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An Infographic
for the
Rest of Us!
SOCIAL
ECONOMIC
TECHNICAL
COMPETITIVE
REGULATORY
food security
population growth
monetary stability
poverty
unemployment
mortality rate
quality of life
electrical grid stability
transportation
television
barriers to entry
power of buyer vs seller
substitutes
pure vs monopolistic
rate of industry growth
internet
telecom
waste management
plumbing
patents
industrial diversity
gdp growth
war
famine/drought
housing
savings/wealth
discretionary income
environmental
piracy
health care
clean water/air
infrastructure
personal security
ip protection
human rights
consumer protection
pricing
migration
organized crime
trafficking
inequality
ethnic conflicts
violence
education
changing attitudes
age
diversity
values
Social
Demographic and
cultural changes
Economic
Macroeconomic
and consumer
purchasing
power factors
Technological
Impact on value
and efficiency
Competitive
Strength and types
of competition
Political
Regulatory,
political and
legal
climate
Customer
DataMining
Distributors
PublicAgencies
BibliographicDatabases
SalesForce
CustomerPanels
SocialMedia
INSIGHTS
InternationalNews
Market Scanning Sources
30 Second Guide to
Global Market Scanning
What is Market Scanning?
Market scanning is the process of continually analyzing the external market environment in order to define the market’s needs, track
competitor actions, stay alert to new regulations, identify value-added technologies and adjust to economic conditions. The key
benefits of effective scanning are the identification of new market opportunities and the development of proactive strategies to guard
against market disruptions. The following illustration details the components included in a market scan and how they relate to your
business and suppliers, the workforce and ultimately, the customer.

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Global Marketing Environmental scanning

  • 1. 24hourtranslation.com Qualified, Proven & Screened Translators U.S. Owned and Operated Certified U.S. Disabled Veteran Owned Business U.S. Government Security Clearance 20 Years of Translation Success 866-371-4863 |info@24hourtranslation.com FREE eTips at 24hourtranslation.com/blog An Infographic for the Rest of Us! SOCIAL ECONOMIC TECHNICAL COMPETITIVE REGULATORY food security population growth monetary stability poverty unemployment mortality rate quality of life electrical grid stability transportation television barriers to entry power of buyer vs seller substitutes pure vs monopolistic rate of industry growth internet telecom waste management plumbing patents industrial diversity gdp growth war famine/drought housing savings/wealth discretionary income environmental piracy health care clean water/air infrastructure personal security ip protection human rights consumer protection pricing migration organized crime trafficking inequality ethnic conflicts violence education changing attitudes age diversity values Social Demographic and cultural changes Economic Macroeconomic and consumer purchasing power factors Technological Impact on value and efficiency Competitive Strength and types of competition Political Regulatory, political and legal climate Customer DataMining Distributors PublicAgencies BibliographicDatabases SalesForce CustomerPanels SocialMedia INSIGHTS InternationalNews Market Scanning Sources 30 Second Guide to Global Market Scanning What is Market Scanning? Market scanning is the process of continually analyzing the external market environment in order to define the market’s needs, track competitor actions, stay alert to new regulations, identify value-added technologies and adjust to economic conditions. The key benefits of effective scanning are the identification of new market opportunities and the development of proactive strategies to guard against market disruptions. The following illustration details the components included in a market scan and how they relate to your business and suppliers, the workforce and ultimately, the customer.