General Business Environment

1. Master in Management
Faculty of Economics and Business
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Accredited by: Member of:

2. Basic Design Curriculum Framework
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Being Knowing Doing
• Assessment
• Self-awareness
• Leadership autobiography
• Personal mission
• Case Methods
• Student Centered Learning
• LEAP
• Immersion
• Internships
• Field projects
• Thesis
MISION
Enriched by our vibrant
international network but rooted
in local wisdom, we develop
strategic business leaders with
integrity, creativity, and
knowledge needed to serve
society
VISION
To be the leading graduate
business school in Indonesia in
advancing knowledge of business
and promoting sustainable and
ethical business practices by
rising to the international
challenges
LEARNING GOALS
Professional Communication
Application of Management
Knowledge
Ethical and Creative Decision Making
Be a Transformational Leader

3. Curriculum Redesign
Mission + Vision + Learning Goals
Being + Knowing + Doing
5C
3rd SEMESTER
CONTRIBUTION
2nd SEMESTER
CONCENTRATION
+
COMPREHENSION
1st SEMESTER
CHARACTER +
COMPETENCE
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4. Curriculum
1st SEMESTER
Total: 18 SKS
CHARACTER
§ BE 3 SKS
§ LC 3 SKS
COMPETENCE
§ FM 3 SKS
§ MM 3 SKS
§ LOB 3 SKS
§ TOM 3 SKS
2nd SEMESTER
Total: 18 SKS
COMPREHENSION
§ GBE 3 SKS
§ SM 3 SKS
CONCENTRATION
§ RMI 3 SKS
§ Cons#1 3 SKS
§ Cons#2 3 SKS
§ Cons#3 3 SKS
3rd SEMESTER
Total: 8 SKS
TOTAL (SMT 1+2+3):
44 SKS
CONTRIBUTION
§ Immersion 3 SKS
§ Workshop 1 SKS
§ Thesis 3 SKS
§ Publication 1 SKS
5 BLOCKS IN 3 SEMESTERS OF 44 CREDIT UNITS
(COURSES=36 CREDIT UNITS + THESIS=8 CREDIT UNITS)
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5. Global Business Environment
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The Frying Frog

6. Companies and Environment
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7. Course Description
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This course is designed to discuss the description, analysis and synthesis of environmental
factors that affect the performance of business organizations. These factors are
presented in a strategic framework to facilitate responses to the complexity
and dynamism in an organization’s environment.
The interrelationships among environmental factors, industry forces, and business are
highlighted in an effort to provide students with broad perspective and sharp vision to the
future. Students will be trained to:
(1) identify and analyze key environmental factors,
(2) Anticipate trends and directions of those factors,
(3) Understand the complex and continuously changing interrelationships
among them,
(4) Identify business opportunities and threats brought by the environmental change.

8. PERSPEKTIF LEADER (CEO)
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Visioner Perspective of a CEO
Multidisipliner Approach
• Economic
• Demography
• Social-Cultural
• Political
• Technological
• Natural
• Governmental
• Indonesian Business Law
• International Busines Law

9. Learning Objectives
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Upon successful completion of the course, the student should be able to:
1. Describe and explain the basic conceptual themes and ideas of the
interaction of business and its environment.
2. Identify relevant and important environmental factors interacting with
a business organization, analyze the patterns and trends of those
factors and the interactions, and translate those patterns and trends in
terms of opportunities and threats to the organization.
3. Analyze how the environmental factors affects business decisions, and
understand some of the business implications of changes in the
environment.
4. Develop and formulate better business strategy.
5. have broader perspective, to be more visionary and more
environment conscious, and to have better managerial judgment and
wisdom.

10. 10
Learning Method
The learning method implemented by combining lectures,
interactive discussions, case studies and
assignments with current relevant issues to students. Each
lecture session consisted of a discussion of learning materials and
interactive discussion about the real situation of the business
world, as well as discussion of relevant case studies. Due to the
multidisciplinary nature of this course, the students and professors
are expected to have a visionary orientation and broad-
minded and open. Each topic is discussed in a visionary
perspective of a CEO (Chief Executive Officer).

