate Diploma in
International Marketing
TEAM PGDIM
About PGDIM
• Department: Post Graduate Diploma in International Marketing
• Year of Establishment: 2004-2005
• Course Offered: Post Graduate Diploma in International Marketing
(Affiliated to Delhi School of Economics, Delhi University)
• Nature of Course: Post-Graduate
• Annual/semester/Choice Based Credit System : Semester Mode
• Student-Teacher Ratio – 8:1
Interdisciplinary Subjects Departments Involved
Managerial Economics Economics
Computer Applications in Business Computer Science
Marketing Research Psychology
Economic Environment Economics
The Syllabus
Semester-I Semester- II
Managerial Economics Economic Environment & Policy
International Business Finance International Logistics
Computer Applications in Business International Trade Operations
International Business Environment Marketing Research
International Marketing Project Report
The examination for each paper is conducted for 100 marks out of which 70 marks are
composed of Written Examination, while 30 marks are reserved for Internal Assessment
which is judged on the basis of Mid-Term Examination, Presentations, Class and
Seminar Participations, Case-Discussions.
Admission Procedure
• Bachelors in any discipline from
any recognised university with at
least 50% aggregate marks.
Eligibility
• An objective type written test
with equal weightage on (a)
Economics and Business
Awareness, (b) General English
and (c) Quantitative Ability and
Logical Reasoning.
Entrance Test
• 120 candidates would be
shortlisted for comprehensive
Group Discussion & Personal
Interview for the final
selection.
Group-Discussion
& Personal
Interview
The college invites student-
applications through the
leading newspapers, the
college and Delhi University
websites.
Faculty Members
Dr. Kawal Gill
(Course Coordinator)
Ph.D. (International Business, Delhi School of Economics)
• Associate Professor, Department of Commerce, Sri Guru Gobind Singh
College of Commerce.
• Over 25 Years of teaching and research experience. Specialises in
International Business, Management Accounting, Cost Accounting,
Marketing & Business Organization.
• 8 Published Papers in National & International Journals. Participation in 8
International Conferences. Written 4 book chapters and authored one
book, ‘ Understanding & Measuring Tourism Impacts’.
• Completed UGC-funded Major Research Project on “Socio-Cultural
Impacts of Tourism, case study on Jaipur, Rajasthan” (From 2011-2013)
Faculty Members
Dr. Kawal Gill
(Course Coordinator)
Ph.D. (International Business, Delhi School of Economics)
• Appointed as a ‘Research Fellow’ in Commerce by Institute of Life Long
Learning, University of Delhi during 2010-2011 to develop e-content for
undergraduate students of commerce.
• A Paper-Coordinator in Marketing, developing e-content for Post-
Graduate courses under e-PG Pathshala, a coruscating ‘National Mission on
Education’ project of the Ministry of Human Resource Development’
• She’s a Principal-Investigator in Delhi University funded Innovation
Project on Empowering Differently-abled through e-learning at higher
education levels, awarded by University of Delhi
• Also organized one biannual convention and one international conference
on servicing sector during her tenure as the convener of the seminar
committee from 2014-2016
Dr. D.D. Chatturvedi
(Co-coordinator)
M.A. Business Economics, PhD. (Financial Services)
• Associate Professor, Department of Economics, Sri Guru Gobind
Singh College of Commerce.
• Over 25 Years of teaching and research experience. Specialises in
Micro Economics, Business Economics & Managerial Economics.
• 12 Published Papers and 60 books on Micro & Macro-Economics,
Managerial Economics & Business Economics.
• Life Member, Indian Commerce Association
Faculty Members
Faculty Members
Mr. Jasvinder Singh
M.Com. (Delhi)
Mr. Anshumali Saxena
MBA, Marketing & Finance (University of Lucknow)
• Associate Professor,
Department of
Commerce, Sri Guru
Gobind Singh College
of Commerce.
• Over 25 Years of
teaching and research
experience.
Specialises in Finance
& International
Business.
• Consultant & Corporate
Trainer, Sri Guru
Gobind Singh College
of Commerce.
