P&G is a multinational consumer goods company founded in 1837 that sells products in 180 countries. It operates in 80 countries and has two global business units, with sales split between home care (30%), beauty (24%), health care (14%), baby care (18%), grooming (10%), and snacks and pet care (4%). P&G's objectives are to focus on reaching all parts of the world, special focus on acquisitions and target markets, and relying on innovation as the key to providing people a standard living style. The company strategies include expanding market share by 10% annually, maximizing brand awareness, meeting standards, and raising the company stock price.

2. What is

3. Multinational
consumer goods
company.
‘Tide’y

4. History
1837: Founded by Williams Procter and James Gamble.
1850-1900: Building factories and introduction of products.
1930’s: International Expansion.
1945-1980: Entered Latin America, Western Europe and Japan.

5. Marketing at P&G
• Advertising
• Sponsorship
• Celebrity Endorsements
• Digital

6. Situational
analysis
Beauty and
grooming
Beauty
Grooming
Health and well
being
Health care
Snacks and
pet care
Household care
Fabric and
home
Baby and
family

7. P&G Today…
• Sells products in 180 countries.
• Operates in 80 countries.
• Has 2 Global business units.

8. Snacks and pet care:
4%
Grooming :
10%
Health care:
14%
Baby care:
18%
Beauty:
24%
Home care:
30%
Sales in respective
GBU.

9. Target Group: Women

10. Objectives
• Focus to reach each and every part of
world.
• Special focus to its acquisitions and
target markets.
• Innovation is the sole key.
• To provide the world a standard living
style.

11. Strategy
• Expand share with 10% increase every
year.
• Development between company and its
acquisitions.
• Maximize brand awareness.
• Meet desired standards.
• Availability of products on market shelves.
• Raise the stock price of company.

12. Ivory:
Direct and social media.
Crest:
Introducing new
products in product line
Pamper:
Product line expansion.
Always:
Target groups: Women.
Iconic
brand
marketing

13. What is P&G looking for?
To connect
and develop.

14. Collaboration
accelerates
innovation.
Actively seeking
innovation and
partnership
solutions.

15. When
partnered
externally,
inspiration and
innovation and
mutual value
creation are at
our fingertips.
-P&G

16. Thank you