This document discusses the evolution of measurement in the era of Industry 4.0. It covers topics such as cloud computing, the Internet of Things, augmented reality, big data, connectivity, smart factories, and digital twins. It describes how the infrastructure is changing from traditional "brown field" models to new "green field" models enabled by digital communication and connectivity. Finally, it discusses how tools like myVEGA can help with device selection, configuration, monitoring, ordering and support in this new integrated environment.