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Similar to 2017 Conference - Afternoon 1/2
2017 Conference - Afternoon 1/2
- 1. #placemaking Conference Sponsors Making theCase for Place Slides from afternoon sessions Wednesday 28 June 2017
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- 4. local-legends.org Narrative inPlacemaking Local Legends on narrativeplacemaking FUTURE OF LONDON PLACEMAKING local-legends.or g
- 5. local-legends.org Narrative inPlacemaking local-legends.org Exploring how the power and poetry of narrative can make better places
- 6. local-legends.org Narrative inPlacemaking Starting withStories the who, what, why, where, when local-legends.org Narrative in Placemaking
- 7. local-legends.org Narrative inPlacemaking WHAT are stories? local-legends.org Narrative in Placemaking “The story is a machine for empathy. A story is about emotion that gets staged over a sequence of dramatic moments, so you empathize with the characters without thinking about it. It is a really powerful tool for imagining yourself in other people’s situations.’” Ira Glass Radio Host and Producer, This American Life
- 8. local-legends.org Narrative inPlacemaking Places +People+Experience= Narrative local-legends.org Narrative in Placemaking WHAT are stories?
- 9. local-legends.org Narrative inPlacemaking WHAT — timeless connection stories and places From Aboriginal songlines... ...to Soap Operas local-legends.org Narrative in Placemaking
- 10. local-legends.org Narrative inPlacemaking WHERE — no better stage than London local-legends.org Narrative in Placemaking Will Self ’s writing desk
- 11. local-legends.org Narrative inPlacemaking Characterised by change Placemaking deals with evolution. Whether we need massive change or baby steps, a story helps us understand that change. Appeals universally Narrative helps us make sense of the world. Stories can create a shared vision that endures through years of change. Cuts through complexity Places are complex. Yet narrative allows for nuance, variedthreads, voices and twists and turns to keep us hooked. Takes many forms Circulation, materials, landscape, vistas, activities and public realm and people all help communicate a story. WHY — narrative is a natural fit for placemaking local-legends.org Narrative in Placemaking
- 12. local-legends.org Narrative inPlacemaking HOW — Adding value for all involved ECONOMIC VALUE ENVIRONMENTAL VALUE SOCIAL VALUE CULTURAL VALUE local-legends.org Narrative in Placemaking
- 13. local-legends.org Narrative inPlacemaking Cultural Value Physical Value Social Value Economic Value TOURIS M EXPERTS local-legends.org Narrative in Placemaking ATTRACTIO N PLANNERS CULTURAL INSTITUTIONS EDUCATIONA L INSTITUTIONS INVESTORSARCHITECTS &ENGINEERS NARRATIVE& EXPERIENCE ARTS ORGANISATIONS COMMUNIT YGROUPS PLACE BRANDING MASTER PLANNERS LANDOWNERS &DEVELOPERS ENVIRONMENTA LGROUPS WHO — Uniting different agendas
- 14. local-legends.org Narrative inPlacemaking DISCOVERY DEFINITION DESIG N DELIVERY WHEN — Building story in from the start Start crafting the story at briefing stage to ensure it’s embedded in the design and experience local-legends.org Narrative in Placemaking
- 15. local-legends.org Narrative inPlacemaking Learning from Local Legends local-legends.org Narrative in Placemaking
- 16. local-legends.org Narrative inPlacemaking “Let’s not assume that we as designers can imagine everything that everyone else can. That means we need many more heads coming up with new ideas and interpretations for places.” Marcus Willcocks, Research Fellow, Central St Martins local-legends.org Narrative in Placemaking
- 17. local-legends.org Narrative inPlacemaking understand society, politics and economics understand physical space understand symbolism and communication Narrative placemaking needs people that... local-legends.org Narrative in Placemaking
- 18. local-legends.org Narrative inPlacemaking “Every project means embedding yourself: listening, looking and then finding your way in Our work is about how to feel all that research: how can we step in? You need to make sure there is authenticity in every moment that you are creating. Suzanne O’Connell, The Decorators local-legends.org Narrative in Placemaking
- 19. local-legends.org Narrative inPlacemaking Gather story assets with an open mind Listening radio and audio interviews Looking photography, illustration and art Learning archival research local-legends.org Narrative in Placemaking
