The document provides guidance on personal branding and success principles. It discusses developing a positive mindset and belief in oneself, taking initiative, avoiding excuses for failure, thinking creatively, taking action on ideas, making others feel important, and maintaining enthusiasm. Specific tips include focusing on important rather than petty issues, putting people and problems in proper perspective, using positive language, and reviewing ideas to cultivate and fertilize them. The overall message is that success comes from belief, positive thinking, taking action, making progress, and uplifting others.

1. PERSONAL BRANDING
SubmittedTo,
Prof. Sameer Mathur
By,
Group:12
JairajT
NikithaTJ
Pranita Somawar
Sonika Angilin
Sowmya G

3. Why this book?
Is this a best in the lot?
YES!! because,
The magic
of
thinking
BIG
Rationals
Practical
ideas
Techniques
Principles

4. BelieveYou Can Succeed andYou
Will

5. Success means many wonderful, positive things
• A fine home
• Vacations
• New things
• Financial Security
Success:Personal
Prosperity
• Winning admiration
• Leadership
• Being looked by all
• Freedom
• Self respect
Success:Public

6. Success building wisdoms:
1. Belief/ Faith
Positive thinking ‘I can’-> generates power, energy -> generates
how-to-do it -> Problem solving -> Success
2. Initiative
Correlated to belief
Lack of belief withhold initiatives
Developing the Power of Belief
1.Think success,don’t think failure
2. Remind yourself regularly that you are better than you think you
are
3. Believe BIG

7.  Unsuccessful people suffer a mind-deadending thought
disease called ‘excusitis’
 Forms of Excusitis :
Health Excusitis
Intelligence Excusitis
Age Excusitis
Luck Excusitis

8.  Bad health in a thousand forms,is used as an excuse for
failure
In a informal talk a
person mentioned
that author’s ideas
can’t do much good
to him
Because he thinks
he has got bad
heart and got to
hold himself in
check
Suggestions
By Author
1.Visit the finest
specialist and accept
his diagnosis as final
2. Read Dr. Schindler’s
book ‘How to live 365
Days a year’
3. Resolve to live until
death

9. 1. Refuse to talk about health
2. Refuse to worry about health
3. Be genuinely grateful that your health is as good as it is
4. Remind yourself often – ‘It’s better to wear out than rust out’

10. - “ I lack brains” is the common phrase we hear around us
Common errors with respect to intelligence:
1. We underestimate our own brain power
2. We overestimate the other fellow’s brain power
Why some not so brilliant people are successful?
They do what interest them, they show enthusiasm in doing that
Why some brilliant people are failure?
Negative thinking -They use mind to show why it doesn’t work

11. 1. Never underestimate your own intelligence and overestimate
other’s
2. Remind yourself- ‘My attitudes are more important than my
intelligence’
3. Remember that the ability to think is of much greater value
than the ability to memorize facts

12. Age Excusitis comes in two forms:
1. I am too old variety
2. I am too young brand

13. 1. Look at your present age positively
2. Compute how much productive time you have left
3. Invest future time in what you really want to do

14. •Yet hardly no day passes
without hearing someone
blaming luck for failure
• People believe someone’s
success is because of his good
luck
• In reality people who are in
the top they are there
because of their attitude and
good sense in applied hard
work

15. 1. Accept the law of cause and effect
2. Don’t be a wishful thinker

16. Build Confidence and Destroy Fear

17. Fear is
- A Powerful force
- Uncertainty
- Lack of confidence
- Success enemy No. 1

18. Type of Fear Action
1. Embarrassment because of
personal appearance
Improve it. Go to saloon.Get ready well
2. Fear of losing an important
customer
Work more to give better service.Take customer
feedback and work on it
3. Fear of failing an exam Convert worry time into study time
4. Fear of things totally beyond
your control
Switch attention to something else.
Play,chill,relax
5. Fear of physically hurt by
something
Pay attention to different things. Pray
6. Fear of what others may think
of you
Make sure that your plan is to be right
7. Fear of people Put them in proper perspective

19. Two – step procedure to cure fear and build confidence :
1. Isolate your fear – Pin it down and determine what are you
afraid of
2.Then take action – Be decisive

20. Deposit only Positive thoughts in memory bank
Withdraw only Positive thoughts from memory bank

21. Why do people fear other people?
Why do people feel self-conscious?
What is behind shyness?
What can we do about it?
Conquer fear by Proper Perspective!