11. 11
Evaluation Method
v Attendance and Participation. Students are expected to have 100% of attendance on a
regular basis, faithfully complete all assignments and readings on the dates assigned, and
actively participate in class activities and discussions. Active class participation is essential
to do well in the class. Class participation grades will be determined on the basis of your
contributions to class discussion (especially case discussion).
v Research Paper. Each student will have to complete a written research report on the
analysis of environmental factors affecting a business organization. You need to select a
particular industry, and then focus your analyses on the impact of each environmental
factors on the industry and the firm. The writing style should strictly follow standards set
by the Gadjah Mada International Journal of Business. Students are seriously warned
plagiarism and other forms of academic dishonesty, and therefore should pay serious
attention to proper referencing. It is a good idea to have a one-page executive summary
at the beginning of the paper. The basis for evaluating the written report will be quality of
content (quality of research and analysis, meaningful content and timely information),
clarity of expression (including well designed tables and charts) and organization (all parts
of the paper should fit together). Thus, the paper should be equipped with one sheet of
executive summary at the beginning. The draft paper presented in 11-14 sessions
according to the setting by the Coordinator Lecturer GBE. During the presentation, the
draft paper obtained the advice and criticism from faculty and students for improvement.
Final papers are collected according to the schedule set by the academic part.

12. 12
EVALUATION COMPONENT
No. COMPONENT PERCENTAGE
1 Participation for 9 Topic @5% 45%
2 Presentation Final Big Paper 15%
3 Assigment Final Paper 40%

13. 13
Course Sessions
The course General Business Environments weighs 3 credit units which is held in 14
sessions of lectures for Regular class and 13 sessions of lectures @180 minutes for
the Executive Class.
Session Topic Reading Materials
1 Course overview Syllabus
2 Economic Environment Modul
3 Indonesian Business Law Modul
4 International Business Law Modul
5 Demographic Environment Modul
6 Socio-Cultural Environment Modul
7 Politics Environment Modul
8 Technological Environment Modul
9 Natural Environment Modul
10 Government Environment Modul
11 Final Paper presentation and discussion
12 Final Paper presentation and discussion
13 Final Paper presentation and discussion
14 Final Paper presentation and discussion

14. 14
The Firm
Demography
Social and Cultural
Economy
International Business Law
Technologies
Natural
Environment
Governmental
Domestic and
International
Political
Indonesia Business Law
Business Key Environments in Indonesia
The requirement today is that managers throughout an organization be
continuously committed to understanding and adapting to environmental
developments that can affect strategies and operations.

15. Analysis of External Environment
Economic, Sociocultural, Technological, Political, etc
Analysis of strategic factors
• Opportunities
• Threats
Governmental
Analysis
Other stakeholder
analysis
Industry
analysis
Market (customer)
analysis
Supplier
Analysis
Competitor
Analysis
Interest group
Analysis
Tasks of Managers:
•Identify a number of
likely trends emerging
in the external
environment
•Assess the probability
of these trends
•Assess the likely
impact of each of
these trends on the
industry and the firm
being examined
Scanning the External Business Environment: Trends and
Implications
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16. Strategic
Vision
Analysis of Environmental Factors:
Trends, events, directions and
ideals
Business:
Opportunities and Threats
Key Success Factors
Analysis of internal resources and
capabilities
Strengths and Weaknesses of the
firm
Distinctive Competence
Creation of Strategy Evaluation and Strategic plans
choice of strategy
Managerial values Social responsibility
Basic Model of Strategy Formulation
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17. Key
determinants
Environmental
Forces
Characteristics
n Economic
n Legal
n Socio-cultural
n Political
n Natural
n Technological
n Governmental
n Demographics
n Hypercompetitive markets
n Blurring of industry
boundaries
n Extreme emphasis on
customer values
n New rules of the game
n Global and competence-
based competition
n New competitive
requirements: strategic
flexibility and continuous
learning
n Changing career dynamics
and employee
expectations
New Competitive
Landscape
Visionary/
Futuristic
View
Driving
Forces
Basic
Strategic
Issues
Impact
Environmental Forces are Driving Dramatic Changes
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18. Structure and Changes in
Economic Conditions
Economic
Development
Regional
Economy
Monetary and Fiscal
Policies
Industry and
Sectoral Policies
Industry
and Trade
Cost Structure
Finance and
Investment
Economic
Welfare
Impact on
Business Opportunities and Threats
1. Economic Environment
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2. Indonesian Business Law Environment
Business
Opprtunities
and Threat
Banking and
Capital
Market
Contract
Law
Consumer
Protection
Business
Competition
Law
Investment
Law
BUSINESS
DECISIONS

