New actions on climate, textiles and gender - our latest annual report highlights what Fairtrade has been working on over the past year: View the full report online at http://annualreport.fairtrade.net/en/

1. Fairtrade international
Annual report highlights 2015-2016
DRIVING SALES,
DEEPENING IMPACT
© Santiago Engelhardt / TransFair e.V.

2. CHALLENGING OUR WORLD: Message from our Board Chair
We’re learning from studies which show Fairtrade certification has a direct,
positive impact on workers’ income, empowerment, collective bargaining
and living standards. But there is a long way to go in achieving our goals
for fairer trade and sustainable futures. We’re also learning that farmers
and workers need to significantly scale up their Fairtrade sales if they are
to escape from poverty.
Our aim is to deliver inclusive trade for farmers and workers in developing
countries to build a more sustainable future for all. That’s the priority of our
new strategy. By 2020 we want to see real progress towards a very
different world.
Fairtrade International | Annual Report Highlights 2015-2016 2
“we are continuously learning from
our experiences. We don’t shy away
from the tough issues and we advocate
for the most vulnerable farmers and
workers."
© Javier Luna / Fairtrade International
© Javier Luna / Fairtrade International

3. GROWING BETTER FUTURES
3
In 2015, there were 1.6 million Fairtrade farmers
and workers across 75 countries. We certified
our first producer organization in Tajikistan.
© Swedish Trading Audio Visual (PVT) Ltd/ Fairtrade International
Fairtrade International | Annual Report Highlights 2015-2016
Our experience shows that the biggest
driver of economic improvement for
Fairtrade farmers and workers is higher
Fairtrade sales. If farmers only produce
small volumes or their organizations only
sell a small percentage as Fairtrade, it may
not be enough to escape from poverty.
Fairtrade’s new strategy seeks to deepen our
impact by enabling producer organizations to
secure the revenues they need for workers to
be paid a living wage and for farmers and
artisanal miners to earn a living income.
2015 saw significant growth in sales of coffee
(18 percent), bananas (12 percent) and cocoa
(27 percent). But it wasn’t good news for
everyone - among the hardest hit last year
were sugar farmers, largely as a result of
recent European Union sugar policy changes.

4. Fairtrade International | Annual Report Highlights 2015-2016 4
GROWING BETTER FUTURES

5. 5Fairtrade International | Annual Report Highlights 2015-2016
GROWING BETTER FUTURES

6. FOSTERING SUSTAINABLE GROWTH
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© Suzanne Lee
Fairtrade International | Annual Report Highlights 2015-2016
Fairtrade is an active game changer for farmers and workers.
• To improve our support for small producer organizations (SPOs), we are conducting research to understand
what factors contribute to or obstruct their development. The findings, together with our experience supporting
producers, will inform guidance, tools, and training for SPOs.
• With Oxfam, the Ethical Tea Partnership and local industry we have agreed a plan aimed at securing a living wage
for tea workers in Malawi. In Kenya and Ethiopia we facilitated discussions between producers, trade unions and
civil society about ways to improve wage levels on flower plantations.
© Kate Fishpool / Fairtrade Foundation

7. TACKLING TOUGH OBSTACLES
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• Our Youth Inclusive Community Based
Monitoring and Remediation (YICBMR)
system is being piloted in 11 countries. The
system aims to proactively identify and respond
to child labour.
• We launched the Fairtrade Climate Standard.
The new Standard, developed in partnership
with the Gold Standard, enables producers to
reduce their carbon emissions while improving
their resilience to climate change.
• Training and awareness-raising are key parts of
our recently refreshed gender strategy. A
‘Leadership Training & Women’s Empowerment
School’, piloted in El Salvador, will be
implemented in three more countries. © Luca Rinaldini
Fairtrade International | Annual Report Highlights 2015-2016
Through Fairtrade, farmers and workers have the power to tackle obstacles such as child labour, gender
inequality, labour rights and environmental abuses, which not only deny people their basic human rights but
threaten the future of their businesses and jobs. In 2015-2016 we expanded our programmes in these key areas.

8. BUILDING A LEARNING ORGANIZATION
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• We are strengthening our monitoring, evaluation and
learning (MEL) system with a digital data collection
tool to generate better quality data from
producers across a wider range of indicators.
• We have created MEL frameworks for our work in
programme areas such as gender, climate change,
and workers’ rights, and for key products.
• Fairtrade was ranked in the top 2 of 48 NGOs in
BOND’s 2015 NGO Transparency Review for
systematically publishing all evaluations.
• We came out on top in Finnwatch’s 2015
assessment of the quality of 16 social responsibility
monitoring schemes.
Fairtrade International | Annual Report Highlights 2015-2016
© James Rodriguez
Fairtrade aims to enable farmers and workers to
move up the value chain, build stronger businesses
and fairer workplaces, and access new markets. To
evaluate our progress towards this, we use
Fairtrade’s Theory of Change to analyse, learn and
improve our work.