22. Two ways to put people in Proper Perspective :
1. Get a balanced view of the other fellow
-The other person is important and you are important too
2. Develop an understanding attitude
- Listen and then explain

23. 1. Be a front seater
2. Practise making eye contact
3.Walk 25 per cent faster
4. Practise speaking up

25. -We think only in pictures and/or images
-To think BIG we must use words which produce big,positive mental images
Phrases which creates
small,negative mind images
Phrases which creates BIG, positive
mind images
1. It’s no use, we are whipped We are not whipped yet. Let’s keep
trying. Here’s a new angle
2. I was in that business once and failed.
Never again
I went broke out it’s my fault. I am going
to try again
3. I’ve tried but the product won’t sell.
People don’t want it
I have not sold the product yet but I am
going to find a way to pull it up
4.Their orders have been small. Cut
them off
Let’s map out a plan for selling them
more of their needs
5. Nobody will ever want that product Let’s modify the product to pull the sales
up

26. 1. Use big, positive, cheerful words and phrases to describe how
you feel
2. Use bright, cheerful, favorable words to describe other people
3. Use posituve language to encourage others
4.Use positive words to outline plans to others

27. Examples to Show How Powerful
People Block Successheir achievemment

28. Focuse on small things like :
1. Stand straight while giving speech
2. Don’t move around
3. Don’t use your hands
4. Don’t let audience see that you are
using notes
5. Make sure tie is straight
6. Speak loud
7. Don’t make mistakes in grammar
Instead concentrate on important and
big things like:
1. Knowledge on the topic
2. Interest and concentration
3. Desire to share the knowledge

29. - Quarrels usually start with unimportant small things
Like: Food is not tasty, you didn’t wish me
- Quarrels lead to arguments
Technique to avoide it:
Ask yourself is it important ? In most cases it isn’t and its better to
avoide conflicts

30. Situation The Petty thinker’s approach The Big thinker’s approach
Conversation
Talks about negative qualities of
friends, economy, company,
competition
Talks about positive qualities of
friends, economy, company,
competition
Mistakes
Magnifies minor errors.Turns
them into big issues
Ignores errors of little
consequences
Security
Is preoccupied with security
problems
Regards security as a natural
companion of success
Work
Looks for ways to avoide work Looks for more ways and
things to do, especially helping
others
Competition Compares with the average Compares with the best

32. CreativeThinking :
- Is simply finding new, improved ways to do anything
- First step towards creative thinking is to believe it can be
done
Suggestions to develop creative power through belief:
1. Eliminate the word impossible from your thinking and
speaking
2. Think of something special you’ve been wanting to do but
felt you couldn’t

34. - It is the personal enemy number one to the person who
wants to think creatively
- It freezes mind
- Blocks progress and prevents from developing creative
power
Three ways to fight against it:
1. Become receptive to ideas
2. Be an experimental person
3. Be progressive not regressive

35. 1. Don’t let ideas escape
2. Review your ideas
3. Cultivate and fertilize your ideas

36. You Are WhatYouThinkYou Are

37. 1. Look important
2.Think your work is important
3. Give yourself a pep talk several times daily
4. In all of life’s situation, ask yourself. “Is this the way an
important person thinks?

38. Situation AskYourself
1.When I worry Would an important person worry
about this?
2. An idea What would an important person
would do if he had this idea?
3. My appearance Do I look like someone who has
maximum self respect?
4. Conversation Is this something successful people
would discuss?
5. My Job How does an important person
describe his job to others?

39. Be a doer; Be confident
“Activationist” = Successful
Expect future obstacles and solve
difficulties as they come.
There’s no perfect time. It’s just now!

40. Ideas alone don’t bring success.
They have value only when acted upon.

41. Use action to overcome fear and gain confidence.
Do what you fear and fear disappears! Just try
and see!

42. Start your mental engine. Don’t wait for
the spirit to move on.
Take action, dig, and you move the spirit.

44.  Seize the initiative. Be a crusader
 Be a volunteer
 Show that you have
the ability and ambition
to do.
Get in gear and go!
How To Do?

46. Have the courage
to be your own
constructive critic.
Stop blaming luck.
Research each
setback.
Seek out your
faults and correct
them.This makes
you professional.
Blend persistence
with
experimentation.
Stay with your goal
but don’t beat your
head against a
stone wall.
Try new
approaches.
Experiment.
There’s a good side
in every situation.
Find it. See the
good time and
whip
discouragement.

47. Surrender yourself to your desires.
Set goals to get
more energy. Let major goal be your pilot.
Achieve a goal one step at a time.

48. Think
progress,
believe in
progress,
push for
progress.
Think high
standards
in
everything
you do.
Think
improve
ment.
Tap your
supreme
thinking
power.

49. Results are proportional
to the enthusiasm invested

50.  Dig into it deeper to learn
more about something that
you find disinteresting
 This sets off enthusiasm

51. Uplift your spirits

52. Broadcast good news

53. People will be more likely to
help

54. Be appreciative.
at every opportunity!!

55. Call people by name

56.  Give people more than they expect….money will follow by
itself

57. In order to succeed ,be
likable to people
Be likable

58.  Be the first one to initiate
relations
 Get the introduction right

59. Don’t be judgmental , accept
people for who they are

60. Avoid building preconceived notions
about others

61. Encourage people to talk, share
their opinions, views and
accomplishments

62. People feel comfortable
and better

63. In case of a setback , don’t
blame others
Realize that with adequate
efforts you will win again

64. Be proactive

65.  Don’t wait for that perfect movement
 Act as situations or difficulties arise

66. Believe you can succeed and you will
Get rid of Excusitis
Think and Dream creatively
Ideas alone don’t bring success.
They have value only when acted
upon
Moke Others feel important

67. Google Images

68. ThankYou