• 20 years of fusion
marketing (Global)
experience. An
industry-maestro in the
field of Marketing
Strategy.
• Member, DU
Innovation Cell.
• LUMINA Foundation
(US), bridging
employability skills in
graduating MBAs.
• Core-Advisory Team,
ISEED, New Delhi.
Faculty Members
Prof. Ankit Rajpal
M.Sc. Computer Science
Dr. Shelly Verma
M.A. Eco, PhD.
• Assistant Professor,
Computer Science,
Deen Dayal Upadhyaya
College
• Over 7 Years of teaching
experience. Specialises
in Computer Science.
• Associate Professor,
Department of
Economics, Sri Guru
Gobind Singh College of
Commerce.
• Over 20 Years of
teaching and research
experience. Specialises
in Micro Economics,
Macro Economics &
Indian Economics.
• 4 renowned books,
‘Managerial Economics’,
‘Leadership in a
Dynamic Information-
Age’, ‘Bubbles &
Conundrums in US
Economy’.
Faculty Members
Mr. V.P. Gupta
M.A. Economics (Delhi University), SEP (IIFT)
Mr. Rajiv Ratan Bhatia
B.Tech (DCE), MBA (FMS), PGDCA (NITIE)
• Over 30 years of Industry
Experience (Marketing
Manager Domestic &
International Business)
• Over 25 years of teaching
and research experience.
Specialises in international
Trade Operations.
• Visiting Faculty at various
institutions which include
CMD, ICFAI University,
BVP, Amity University &
Delhi University.
• Over 35 years of Industry
Experience (Operations
Management).
• Director, R.N.R
(Education Services)
• Visiting faculty at various
institutions which include
IMI (Delhi), Fore School
of Management,
IMTCDL, Asia Pacific
School of Management
etc.
• Conducts Executive
Training Programs for
companies like TISCO,
Escorts, Minda etc
Faculty Members
Prof. N.K. Chaddha
Ph.D. (Psychology, University of Delhi)
Prof. V.K. Bhanu Murthy
Ph.D. (Economics, Delhi School of Economics)
• Professor & Head,
Department of
Psychology, University of
Delhi.
• Over 35 Years of teaching
and research experience.
Specialises in Research-
Methodology,
Psychometrics, Human
Resource Development,
Applied Gerontology.
• 108 Published Papers and
24 eminent books on
Research Methodology &
Market Research.
• President, APCDA (USA)
• Professor & Head,
Department of
Commerce, Delhi School
of Economics.
• Over 30 Years of
teaching and research
experience.
• More than 30 published
papers in International
journals & Conferences.
• Completed 2 National
and 1 International
Project.
• President, Indian
Association of Positive
Psychology (IAPP)
• Founder Member,
Psychological
Research Forum
The PGDIM Advantage, Our
pedagogy
• We believe in contriving an
environment of
Collaborative Research-
Based Learning coupled
with a Vigorous Student-
Mentor Liaison emanating
interactive elucidating
experiences.
• Peer-Assessment holds
major significance in a
PGDIM classroom, enabling
Effective and Efficient
Learning, also empowering
meta-cognitive skills within
the students.
What Makes Us Special ?
• The course has been strategically
designed to incorporate a plethora
of highly progressive activities
which include methodical Case
Studies, Special Lectures,
Projects, Personality
Development Programmes
(PDPs) , a Port-Visit and an In-
House Magazine, the Youth Beat.
• We have been highly privileged to
host a marvellous pool of eminent
visitors which includes Industry
Leaders, Academicians &
Corporate Trainers etc. The
Special-Guest Lectures are
focused upon enlightening
students on various topics
pertaining to the corporate realm.
PGDIM In-House Projects
2013-2014 2014-2015
• Crude Oil And The Indian Economy • The effect of Brand Equity on Consumer Buying
Behaviour
• Automobiles Industry in India • Microfinance overview in Punjab National Bank
• Marshall Lerner Condition and J-Curve • Brand Positioning
• Free Trade Better Than Restricted Trade • E-commerce growth and consumer behaviour in
India
• Impact of globalisation on Rural Development • Green Marketing - The New Era of Marketing
• Green Marketing • Advertising Ethics
• Impact of Celebrity Endorsement on Consumer
Buying Behaviour
•Surrogate Marketing in Liquor Industry: Does it
impact consumption?
