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  1. 1. N ex G en G olfer A “Grass Roots” Strategy to Really Grow the Game
  2. 2. N ex G en G olfer The Hard Facts <ul><li>Number of Rounds and Golfers Continues to Decline </li></ul><ul><li>2007 ( 29.5 million golfers) vs. 2008 (28.6 million golfers) ….. a 3% Loss! </li></ul><ul><li>Over the last two years, and for the first time in US history, more courses closed than opened </li></ul><ul><li>Even with the increase in course closings, most US golf markets are still oversupplied with golf by at least 50% </li></ul><ul><li>The industry has historically struggled to retain golfers once they enter the game and to attract new players to take up the game </li></ul><ul><li>Across the country, golf has become a “pay to play” school sport, eliminating the opportunity (or desire) to participate for many students </li></ul><ul><li>Total rounds played declined by 1.8% , many of those rounds from the “core golfer” segment </li></ul>
  3. 3. N ex G en G olfer MISSION STATEMENT The mission of NexGen is to provide financial assistance to interscholastic golf programs, increase the number of juniors playing golf, and to increase the opportunities for junior golfers to improve their game. Growing the Game of Golf, Developing the Next Generation of Golfers
  4. 4. N ex G en is a scholastic fundraising program focused upon <ul><li>Raising funds for interscholastic golf programs </li></ul><ul><li>Providing programs and resources for golf coaches to enhance their mentoring skills </li></ul><ul><li>Introducing juniors to the game of golf, while providing opportunities to improve their playing skills </li></ul><ul><li>Providing golf courses an opportunity to promote their junior golf initiatives and help grow future customers </li></ul>N ex G en G olfer
  5. 5. N ex G en works cooperatively with local schools, golf courses, booster clubs, merchants, and associations to raise monies for high school golf teams, golf coach certification, and in-school golf Phys-Ed programs. N ex G en G olfer
  6. 6. N ex G en G olfer WHY IS THIS MARKET SO SPECIAL? In the US, there are over 26 million children attending either private or public schools, grades 5-12 If we can attract a mere 10% of those students to golf each year, imagine the impact on the game for the future And THAT market isn’t shrinking! “ Golf, like the measles, should be caught young, for, if postponed to riper years, the results may be serious” – P.G. Wodehouse
  7. 7. N ex G en G olfer A MEANS FOR GROWTH <ul><li>Utilize the greatest resource we have to raise the funding needed for growth….. GOLF ITSELF </li></ul><ul><li>Introduce the game as a “life sport” where and when it makes the most sense…….. to kids, as part of the PE curriculum, during their middle and high school years </li></ul><ul><li>Improve the mentoring skills of those non PGA individuals who have the biggest direct impact on young golfers……… the high school golf coach. </li></ul><ul><li>Provide the funding necessary to support and enhance high school golf team programs </li></ul>
  8. 8. N ex G en G olfer NexGen Boosters Club Card The Primary Fundraising Vehicle is the NexGen Boosters Club Card
  9. 9. N ex G en G olfer NexGen Boosters Club Card The Primary Fundraising Vehicle is the NexGen Boosters Club Card
  10. 10. N ex G en G olfer Finally, a GOOD reason to offer an incentive to golfers Unlike all the coupon books, discount cards, e-specials, tee time companies, and golf passes, the Nex Gen Boosters Card will: <ul><li>Directly fund a long-term industry growth initiative </li></ul><ul><li>Provide the funding needed to make high school golf self sufficient and attract new kids to join </li></ul><ul><li>Introduce the game to children in a structured program, providing their school the equipment and educational curriculum needed to keep kids interested and participating </li></ul>
  11. 11. N ex G en G olfer Booster Club Card Offer and Details Participating courses will offer (4) Plays Per Card Rules & Restrictions Play excludes holidays, tournaments, outings, league play, and any other discounted rates or specials Valid for 18 hole play only and member must purchase one green fee at regular rate in effect to redeem complimentary green fee Valid for (1) play per Booster Club member per day Motorized cart rental is required for each player Member must call in advance and make tee time Play is valid Monday thru Friday at anytime and on Weekends after 1pm Buy One Green Fee at Regular Rate, Receive One Complimentary Green Fee
  12. 12. N ex G en G olfer How and Where are the Booster Cards Sold? Internet (NexGen Website) Booster Clubs Associations Golf Courses Merchant Partners High School Golf Teams Golf Shows Business Partners
  13. 13. N ex G en G olfer High School Golf Teams directly benefit from each Booster Card they sell. The Golf Team will retain 40% from the sale of each card to fund travel, meals, equipment, uniforms, and the coach’s expenses. The average school is projected to raise $3,000 annually in card sales Who Benefits? High School Golf Teams
  14. 14. N ex G en G olfer Who Benefits? The golf courses benefit directly by retaining 20% from each card they sell to offset their cost and help fund their own junior programs Indirectly , they benefit from increased incremental play and the additional 20% that will go to a school of their choice Golf Courses
  15. 15. N ex G en G olfer Who Benefits? The High School Golf Coach Through NexGen’s partnership with The Spirit of Golf Foundation, proceeds from each card sale will go to pay for the Spirit of Golf Certification program. Developed by well known and respected Golf Professional, Bill Madonna, SGF certification is a one of a kind program. Certified by the National Federation of High Schools, and endorsed by the PGA, the program teaches the golf coach the player developmental skills needed to make them a much better coach and mentor to high school golfers.
  16. 16. N ex G en G olfer Who Benefits? JUNIORS Again, through NexGen’s partnership with The Spirit of Golf Foundation, proceeds from card sales will go to provide local schools with the SGF comprehensive “In-School” golf physical education program. The SGF “In-School” program will provide educators with a curriculum consisting of 15 lesson plans, each offering not only “fun” content, but stretching and instructional videos as well. As a bonus, educators will have the assistance of a local PGA professional to work with the class.
  17. 17. “ Tools for the Schools” N ex G en G olfer Pictured here with golf great, Vijay Singh, The Golf Mat, The Golf Radar, and a Hitting Net (much larger than the one shown here), are the cornerstone pieces of equipment the schools will purchase, with NexGen funding, to implement the SGF PE program. These tools will provide digital feedback for “digital age” students
  18. 18. N ex G en G olfer NexGen Boosters Program A Win For Junior Golf A Win For Golf Courses A Win For The Future of Golf A Win For Golfers A Win For Schools and the Community
  19. 19. N ex G en G olfer We Invite You to Join Us on Our Journey to “Grow” the Next Generation of Golfers Contact Information Main Office: (937) 768-4653 Cincinnati/Kentucky: (859) 240-6211 Indianapolis: (317) 903-6907 Columbus: (614) 905-0713 E-Mail: [email_address] Web: NexGen Executive Offices 721 North Galloway Street Xenia, Ohio 45385