Presentatie van Peter Slavenburg van Northernlight, over het creeëren van een actieve, informatieve en betrokken ervaring van bezoekers van oa musea tijdens de bijeenkomst 'Creative Transmission #4' tijdens het PICNIC Festival 2011

1. NorthernLight
from physical to digital experiences
Peter Slavenburg
PICNIC 2011
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

2. NorthernLight
our motto
tell me and I will forget 则 遗
show me and I may remember 师 铭记
involve me and I will understand
Confucius
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

3. NorthernLight
goals
Knowledge
information and education
Attitude
(brand) perception
Behaviour
activitation, conversion, loyalty
Fun
having a good time
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

4. Offices
Amsterdam-Delft-Beijing-Shanghai
NorthernLight
projects
cultural and brand experiences smart interiors digital experiences
educational experiences
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

5. ...physical experiences...
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

6. You-Me-Electricity
Science centre NEMO, The Netherlands
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

7. Water exhibition blue ball to guide visitor
and start experiences
Museon, The Netherlands
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

8. The Bunker
Travelling to 6 locations
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

9. Our Fragile World - children exhibition
Hong Kong Science Museum
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

10. Copyright Nature exhibition
Singapore Science Centre
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

11. New China Science Museum
Beijing, China
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

12. EcoMan Museum
Mina Al Fahal, Oman
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

13. E-ON Brand Experience Centres
Several locations in Germany and Holland
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

14. DSM Brand Experience
DSM Headquarters Shanghai
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

15. ... merging physical with
digital experiences...
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

16. Tech Universe
Visitor Centre for Hong Kong Business Park
companies include Philips, IBM, Gold Peak
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

17. Media Experience
Hilversum
the Media Experience in Hilversum the magical ring with RFID
a visitor logs in
160 interactive exhibits with RFID personal webpage for each visitor
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

18. Electric!
Innovation Hall NEMO Amsterdam
web app for information,
storytelling, crowd
sourced information,
polling, social media, etc.
Scan QR codes for
additional information
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

19. ...experiences that are purely
digital...
...adding a layer of storytelling
and gaming to the real world...
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

20. digital
=
lightweight Search
=
sustainable
The Centre of
New Enlightenment
Kelvingrove Museum Glasgow Observe
Interact
Touch
smartphone quest dedicated personalised website Listen
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

21. Augmented reality adventure book
History experience
digital
=
authentic
Visitors arrive at a location. The adventure book gives a signal: there’s something about to
happen. Pointing the adventure book to the marker, the object or the interior, on-screen feed back
appears. This could be an animation, a game, additional information, ...
At some locations the adventure book functions as a window to the past. The interior comes
alive: with persons, objects, actions and stories. It’s a historical sensation!
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

22. Digital Tour concept
‘t Zwin - Knokke
t Zwin
Natuurpark ’t Zwin en de omliggende gebieden zijn
continue aan veranderingen onderheven. De jaargetijden,
het klimaat, de wind, eb en vloed zijn natuurlijke
factoren die het landschap constant vervormen.
Sommige veranderingen kunnen zonder moeite worden
waargenomen, voor andere veranderingen moet je goed
zoeken en kijken. Dit immer transformerende toneel is
de Zwinexpositie!
digital
=
outside
Slapen in de natuur Fietsroutes
CULINAIR
FIETSVERHUUR
CASINO
LOKALE PRODUCTEN
KNEISTIVAL
Legenda
Activiteitenroute
LOKALE PRODUCTEN
Natuurbelevingroute Wandelroute Wandelroute De Vogelaar
De Wereldoorlogen
De Schorren De Geul en het Kanaal De Dijk Het Slik Duin en Monding
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

23. Historic Storytelling App
Heritage locations in China
digital
=
storytelling
Dynamic map Location based audio Augmented Reality Social media connection
Magnifying Glass Multiple languages Location based movies Group games
Augmented reality Photo Sharing Treasure map Fun and games
Location based 360 movies Object recognition encyclopedia Timeline Binoculars
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

24. ad monday app
VEA
digital
Scan QR code to start mobi website =
affordable
www.admonday.mobi
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

25. Interactive historic adventure
First publication Amon and Amara
In English, Chinese and Dutch
digital
=
anyone anytime anywhere
Amon & Amara In cooperation with the Museum of Antiquities
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

26. Interactive historic adventure
First publication Amon and Amara
In English, Chinese and Dutch
digital
=
anyone anytime anywhere
Amon & Amara In cooperation with the Museum of Antiquities
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

27. Interactive historic adventure
First publication Amon & Amara
In English, Chinese and Dutch
digital
=
anyone anytime anywhere
Amon & Amara In cooperation with the Museum of Antiquities
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

28. Augmented reality experience digital
Vision for 2014 will be
hands free
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl

29. contact
Peter Slavenburg
Director
NorthernLight
slavenburg@northernlight.nl
www.northernlight.nl
www.twitter.com/northernlightnl
T +31-205353737
M +31-651108067
Skype peterjmslavenburg
Grasweg 77
1031HX Amsterdam
The Netherlands
3rd Floor, Building 3
600 Shaan Xi Rd (N)
Jingan District, Shanghai,
China, 200041
Peter Slavenburg Presentation NorthernLight 2011 All rights reserved www.northernlight.nl