• Performance and Evaluation of Mutual Funds in
India
• Comparative analysis on product promotion
strategy of Pepsi Co. and Coca-Cola
• Global Outsourcing •Social Media Marketing
PGDIM Special Lectures
• Every year PGDIM hosts several special-guest lectures to familiarise and
elucidate students with critical insights. Batch 2014-2015 witnessed 10 such
lectures, while the concurrent batch has already organised over 7 such
disquisitions.
(2015-2016)
 Mr. Hemant Swaroop from Embassy of the Republic of Korea on
“Geopolitics and global market expansion”
• Mr. .Gurpreet S. Jodhka Account Director, EMC, Australia on “sales
strategies”.
• Mr. K.C. Jacob, President and Managing Consultant Horton International
on “Need for aligning Global sales with Marketing and branding to boost
business ROI and sustain success – momentum long term”
• Mr. Amit Chauhan, Chief Technoloogy Officer and Mr. Amit Mohapatra,
Chief Financial Officer from Black Box Consultant on “Intellectual
Property Rights “
• Mr. Satinder Singh, Chief Operating Officer, GCS Management Solutions
India Pvt. Ltd On “Intellectual Property Rights (IPR) Brand Protection”.
• A.K. Singh (DSE) on “Spiritually SMART-Executives”
• Prof. Avinash Singh on “Six sigma and Sales”.
Year-Wise Results
2012 2013 2014 2015
First Divisioners 27 38 28 32
Second Divisoners 4 13 5 7
ER/Failed/Un-Appeared 6 3 3 10
0
5
10
15
20
25
30
35
40
AxisTitle
Chart Title
Alumni Network
• An Alumni-Meet is organised
annually to help students in
overcoming any uncertainties,
distinguished alumni from
different sectors are invited to
give a talk pertaining to their
respective sectors. This also
helps expediting Internship
Opportunities.
Ankit Handa
[PGDIM 2008-2009]
Senior Manager Financial
Planning Analysis at SBI
Card
Previous – Bharti Airtel
Sushant Monga
[PGDIM 2005-2006]
Deputy General Manager-
Sales at JC World
Hospitality Pvt. Ltd
Previous – Indiabulls Ltd
Anjali Saxena
[PGDIM 2008-2009]
Deputy Brand Manager at
MY FM, DB Group
Previous – Contract
Advertising
Anu Pamneja
[PGDIM 2009-2010]
Associate, Risk &
Quantitative Analytics at
BlackRock India
Previous – HDFC Bank
Tarun Bansal
[PGDIM 2004-2005]
Legal Consultant, The
Chamber of Law
Previous – Deloitte
Tanmay Nagpal
[PGDIM 2010-2011]
Senior Manager,
Transfer-Pricing at GE
Capital
Internships & Placements
• 4-6 Weeks of compulsory Internship.
• 100 % PGDIM Students are placed for
Internship training with companies
like Capital IQ, FICCI, American
Express, UnitedLex. Ernst & Young,
KPMG, Royal Bank of Scotland, The
Political & Business Daily etc.
• Placement Cell of the college facilitates
on campus recruitment. Our Students
are placed at Royal British Bank, SAIL,
Food Corporation of India, Grail
Research, ENY, Cvent India, HDFC
Bank, India Bulls, Capital IQ etc.
SWOC Analysis
Strengths Weakness Opportunities Challenges
•The brand ‘Delhi
University’ &
‘SGGSCC’.
•Industry-Course
Interference.
•Post-Graduate
Programme
•Corporate Placement
•Enriched Learning
•Infrastructure &
Facilities
•Personal Counselling
• Self-Financing Course
•Absence of Permanent
Faculty & Non-
Teaching Staff.
