3. To be the most trusted Global Indian Financial
Services brand and the most preferred financial
services employer with focus on creating value.
VISION

4. The Kotak Mahindra group is a financial organization
established in 1985 in India.
It was previously known as the Kotak Mahindra Finance
Limited, a non-banking financial company.
In February 2003, Kotak Mahindra Finance Ltd, the
group's flagship company was given the license to carry
on banking business by the Reserve Bank of India (RBI).
Kotak Mahindra Finance Ltd. is the first company in the
Indian banking history to convert to a bank.
STORY

5. Kotak Mahindra Bank Ltd
Kotak Mahindra Old Mutual Life
Insurance Ltd
Kotak Securities Ltd
Kotak Mahindra Capital Company
(KMCC)
Kotak Mahindra Prime Ltd (KMPL)
Kotak International Business
Kotak Mahindra Asset Management
Company Ltd (KMAMC)
Kotak Private Equity Group (KPEG)
Kotak Realty Fund
BUSINESSES

6. The symbol of Kotak Mahindra Group is the
'Ka', of distinctly Indian origin; while its
curves form the universal 'infinity' sign, thus
reflecting our uniquely global Indian
personality.
Corporate
Identity
One of the basic tenets of economists is that
man's needs are unlimited. The infinite Ka
symbolizes that we have infinite number of
ways to meet those needs

7. SAVINGS ACCOUNTS
 Edge Savings Account
 Pro Savings Account
 Ace Savings Account
Banking
Accounts
TERM DEPOSITS
CURRENT
ACCOUNTS
 Edge Current Account
 Pro Current Account
 Ace Current Account

8.  PRADHAN MANTRI BIMA YOJANA
 QUALIFIED FOREIGN INVESTOR(QFI)
SWEEP IN FACILITY FOR TERM DEPOSITS
DEMAT-ACCOUNT SERVICE PROVIDED
INVEST IN LIFE INSURANCE PLANS
INVESTMENT
& INSURANCE
SERVICES

9. ATM (Automatic Teller Machine) :
“Growth In ATM Machine With Increased Use”
CDM(Cash Deposit Machine)
Net Banking
Mobile Banking
SMS Banking
Insta Balance Service
“#” Banking
Unstructured Supplementary Service
Data(USSD)
Money Watch
CONVENIENCE
BANKING
-Anywhere, Anytime
Banking

10. Debit Card
Credit Card
Reward points –
purchase
Kotak Net Card
 One Time Use
 Limited Validity – 48 Hrs.
 Secure Payment ( Different Card
number and CVV will be given)
Compliments Card – the perfect gift
 Not restricted to a single brand or outlet -
accepted at over 3 lakhs merchant
establishments in India that accept Visa
cards
 Valid for two years from date of issue of card
PAYMENT CARD
Card Type Withdrawal
Limit
Platinum Rs. 40000
Business Class Rs. 50000
Classic Rs. 75000

11. Service : KMB vs Other
Banks
Banks Branch
es
ATMs Cities Founded
Year
Number of
employees
Axis 2402 12930 515 1990 42420
HDFC 4014 11766 550 1994 69065
ICICI 4050 12642 582 1994 67857
Kotak
mahindra
661 1199 371 2003 29000

12. Comparative Reach
Analysis
Particulars Axis HDFC Kotak
mahindra
ICICI
Market CAP(RS CR) 148086.59 280266.18 133561.34 183077.86
Share Capital 599 1115 736.20 315.65
Net worth(CR) 44676.51 62009.42 14,653.63 84704.54
Book Value 188.47 214.19 155.68 138.19
Interest expenditure 7,149.27 8,911.10 12,295.30 2,6661
Net profit(CR) 7357.82 10216.92 1865.98 11175.35
Net NPAs 0.35% 1.49% 0.17% 1.42%
Total Assets 461932.39 558018.62 101154.11 646129.29
Return on Assets 1.44% 1.10% 1.15% 1.51%

13. Comparative Ratio
Analysis
Particulars Axis HDFC Kotak
mahindra
ICICI
Capital Adequacy Ratio(%) 13.69 13.60 17.17 17.02
Net profit margin(%) 20.73 21 19.19 18.5
Operating Expense / Total Inc 24.95 35.06 26.06 17.69
Return on Net worth (%) 17.77 15.32 13.19 13.89
Net Interest Income/total funds 4.98 6.86 2.10 3.07
Non Interest Inc/total funds 0.06 0.13 0.25 1.96
Earning per share 19.12 26.13 24.16 19.28
P/E Ratio 19.18 27.43 71.60 16.38
Net Interest margin (%) 3.33 4.40 3.58 4.10

14. WHAT IS CSR?
Corporate Social Responsibility (CSR) is a
management concept whereby companies
integrate social and environmental concerns in
their business operations and interactions with
their stakeholders.CSR

15. Promoting Education &
Enhancing vocational skills and livelihood project
Promoting preventive healthcare and sanitation
Reducing inequalities faced by socially and
economically backward groups
Environmental Sustainability
CSR Focus Areas

16. Supporting Education in Rural Schools
Employee Volunteering
Running for a Cause
Employee Initiatives
 You Can Serve
 Blood Donation
 Giving Collection Drive
CSR INITIATIVES

17. Serve all classes of the society
Priority Banking.
Internet Banking and ATM
Overall the customers appreciate the service and products
offered by the Bank and are willing to recommend the Bank to
their acquaintances
CONCLUSION