- 20. local-legends.org Narrative inPlacemaking “The story has to have high stakes. It has to have consequences or people don’t care.” David Waters, Radio Maker local-legends.org Narrative in Placemaking
- 21. local-legends.org Narrative inPlacemaking Structure the story Welcome, Challenge, Resolution Diagram © NY Film Academy
- 22. local-legends.org Narrative inPlacemaking “Narrative thrives on drama and conflict. It’s actually in our interest to work with contested spaces because that’s what interests people.” Tricia Austin MA Narrative Environments Course Leader Central St Martins local-legends.org Narrative in Placemaking
- 23. local-legends.org Narrative inPlacemaking Draw out opportunities and challenges local-legends.org Narrative in Placemaking
- 24. local-legends.org Narrative inPlacemaking “Find something that is evocative of what the spirit of place is. The spirit of place in Fidenza is music and food. That’s what’s going to drive the design; how do you give that some three-dimensionality? It’s about digging deeper into the culture than what’s on the surface.” Brian Garrison, SVP, Value Retail local-legends.org Narrative in Placemaking
- 25. local-legends.org Narrative inPlacemaking Find a place’s unique and enduring value local-legends.org Narrative in Placemaking Olympic Park,London
- 26. local-legends.org Narrative inPlacemaking “Who is it for? What are the values? What’s the personality? What’s the attitude you’re trying to express and how do you market it? Most importantly of all, why are you doing it? If you stop doing it, would anybody care? Jane Wentworth, Brand Strategist local-legends.org Narrative in Placemaking
- 27. local-legends.org Narrative inPlacemaking Craft a place vision and establish tone local-legends.org Narrative in Placemaking Manhattan, Woody Allen
- 28. local-legends.org Narrative inPlacemakinglocal-legends.org Narrative in Placemaking “How do you create permanent moments of surprise, of emotion, of intrigue? Once you string a collection of those together, you build a character for a place, and an experience.” Adriana Marques Former Head of Arts & Culture, Olympic Park
- 29. local-legends.org Narrative inPlacemaking Stage + Props + Mood + Plot + Cast & Crew Build an experience to build a story Granary Square, London local-legends.org Narrative in Placemaking
- 30. local-legends.org Narrative inPlacemaking “You can seriously change the meaning of something just by swapping the sequence of objects, and that’s the same in a place. How you encounter it is really important.” Allison Walker, Content Developer local-legends.org Narrative in Placemaking
- 31. local-legends.org Narrative inPlacemaking “Change is the bedrock of life and therefore the bedrock of narrative. ” John York,screenwriter Pace yourself Create a journey, not just a space local-legends.org Narrative in Placemaking
- 32. local-legends.org Narrative inPlacemaking “When two opposites are juxtaposed correctly, an explosion occurs, and story comes alive. ” John York,screenwriter Juxtapose Collide ideas to create pace local-legends.org Narrative in Placemaking
- 33. local-legends.org Narrative inPlacemaking “When two opposites are juxtaposed correctly, an explosion occurs, and story comes alive. ” John York,screenwriter Coreograph views Think like a cinematographer to capture vistas local-legends.org Narrative in Placemaking
- 34. local-legends.org Narrative inPlacemaking Set gleaming details Make the ordinary extraordinary St Michael and All Angels Church, Croydon local-legends.org Narrative in Placemaking
- 35. local-legends.org Narrative inPlacemaking “Places are not made by disciplines, Places are made by people.” Marie Aquilino, Post-Crisis Reconstruction Expert local-legends.org Narrative in Placemaking
- 36. local-legends.org Narrative inPlacemaking Profile your protagonists Who are you doing this for? What’s in it for them? RESIDENTS belonging NEIGHBOURS welcome WORKERS pride local-legends.org Narrative in Placemaking
- 37. local-legends.org Narrative inPlacemaking “Conversations happen through action, through activity, through encounter. If I walk down the street a bit faster because I’m nervous that’s a conversation between me and the street.” Marcus Willcocks, Research Fellow, Central St Martins local-legends.org Narrative in Placemaking
- 38. local-legends.org Narrative inPlacemaking What do your protagonists ... ...see? ...do? ...feel? local-legends.org Narrative in Placemaking