•Lack of Degree
•Growth in the
Industry/Economy.
•Expansion of the
course.
•Public-Relations as
the key-thrust.
•Public-Private
Partnership
•Strengthening the
skills
•Information
exploration
•Provision of a Degree
•Global-Dynamics
•Better Placements
•Research &
Application-
Orientation.
PGDIM NAAC

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PGDIM NAAC

  • 1. PGDIM Post Graduate Diploma in International Marketing TEAM PGDIM
  • 2. About PGDIM • Department: Post Graduate Diploma in International Marketing • Year of Establishment: 2004-2005 • Course Offered: Post Graduate Diploma in International Marketing (Affiliated to Delhi School of Economics, Delhi University) • Nature of Course: Post-Graduate • Annual/semester/Choice Based Credit System : Semester Mode • Student-Teacher Ratio – 8:1 Interdisciplinary Subjects Departments Involved Managerial Economics Economics Computer Applications in Business Computer Science Marketing Research Psychology Economic Environment Economics
  • 3. The Syllabus Semester-I Semester- II Managerial Economics Economic Environment & Policy International Business Finance International Logistics Computer Applications in Business International Trade Operations International Business Environment Marketing Research International Marketing Project Report The examination for each paper is conducted for 100 marks out of which 70 marks are composed of Written Examination, while 30 marks are reserved for Internal Assessment which is judged on the basis of Mid-Term Examination, Presentations, Class and Seminar Participations, Case-Discussions.
  • 4. Admission Procedure • Bachelors in any discipline from any recognised university with at least 50% aggregate marks. Eligibility • An objective type written test with equal weightage on (a) Economics and Business Awareness, (b) General English and (c) Quantitative Ability and Logical Reasoning. Entrance Test • 120 candidates would be shortlisted for comprehensive Group Discussion & Personal Interview for the final selection. Group-Discussion & Personal Interview The college invites student- applications through the leading newspapers, the college and Delhi University websites.
  • 5. Faculty Members Dr. Kawal Gill (Course Coordinator) Ph.D. (International Business, Delhi School of Economics) • Associate Professor, Department of Commerce, Sri Guru Gobind Singh College of Commerce. • Over 25 Years of teaching and research experience. Specialises in International Business, Management Accounting, Cost Accounting, Marketing & Business Organization. • 8 Published Papers in National & International Journals. Participation in 8 International Conferences. Written 4 book chapters and authored one book, ‘ Understanding & Measuring Tourism Impacts’. • Completed UGC-funded Major Research Project on “Socio-Cultural Impacts of Tourism, case study on Jaipur, Rajasthan” (From 2011-2013)
  • 6. Faculty Members Dr. Kawal Gill (Course Coordinator) Ph.D. (International Business, Delhi School of Economics) • Appointed as a ‘Research Fellow’ in Commerce by Institute of Life Long Learning, University of Delhi during 2010-2011 to develop e-content for undergraduate students of commerce. • A Paper-Coordinator in Marketing, developing e-content for Post- Graduate courses under e-PG Pathshala, a coruscating ‘National Mission on Education’ project of the Ministry of Human Resource Development’ • She’s a Principal-Investigator in Delhi University funded Innovation Project on Empowering Differently-abled through e-learning at higher education levels, awarded by University of Delhi • Also organized one biannual convention and one international conference on servicing sector during her tenure as the convener of the seminar committee from 2014-2016
  • 7. Dr. D.D. Chatturvedi (Co-coordinator) M.A. Business Economics, PhD. (Financial Services) • Associate Professor, Department of Economics, Sri Guru Gobind Singh College of Commerce. • Over 25 Years of teaching and research experience. Specialises in Micro Economics, Business Economics & Managerial Economics. • 12 Published Papers and 60 books on Micro & Macro-Economics, Managerial Economics & Business Economics. • Life Member, Indian Commerce Association Faculty Members
  • 8. Faculty Members Mr. Jasvinder Singh M.Com. (Delhi) Mr. Anshumali Saxena MBA, Marketing & Finance (University of Lucknow) • Associate Professor, Department of Commerce, Sri Guru Gobind Singh College of Commerce. • Over 25 Years of teaching and research experience. Specialises in Finance & International Business. • Consultant & Corporate Trainer, Sri Guru Gobind Singh College of Commerce. • 20 years of fusion marketing (Global) experience. An industry-maestro in the field of Marketing Strategy. • Member, DU Innovation Cell. • LUMINA Foundation (US), bridging employability skills in graduating MBAs. • Core-Advisory Team, ISEED, New Delhi.
