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Dick Buschman, oprichter, eigenaar van ACHTUNG!

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Impact Mobiele Communicatie op Werken en Leven, 29 maart 2012

Door internet en een veelheid aan nieuwsbronnen, neemt de mediaconsumptie alleen maar toe. Echter, de mediaconsument is vandaag misschien wel net zoveel mediaproducent (zie bijv. YouTube). Hoe gaan we om met deze nieuwe verhouding in consumeren, produceren en reageren?

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Dick Buschman, oprichter, eigenaar van ACHTUNG!

  1. 1. NEW MEDIACONSUMPTIONKENNISKRING AMSTERDAM29 MAART 2012
  2. 2. WHO IS THEPUBLISHER
  3. 3. MEDIA MEDIACONSUMPTIONPARTICIPATIONLEAN LEANBACKWARD FORWARD
  4. 4. SECOND SCREENSECOND SCREENSECOND SCREENSECOND SCREEN
  5. 5. Second Screen: term that refers to an additionalelectronic device (e.g. tablet, smartphone) thatallows a television audience to interact with thecontent they are consuming
  6. 6. FIRST SCREEN SECOND SCREEN +TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE
  7. 7. Tell me I forget Show me I rememberInvolve me I understand
  8. 8. Remember?
  9. 9. Tell me I forget Show me I rememberInvolve me I understand
  10. 10. Understood?
  11. 11. FIRST SCREEN SECOND SCREEN +TELEVISION - LINEAR LAPTOP/TABLET/PHONE - INTERACTIVE
  12. 12. SECOND SCREEN - ‘OLD SCHOOL’
  13. 13. DISTRACTION DEDICATION

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