Part 1 of Persuasive techniques in writing

2. LO: To learn and understand the use of
persuasive techniques.
A FOREST

3. Where might we find persuasive
techniques?

4. A.F.O.R.E.S.T.
Alliteration
Facts
Opinion
Repetition
Emotive language
Statistics
Three (rule of)

5. Alliteration
This is when more than one word in a
row starts with the same letter:
‘Tango will make your tastebuds
tingle’

6. Alliteration
MCPA: the perfect place for young people.
Letters from the Lighthouse: a terrific tale
of tension.
Now try one in your English book.
Camp Green Lake: ………….

7. Let’s hear some of your ideas
Now that you’ve heard some, would
you like to change or improve
yours?
I’ll give you a minute or two.

8. Facts/Opinion
Coca-Cola is the most popular
soft drink in the world.
Coca-Cola is the most delicious
soft drink there is.

9. Facts and opinions.
Using a fact and then an opinion makes
them both seem like facts.
Eg: A Christmas Carol is a very famous novel
and one of the best ever written.
Shakespeare was known as the Bard of Avon
and is the finest writer in the English
language.

10. Facts and opinions.
In your English book, come up with a
sentence that contains a fact and an
opinion about Camp Green Lake.

11. Let’s hear some of your ideas
Now that you’ve heard some, would
you like to change or improve
yours?
I’ll give you a minute or two.

12. Repetition
https://www.youtube.com/watch?v=wpJnGakxwwM

13. Repetition in action.
MCPA: a place where everyone cares; a
place where you can make friends; a place
where we can grow and learn together.
Now you try one. Here’s a starter:
Camp Green Lake: a place where….

14. Repetition in action.
Camp Green Lake: a place where bad
boys turn into good boys; a place
where we build character; a place that
can change your life!

15. Let’s hear some of your ideas
Now that you’ve heard some, would you
like to change or improve yours?
I’ll give you a minute or two.

16. Statistics
Usually these are
stated as numbers
or percentages.

17. Statistics
95% of pupils asked said that they were
happy with the facilities in the new
playground.
Only 3% of parents said that they were
unhappy with the new school uniform.
Try one yourself about… you’ve guessed
it… Camp Green Lake.

18. Let’s hear some of your ideas
Now that you’ve heard some, would you
like to change or improve yours?
I’ll give you a minute or two.