  • 9. Faculty Members Prof. Ankit Rajpal M.Sc. Computer Science Dr. Shelly Verma M.A. Eco, PhD. • Assistant Professor, Computer Science, Deen Dayal Upadhyaya College • Over 7 Years of teaching experience. Specialises in Computer Science. • Associate Professor, Department of Economics, Sri Guru Gobind Singh College of Commerce. • Over 20 Years of teaching and research experience. Specialises in Micro Economics, Macro Economics & Indian Economics. • 4 renowned books, ‘Managerial Economics’, ‘Leadership in a Dynamic Information- Age’, ‘Bubbles & Conundrums in US Economy’.
  • 10. Faculty Members Mr. V.P. Gupta M.A. Economics (Delhi University), SEP (IIFT) Mr. Rajiv Ratan Bhatia B.Tech (DCE), MBA (FMS), PGDCA (NITIE) • Over 30 years of Industry Experience (Marketing Manager Domestic & International Business) • Over 25 years of teaching and research experience. Specialises in international Trade Operations. • Visiting Faculty at various institutions which include CMD, ICFAI University, BVP, Amity University & Delhi University. • Over 35 years of Industry Experience (Operations Management). • Director, R.N.R (Education Services) • Visiting faculty at various institutions which include IMI (Delhi), Fore School of Management, IMTCDL, Asia Pacific School of Management etc. • Conducts Executive Training Programs for companies like TISCO, Escorts, Minda etc
  • 11. Faculty Members Prof. N.K. Chaddha Ph.D. (Psychology, University of Delhi) Prof. V.K. Bhanu Murthy Ph.D. (Economics, Delhi School of Economics) • Professor & Head, Department of Psychology, University of Delhi. • Over 35 Years of teaching and research experience. Specialises in Research- Methodology, Psychometrics, Human Resource Development, Applied Gerontology. • 108 Published Papers and 24 eminent books on Research Methodology & Market Research. • President, APCDA (USA) • Professor & Head, Department of Commerce, Delhi School of Economics. • Over 30 Years of teaching and research experience. • More than 30 published papers in International journals & Conferences. • Completed 2 National and 1 International Project. • President, Indian Association of Positive Psychology (IAPP) • Founder Member, Psychological Research Forum
  • 12. The PGDIM Advantage, Our pedagogy • We believe in contriving an environment of Collaborative Research- Based Learning coupled with a Vigorous Student- Mentor Liaison emanating interactive elucidating experiences. • Peer-Assessment holds major significance in a PGDIM classroom, enabling Effective and Efficient Learning, also empowering meta-cognitive skills within the students.
  • 13. What Makes Us Special ? • The course has been strategically designed to incorporate a plethora of highly progressive activities which include methodical Case Studies, Special Lectures, Projects, Personality Development Programmes (PDPs) , a Port-Visit and an In- House Magazine, the Youth Beat. • We have been highly privileged to host a marvellous pool of eminent visitors which includes Industry Leaders, Academicians & Corporate Trainers etc. The Special-Guest Lectures are focused upon enlightening students on various topics pertaining to the corporate realm.
