1) The Dividing Wall Column (DWC) technology offers an alternative to traditional distillation column schemes that can save 25-30% in energy usage while improving separation efficiency. 2) A DWC integrates a pre-fractionator column into the main column separated by a vertical baffle, minimizing remixing and improving thermodynamic efficiency over conventional schemes. 3) Case studies show DWC retrofits of naphtha splitter columns can reduce heat input by 28% while improving product yields, with paybacks of less than 1.5 years.