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Four Ways to Persuade
Anyone About Anything
Dr Tim Baker
tim@winneratwork.com.au
www.winnersatwork.com.au
Influence
Influencing
Capabilities
Framework
Tools to
Influence
The Influencing Capabilities Framework
(Baker, 2015)
The Inquisitive Investigator
Police, scientists &
researchers
Workplace incidents such
as safety or harassment.
Generate support for a
new initiative
Change initiatives where
you want people
emotionally engaged
The Clear Calculator
 Calculators like to promote the
positives of a proposal &
highlight the weaknesses in the
current position. People know
where they stand with
calculators. They use logic to
advance their cause. Generally
calculators are good debaters.
 Margaret Thatcher
The Clear Calculator
Sales people, financial advisors,
animal trainers, teachers.
Any new change in the workplace
that will directly affect employees &
their working methods requires a
leader to sell the positives of the
change; e.g., harassment & bullying
legislation training.
Situations where working in teams is
critically important; e.g.,
cooperation between two
departments
The Mindful Motivator
 Motivators use emotion to influence. They are big
picture thinkers that link a cause with a compelling
vision of the future. Motivators often have a way with
words & can define a simple and convincing vision.
 Martin Luther-King
The Mindful Motivator
Entrepreneurs, advertising
executives, PR agents,
artistic directors.
Developing a sense of
commitment – winning the
hearts & minds of people
to a strategic direction.
Unclear about the logic
for a new initiative; e.g.,
unexpected cost cutting.
The Collegial Collaborator
Collaborators also influence using emotion. But
they persuade people by involving them in the
decision. Collaborators are great team builders.
They engage people's hearts & minds.
Mother Teresa
The Collegial Collaborator
Conductor of an orchestra, funeral
directors, choreographers.
In circumstances where their are
diverse & strongly held views or
opinions; e.g., team development.
People need to know the logic &
rationale behind a decision, e.g.,
introducing a new procedure pushed
down from above.
https://www.reporthorse.com/Shop/Survey/RH-WAWICP-1
https://www.reporthorse.com/Shop/Survey/RH-WAWICP-1
20% Discount & Signed
“Tim Baker has written an extraordinary book.
The new Influencing Toolkit is comprehensive,
practical, and compelling.”
James Kouzes, co-author of The Leadership
Challenge
tim@winnersatwork.com.au

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Persuading Anybody About Anything

  • 1. Four Ways to Persuade Anyone About Anything Dr Tim Baker tim@winneratwork.com.au www.winnersatwork.com.au
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. The Influencing Capabilities Framework (Baker, 2015)
  • 8.
  • 9. The Inquisitive Investigator Police, scientists & researchers Workplace incidents such as safety or harassment. Generate support for a new initiative Change initiatives where you want people emotionally engaged
  • 10. The Clear Calculator  Calculators like to promote the positives of a proposal & highlight the weaknesses in the current position. People know where they stand with calculators. They use logic to advance their cause. Generally calculators are good debaters.  Margaret Thatcher
  • 11. The Clear Calculator Sales people, financial advisors, animal trainers, teachers. Any new change in the workplace that will directly affect employees & their working methods requires a leader to sell the positives of the change; e.g., harassment & bullying legislation training. Situations where working in teams is critically important; e.g., cooperation between two departments
  • 12. The Mindful Motivator  Motivators use emotion to influence. They are big picture thinkers that link a cause with a compelling vision of the future. Motivators often have a way with words & can define a simple and convincing vision.  Martin Luther-King
  • 13. The Mindful Motivator Entrepreneurs, advertising executives, PR agents, artistic directors. Developing a sense of commitment – winning the hearts & minds of people to a strategic direction. Unclear about the logic for a new initiative; e.g., unexpected cost cutting.
  • 14. The Collegial Collaborator Collaborators also influence using emotion. But they persuade people by involving them in the decision. Collaborators are great team builders. They engage people's hearts & minds. Mother Teresa
  • 15. The Collegial Collaborator Conductor of an orchestra, funeral directors, choreographers. In circumstances where their are diverse & strongly held views or opinions; e.g., team development. People need to know the logic & rationale behind a decision, e.g., introducing a new procedure pushed down from above.
  • 17.
  • 18.
  • 19.
  • 20.
  • 22. 20% Discount & Signed “Tim Baker has written an extraordinary book. The new Influencing Toolkit is comprehensive, practical, and compelling.” James Kouzes, co-author of The Leadership Challenge