  • 14. PGDIM In-House Projects 2013-2014 2014-2015 • Crude Oil And The Indian Economy • The effect of Brand Equity on Consumer Buying Behaviour • Automobiles Industry in India • Microfinance overview in Punjab National Bank • Marshall Lerner Condition and J-Curve • Brand Positioning • Free Trade Better Than Restricted Trade • E-commerce growth and consumer behaviour in India • Impact of globalisation on Rural Development • Green Marketing - The New Era of Marketing • Green Marketing • Advertising Ethics • Impact of Celebrity Endorsement on Consumer Buying Behaviour •Surrogate Marketing in Liquor Industry: Does it impact consumption? • Performance and Evaluation of Mutual Funds in India • Comparative analysis on product promotion strategy of Pepsi Co. and Coca-Cola • Global Outsourcing •Social Media Marketing
  • 15. PGDIM Special Lectures • Every year PGDIM hosts several special-guest lectures to familiarise and elucidate students with critical insights. Batch 2014-2015 witnessed 10 such lectures, while the concurrent batch has already organised over 7 such disquisitions. (2015-2016)  Mr. Hemant Swaroop from Embassy of the Republic of Korea on “Geopolitics and global market expansion” • Mr. .Gurpreet S. Jodhka Account Director, EMC, Australia on “sales strategies”. • Mr. K.C. Jacob, President and Managing Consultant Horton International on “Need for aligning Global sales with Marketing and branding to boost business ROI and sustain success – momentum long term” • Mr. Amit Chauhan, Chief Technoloogy Officer and Mr. Amit Mohapatra, Chief Financial Officer from Black Box Consultant on “Intellectual Property Rights “ • Mr. Satinder Singh, Chief Operating Officer, GCS Management Solutions India Pvt. Ltd On “Intellectual Property Rights (IPR) Brand Protection”. • A.K. Singh (DSE) on “Spiritually SMART-Executives” • Prof. Avinash Singh on “Six sigma and Sales”.
  • 16. Year-Wise Results 2012 2013 2014 2015 First Divisioners 27 38 28 32 Second Divisoners 4 13 5 7 ER/Failed/Un-Appeared 6 3 3 10 0 5 10 15 20 25 30 35 40 AxisTitle Chart Title
  • 17. Alumni Network • An Alumni-Meet is organised annually to help students in overcoming any uncertainties, distinguished alumni from different sectors are invited to give a talk pertaining to their respective sectors. This also helps expediting Internship Opportunities.
  • 18. Ankit Handa [PGDIM 2008-2009] Senior Manager Financial Planning Analysis at SBI Card Previous – Bharti Airtel Sushant Monga [PGDIM 2005-2006] Deputy General Manager- Sales at JC World Hospitality Pvt. Ltd Previous – Indiabulls Ltd Anjali Saxena [PGDIM 2008-2009] Deputy Brand Manager at MY FM, DB Group Previous – Contract Advertising Anu Pamneja [PGDIM 2009-2010] Associate, Risk & Quantitative Analytics at BlackRock India Previous – HDFC Bank Tarun Bansal [PGDIM 2004-2005] Legal Consultant, The Chamber of Law Previous – Deloitte Tanmay Nagpal [PGDIM 2010-2011] Senior Manager, Transfer-Pricing at GE Capital
  • 19. Internships & Placements • 4-6 Weeks of compulsory Internship. • 100 % PGDIM Students are placed for Internship training with companies like Capital IQ, FICCI, American Express, UnitedLex. Ernst & Young, KPMG, Royal Bank of Scotland, The Political & Business Daily etc. • Placement Cell of the college facilitates on campus recruitment. Our Students are placed at Royal British Bank, SAIL, Food Corporation of India, Grail Research, ENY, Cvent India, HDFC Bank, India Bulls, Capital IQ etc.
  • 20. SWOC Analysis Strengths Weakness Opportunities Challenges •The brand ‘Delhi University’ & ‘SGGSCC’. •Industry-Course Interference. •Post-Graduate Programme •Corporate Placement •Enriched Learning •Infrastructure & Facilities •Personal Counselling • Self-Financing Course •Absence of Permanent Faculty & Non- Teaching Staff. •Lack of Degree •Growth in the Industry/Economy. •Expansion of the course. •Public-Relations as the key-thrust. •Public-Private Partnership •Strengthening the skills •Information exploration •Provision of a Degree •Global-Dynamics •Better Placements •Research & Application- Orientation.