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3. International Business Law Environment
Business
Opprtunities
and Threat
International
Contract
International
Property
Right
Foreign
Direct
Investment
BUSINESS
DECISIONS
International
Arbitration
Regionalization
AEC, EU, NAFTA

21. Demographic Profile
Structure and Changes in
Demographic Variables
By
Age
By
Gender
By
Ethnicity
By
Income
By
Occupation
By
Education
By
Region
Cost
structure
Supply and demand for
goods and services
Work Place
Work Force
Impact on
Business Opportunities and Threats
4. Demographic Environment
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22. Basic local values
and traditions
Social and cultural factors
and institutions
Global interactions and
modernization
Social and
cultural changes
Individual and group/collective
beliefs, values, perceptions,
attitudes, opinions, and
lifestyles
Structure and patterns of social
and cultural interactions and
conditions
Workplace and patterns of
work and leisure, career
dynamics and employee
expectations and composition
Business Opportunities and Threats
Impacts on
5. Socio-Cultural Environment
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23. Structure of, and changes in political forces
and activities in Indonesia
Relations among executive,
legislative, and yudicative
bodies
Relations among political
groups
Political systems and
institutions
Roles and Power exercised: Direction and
stability of political factors
Relation between
government and
private enterprise
Legal and regulatory
parameters
National
planning
Roles of
business
Business Opportunities and Threats
Impacts on
6. Political Environment: Domestic
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24. Structure and Shifts in World
Politics and Geopolitics
Political allies based on:
• Ideology
• Economic interest
• Former colony ties
• Stage of industrial
developments
• Geographical location
• Other
Changing relationship between:
• Communist and non communist
countries
• Prosperous and poor countries
(North and South)
• East and West countries
Changing roles of global
businesses and other world
economic institutions
Indonesian
politics
Indonesian
economy
Business opportunities and
threats
Impact on
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7. Political Environment: International

25. Technological Revolution:
Trends, Advancement and
Development
Areas
• Information and communication
• Processing
• Biotechnology
• Medicine
• Robotics
• Metal
• Other
Characteristics
• Increasing rate of technological change and
diffusion
• Increasing knowledge intensity (knowledge-
based business)
• E-business
• Emergence of positive feedback industries
• Increased mastery of energy, its
conservation, and more efficient use
Strategic
issues
Product
Developments
and innovation
Process
improvement
Manufacturing
facilities
automation
Improvements in
marketing
techniques
New market
development
Changes in the
nature of
competition
Business opportunities and threats
Impacts on
(as examples)
8. Technological Environment
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26. Business The Ecology
Pollution:
• Air
• Water
• Land
• Cross-media
Increasing
cost of pollution
control
Regulatory
demands
Public demands
for environmental
protection
Customer demand
for clean processes
and products
Competitive
requirement
International
trade
agreement
New
technologies
for pollution
prevention
Environmental
Management
System
The greening
of management
Business opportunities
and threats
Reciprocal relationship
9. Natural Environment
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27. Structure and
Behavior of Government
• Laws
• Regulations and Deregulations
• Pressures
• Leadership
• Roles
• Political agenda
• Regional autonomy
• Relations between central and local
government
• Privatization of state-owned
enterprises
• The nature and scope of
government relations with
business
• Rules of the game
Business opportunities and
threats
Current
Issues
Impacts on
10. Governmental Environment
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28. Other Materials
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https://www.youtube.com/watch?v=QxvOOGy0CLE
https://www.youtube.com/watch?v=ABrjdyavqkI
https://www.youtube.com/watch?v=ygzEYafNp8Q

29. Thank You
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