1. The Knock Down
Event of the New Year
for the Media, Marketing
and Advertising Industry
Your Contributions Enable Us to Spread
Critical Breast Cancer Information
to People Around the World.

2. Over 100 Companies have participated

10. 2013 Bowling Sponsorships
Platinum $45,000
Red Capet $30,000
Agency Immersion Event $30,000
Music/Entertainment $25,000
Video/Photography $25,000
Agency Bonding Event $20,000
Auction $15,000
Scorecard $15,000
Trophy Awards $12,500
Strike Expert $12,500
Demo Table $10,000
Health/Fitness Raffle $7,500
Road Warrior Raffle $7,500

11. 2013 Bowling Sponsorship Opportunities
Platinum $45,000
The Platinum Sponsor will have the superior visibility during the event with signage
and company logo’s associated with the delivery and service of food and drinks
throughout the event, including logo’s on napkins, coasters, and servers t-shirts.
Sponsorship Includes:
 Customized bowling shirts embroidered with company logo
 Visibility and participation in pre- and post-event PR
 Company logo on program, press releases
 Participate in social media activity
 Recognition of Sponsor on the Breastcancer.org website (sponsor section)
 Banner ads (500,000 impressions) and logo on Breastcancer.org website
(selected sections)
 2 Bowling teams (2 lanes w/16 bowlers), 1 billiards table (4 participants) + 4
Additional guests
 Gift bag inserts
Note: This level provides for a total of 24 participants/guests at the event.

12. 2013 Bowling Sponsorship Opportunities
Red Carpet $30,000
Name and logo surrounding the entrance to the event, registration desk, name tags, coat
check, and signage at the exit table with gift bag distribution. Sponsor receives
immediate visibility to all who attend, as they are greeted and registered, as well as
visibility as the participants leave.
Sponsorship Includes:
 Visibility and participation in event public relations.
 Company logos on program, press releases, and social media activities.
 Sponsorship includes 1 Bowling team (1 lane w/8 bowlers),
1 Pool Table with 4 participants + 4 Additional participants/guests.
Note: This level provides for a total of 16 participants/guests at the event.
 Materials in event gift bag.
Note: This level provides for a total of 24 participants/guests at the event.

13. 2013 Bowling Sponsorship Opportunities
Music & Entertainment $25,000
Name and logo surrounding all the music and entertainment activities, including live
DJ, and roaming entertainment. Sponsor will be able to raffle a device pre-loaded with
music or gift card to iTunes. Excellent sponsorship for a company in the
music/entertainment business as it deepens the connection between the event
activities and the company’s products/services.
Sponsorship includes 1 Bowling team (lane w/8 bowlers) plus 4 guests, for a total of
12 participants/guests at the event.
Videography/Photography $25,000
Name and logo surrounding all video and photography activities, including live
streaming of the event, photo booths, and rooming photographers. . Great sponsorship
for a company who participates in the online video and photo/image creation/sharing
business because it deepens the connection between the event activities and the
company’s products/services.
Sponsorship includes 1 Bowling team (lane w/8 bowlers) plus 4 guests, for a total of
12 participants/guests at the event.

14. 2013 Bowling Sponsorship Opportunities
Auction $15,000
Name and logo surrounding the silent and live auctions. Several auction tables containing items for
preview and bidding. Sponsor receives high attendee visibility because attendees will be
encouraged to review and bid on auction items throughout the night. Sponsor will announce the live
auction winners. Excellent sponsorship for a company in the media auction (ad network, exchange,
SSP, DSP business) as it deepens the connection between the event activities and the company’s
products/services. Sponsorship includes 1 Bowling team (lane w/8 bowlers) for a total of 8
participants at the event.
Trophy $12,500
Name and logo surrounding the bowling trophy table and presentation of trophies at the event
conclusion. Sponsor receives visibility during a fun event wrap-up. Sponsor will announce the
winners. Sponsorship includes 1 Bowling team (lane w/8 bowlers) for a total of 8 participants at the
event.
Demo/Presentation Tables (4 available) $10,000
Name and logo surrounding the bowling trophy table and presentation of trophies at the event
conclusion. Sponsor receives visibility during a fun event wrap-up. Sponsor will announce the
winners. Sponsorship includes 1 Bowling team (lane w/8 bowlers) for a total of 8 participants at the
event

15. 2013 Bowling Sponsorship Opportunities
Road Warrior $7,500
Name and logo surrounding activities soliciting event attendees raffle participation.
Sponsor will announce the winners. Raffle winner will receive several items such as
iPad, headphones, carrying case, etc. (Total value of items TBD). Sponsor receives
high visibility because their staff circulates the event with raffle buckets connecting
with all attendees. Sponsorship includes 3 guests at the event.
Fitness/Health Raffle $7,500
Name and logo surrounding the bowling trophy table and presentation of trophies at
the event conclusion. Sponsor receives visibility during a fun event wrap-up.
Sponsor will announce the winners. Sponsorship includes 1 Bowling team (lane w/8
bowlers) for a total of 8 participants at the event.