9. Protesting and proposing
9Fairtrade International | Annual Report Highlights 2015-2016
• We delivered a statement to the UN demanding that fair
trade principles and producers’ voices be heard to
ensure successful planning and implementation of the Global
Goals.
• In December 2015, Fairtrade smallholder farmers had
their say in the crucial climate change talks at COP21 to
show how small-scale farmers – often the worst hit by
climate change – are finding new ways to adapt.
• At the 2016 Cotton Forum, the Fair Trade Advocacy Office
called on the EU, G7 and West African governments to do
more in support of fairer and more sustainable textile supply
chains.
• The European Commission selected Fairtrade as one of
its strategic partners for the next five years to help deliver a
better deal for farmers and workers.
Fairtrade was born from a grassroots movement for trade justice. Our innovative work on textiles and
climate change reflects our focus on advocacy and partnership with other organizations.
© Éric St-Pierre

10. Power in partnerships
10Fairtrade International | Annual Report Highlights 2015-2016
• Communities in developing markets
are taking up the challenge to make
change happen: A Fair Trade Towns
and Villages campaign launched in
Latin America; campaigners in India
are working towards their first Fair
By choosing Fairtrade products consumers enable
producers to take control of their lives. The powerful
connection between producers and consumers remains
a fundamental pillar of Fairtrade.
© Santiago Engelhardt / TransFair e.V.
• Fairtrade ramped up its work on a Textile Standard and
Programme, extending the Fairtrade approach to the entire
textile supply chain, and enabling businesses to certify their
supply chain against Fairtrade Standards.
• Italian confectionery company, Ferrero, committed to
doubling the amount of cocoa it purchases from
Fairtrade farmers over the next three years and plans to
source 20,000 metric tonnes of Fairtrade cane sugar
between 2016-2019.
Trade towns; the 2016 Fair Trade Towns conference in
Lebanon was the first held in a developing nation.

11. Fairtrade International | Annual Report Highlights 2015-2016 11
Power in partnerships
Notes:
• Growth rates are based on each market’s local currency.
• The global growth rate reflects adjusted 2014 figures for USA, and
an estimate for Fairtrade sales in Brazil, Czech Republic, Hong
Kong, India, Kenya, Slovakia, South Korea and ‘Rest of World’.
• These figures comprise sales of consumer products in stores and
supermarkets (‘retail sales’) and sales of products consumed in
cafés, restaurants etc (‘out of home sales’).
There are two different methods to calculate ‘out of home’ retail
values:
1. Use the average ‘out of home’ price - e.g. the average price
of a cup of coffee at a café (used by Estonia, Finland,
Germany, Ireland, Japan, Latvia, Lithuania, Spain/Portugal).
2. Use the average retail price for consumer products bought
in stores and supermarkets (used by all other countries).
Given that ‘out of home’ prices are often higher than retail prices,
countries that use the first method may have relatively higher sales
values.

12. Stronger as a system
The international Fairtrade system brings consumer
markets together with producers to push for change
to the way global trade is done.
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• Fairtrade is compliant with ISEAL’s Code of Good
Practice for Setting Social and Environmental
Standards and the Fairtrade Assurance
Programme was launched.
• In 2016 Fairtrade completed the devolution of
producer services to the producer networks.
• A new system-wide learning platform allows
better internal sharing of Fairtrade-related
research and studies, and improved
dissemination, learning and uptake.
• National Fairtrade organizations increasingly
collaborate with each other to engage consumers
and supporters in their markets. The first global
campaign, the World Fairtrade Challenge, ran
across 50 countries.
• Two new Fairtrade marketing organizations were
launched in Asia – Fairtrade Philippines and
Fairtrade Taiwan.
Fairtrade International | Annual Report Highlights 2015-2016
© Vanessa Kerton / Fairtrade Australia and New Zealand

13. Fairtrade international’s financials in 2015
13Fairtrade International | Annual Report Highlights 2015-2016

14. Thank you…
To our funding partners:
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And our board members:
Fairtrade International | Annual Report Highlights 2015-2016
Bread for the World – Protestant Development Service (EED)
Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ)
DFID – UK Department of International Development
Entrepreneurial Development Cooperation (DEG)
European Commission
French Development Agency (AFD)
SECO – State Secretariat for Economic Affairs, Switzerland
Producer Network Representatives
Bharath Mandanna
Charbel El Fakhri
Marike de Peña (Chair)
Tapan Ray
National Fairtrade
Organization Representatives
Ian Bretman
Melchior Lengsfeld
Melissa Duncan
Valentina Tripp
Independents
Gulam Juma (Vice-Chair)
Jean-Paul Rigaudeau (Treasurer)

15. Fairtrade facts
15Fairtrade International | Annual Report Highlights 2015-2016

16. View the FULL Annual Report:
annualreport.fairtrade.net