SlideShare a Scribd company logo
1
      Speaking under Fire
2
Face it
Framework
4
Find facts
Feel it
“How can we make people care
about our ideas? We appeal to their
self-interest, but we also appeal to
their identities – not only to the
people they are right now but also
to the people they would like to be”.   
!
Chip and Dan Heath
6
Formulate a summary
Foresee tough Q&As
Summary

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Persuasive speaking under fire