16. 2013 Bowling Lane + Agency Participation Sponsorship
Agency Bonding Event $20,000 ea.
This first of its kind special program that helps connect senior media professionals from
the agency and publishers/content producers organizations. The agencies
participating (see the list of participating agencies) have agreed to make 5-6 of their
senior media and account executives available to meet with the publisher/content
producer teams. This meeting can be hosted as a breakfast or lunch meeting, at an
agreed upon venue (either at the agency’s or publisher’s location). The meeting is
intended to foster an open dialogue between the agency and sponsor with the goal of
the discussions to clarify how to optimize a publisher’s/content producer’s relationship
and work with the agency. These are not account specific meetings.
 1 Bowling Lane with 8 Participants
 Custom Bowling Shirt
NOTE: There is no actual or implied commitment from or on behalf of the agency to
purchase advertising from or as a result of the sponsorship.

17. 2013 Bowling Lane + Agency Participation Sponsorship
Agency Immersion Event $30,000 ea.
This first of its kind special half-day program at the agency will expose the sponsor’s
team to the entire account team. The day’s content and format will be designed and
prepared by the agency with the intent to reveal the specifics for a specific client (see
list of participating agencies and client teams involved). The immersion day will
include presentations and updated account status as well as a review of media,
creative and other disciplines that support the client’s strategic advertising goals. This
meeting can be hosted at the agency’s location and is envisioned as a strategic “listen
and learn” day to better understand the needs of the client. These are account specific
meetings.
 2 Bowling Lanes with 16 Participants
 Custom Bowling Shirt
 10’ Display Table
NOTE: There is no actual or implied commitment from or on behalf of the agency to purchase
advertising from or as a result of the sponsorship.

18. 2013 Bowling Lane Sponsorship Opportunities
Bowling and Billiards Teams
(37 Bowling Lanes and 16 Billiards Tables Available)
 VIP Bowling Teams (8 available) $10,000 ea.
 Double-Up VIP Lane $20,000 ea.
Bowl entire evening, both rounds of bowling
 Bowling Teams $6,000 ea.
 Double-Up Lanes $13,500 ea.
Bowl entire evening, both rounds of bowling
 Billiards Tables $4,000 ea.

19. 2013 Bowling Lane Sponsorship Opportunities
Aficionado Sponsorship $2,500
Company name is listed as a sponsor, includes 4 guests.
Supporting Sponsorship $2,000
Company name is listed as a sponsor, includes 3 guests.
Advocate Sponsorship $1,500
Company name is listed as a sponsor, includes 2 guests.
Enthusiast $ 250
1 guest attends.

20. Media Exposure for October 2012
n Better Homes and Gardens
n Cosmopolitan
n Family Circle
n Fitness
n Forbes
n Parents
n Redbook
n Ser Padres
n SHAPE

21. Program Funding Support
Breastcancer.org is a 501(C3) nonprofit organization supported by individuals,
foundations and corporations and has been identified as a Four-Star Charity
By Charity Navigator.
“We are proud to announce Breastcancer.org has earned
Our Second consecutive 4-star rating. Receiving four out of
Possible four stars indicates That your organization adheres
to good governance and other best practices that minimize
the chance of unethical activities and consistently executes
its mission in a fiscally responsible way. Only 17% of the
charities we rate have Received at least 2 consecutive
4-star evaluations, indicating that Breastcancer.org
Outperforms most other charities in America. This
Exceptional” designation from Charity Navigator
Differentiates Breastcancer.org from its peers and
demonstrates to the public it is worthy of their trust.”
Ken Berger, President & Chief Executive Officer,
Charity Navigator August 1, 2012
21

22. Benefits of new site upgrades
Enhanced translation capabilities
 Toggle directly between Spanish and English
pages
Created a tag cloud approach
 Allowing users to pick point of interest quickly
New page design
 More visible and usable navigation
Newly expanded, site-wide user access to personalization engine
 Previously only available in the community section

23. 2013 Bowling Sponsorship Committee Contacts
Reserve Your Sponsorship or Have Questions?
n Leslie Laredo, Committee Chair, leslie@laredogroup.com
n Johanna Shalhoub Morvan, jshalhoub@gmail.com
n Adrienne Skinner, eMarketer, adrienne.skinner@gmail.com