PeteDoyleTalk1July2015

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The document discusses the use of hashtags to build communities on social media. It provides tips for using hashtags effectively, such as checking that a hashtag isn't already in use, using capital letters, making hashtags last for annual events, creating rules for a hashtag, and measuring engagement with the hashtag. Specific hashtags mentioned include those for towns, bands, and conferences.

© Copyright Social Retail Limited 2008-2015. All rights reserved
Use of Hashtags to Build Communities
Pete Doyle, Author ‘Think Twice Tweet Once’
@socialretail

© Copyright Social Retail Limited 2008-2015. All rights reserved
# hashtags
creating
sustainable digital
communities for
your members
“Think Twice
Tweet Once”
# ….hashtags for trade events…

© Copyright Social Retail Limited 2008-2015. All rights reserved
# ….for broadcast media

0.41%
0.41%
0.41%
0.41%
0.81%
0.81%
2.44%
3.25%
3.66%
42.28%
45.12%
9GAG on iOS
Echofon
foursquare
Instagram
Mobile Web (M5)
Twitter for iPad
web
Tweetbot for iOS
Twitter for BlackBerryÂ®
Twitter for Android
Twitter for iPhone
Your Local Store Reading Store Location
Mobile Devices used in Reading
Top 5 Influencers in Reading
# …. For towns and cities
#rdgUK

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. Like minded people
#rdgbands
Promoting original
artists and new
music in the
Reading and
surrounding area

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. My top 5 tips on using Hashtags for your
trade events…

© Copyright Social Retail Limited 2008-2015. All rights reserved
#Aurora – Check before using a hashtag already in use
# …. 1. Check who is using it first!!!

© Copyright Social Retail Limited 2008-2015. All rights reserved
Susan Boyle’s Hashtag
# …. 2. Use Capital Letters??

© Copyright Social Retail Limited 2008-2015. All rights reserved
Susan Boyle’s Hashtag
# …. 2. Use Capital Letters??
#susanalbumparty

© Copyright Social Retail Limited 2008-2015. All rights reserved
Susan Boyle’s Hashtag
# …. 2. Use Capital Letters??
#susanalbumparty #SusanAlbumParty

© Copyright Social Retail Limited 2008-2015. All rights reserved
#ACTech15
# …. 3. Make it last / annual
#ACTech15
#ACTech16
#ACTech17

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 3. Make it last / annual

© Copyright Social Retail Limited 2008-2015. All rights reserved
1. Please use this hashtag to network with other delegates
2. Please add your comments during each talk and share with all
delegates
3. Please tweet a question to the panel
4. To vote on this issue please use the hashtag followed by A, B or C
5. To order your lunch during the break use this hashtag
# …. 4. Create your own rules

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
When I
tweet
live at
events

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
Be
positive
&
Upbeat!

© Copyright Social Retail Limited 2008-2015. All rights reserved
# …. 5. measure your engagement
At as 12:45 GMT
1 Jul 2015!

© Copyright Social Retail Limited 2008-2015. All rights reserved
# ….
#YouRock
@socialretail
Pete Doyle
Founder & CEO ,Social Retail Group
Author, ‘Think Twice Tweet Once’

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