- 39. “Architecture doesn’t respondwell to change, and it’s a shame because it takes so long to build.” Jorge Mendez Caceres, Architect local-legends.org Narrative in Placemaking
- 40. Bring time intothe equation Think through chapters of progress local-legends.org Narrative in Placemaking 0.5 years 5 15 years years
- 41. Prototype a newstory We try to develop projects that have some things that are fixed and some things that are flexible. We often use the Elvis Costello quote about how, when he records an album, he plays it back on a crap tape recorder. If it still sounds good on that, then he knows it must be a good album!” Vincent Lacovara, Croydon Council Placemaking Lead local-legends.org Narrative in Placemaking
- 42. Fix and Flex MrTinto, Coffee Cart, Ruskin Square, Croydon local-legends.org Narrative in Placemaking
- 43. “The storytelling itselfand the passing on of the experiences is what’s important. That’s what really creates change.” Annegret Affolderbach, Cultural Futurist local-legends.org Narrative in Placemaking
- 44. Hand over thespark Trinity Bellwoods Park, Toronto local-legends.org Narrative in Placemaking
- 45. local-legends.org Narrative inPlacemaking “Good storytelling never gives you four, it gives you two plus two. Don’t give the audience the answer, give them the pieces. They are rewarded with a sense of thrill when they find the answers themselves.” Bob Peterson, Screenwriter, Pixar local-legends.org Narrative in Placemaking
- 46. local-legends.org Narrative inPlacemaking Join the conversation local-legends.org locallegendsproject@gmail.com ROSANNA VITIELLO
- 47. Making the Casefor Place Lighter, Quicker, Cheaper #placemaking Conference Sponsors
- 48. Tom Bridgman Delivery Lead,Regeneration LB Lambeth #placemaking
- 49. IF COMMUNITY-LED BEPREPARED TO INVEST & CAPACITY BUILD.. - ENSURE YOU HAVE FUNDS IN PLACE TO HELP DESIGN, COST & BUSINESS PLAN + SUPPORT & MONITOR OR.. - OR ARE YOU HAPPY TO LET IT GO AND IF NECESSARY FAIL?
- 51. GET THE RIGHTOPERATOR IN.. - DIFFERENT SPACES AND SITES REQUIRE DIFFERENT SKILLS - THE PROJECT WILL COME TO END – A GOOD OPERATOR IS THERE TO MANAGE THAT PROCESS
- 53. WORKS BEST IFA MEANS TO AN END, NOT AN END IN ITSELF.. - ACTIVATING SPACE IS GREAT… BUT EVEN BETTER IF PART OF A BIGGER PICTURE - ROOTS LONG-TERM CHANGE IN LOCAL CONTEXT - LEARN LESSONS FOR FUTURE USES (E.G. ALLOCATIONS)
- 55. MONITOR & EVALUATE.. -MAKE THE CASE FOR LONGER-TERM ROLE OR FUTURE MEANWHILE USES - WORTH THE INVESTMENT - BUILD INTO OPERATORS SERVICE LEVEL AGREEMENT
- 57. BE FLEXIBLE &RESPONSIVE.. - LEARN BY DOING - BE IN A POSITION TO BE REACTIVE OR OPPORTUNISITIC - CONSIDER HOW YOU MIGHT EXPAND OR CONTRACT SHARED VALUES WITH OPERATOR AND COMMUNITY IS KEY TO THIS
- 59. PLAN FOR SUCCESS(AND FAILURE).. - PROJECT WILL EVOLVE - HAVE YOU SAFE GUARDED ORIGINAL OBJECTIVES? - WHAT HAPPENDS IF IT DOES NOT WORK?
- 61. BE PREPARED TOINVEST & CAPACITY BUILD.. GET THE RIGHT OPERATOR IN.. WORKS BEST IF A MEANS TO AN END, NOT AN END IN ITSELF.. MONITOR & EVALUATE.. BE FLEXIBLE & RESPONSIVE.. PLAN FOR SUCCESS (AND FAILURE)..
- 62. Maia Tarling-Hunter Senior ProjectOfficer Sustrans #placemaking
- 65. Sustrans DIY Streets– Marks Gate, Barking & Dagenham | July 17Presentation title, © Sustrans DIY Streets Marks Gate, Barking & Dagenham
- 67. | July 17PublicPolicy Exchange, © Sustrans 15% speed reduction 65% walked or cycled more “Sustrans have been instrumental in the successful delivery of a range of schemes, working in partnership with the Council and local communities on projects combining place making, modal shift and community engagement which have led to increased community cohesion and resulted in the creation of safer, more attractive places throughout the borough.” Tim Martin, Transport Planning & Policy Manager, Barking and Dagenham
- 68. | July 17PublicPolicy Exchange, © Sustrans Very high accident rates High levels of traffic No safe crossing points High walking & cycling rates DIY Schools Richard Atkins, Brixton Hill
- 69. | July 17Presentationtitle, © Sustrans Trialling the new road layout
- 70. | July 17PublicPolicy Exchange, © Sustrans 27% speed reduction 14% volume reduction
- 71. Sustrans is thecharity making it easier for people to walk and cycle. We connect people and places, create liveable neighbourhoods, transform the school run and deliver a happier, healthier commute. Join us on our journey. www.sustrans.org.uk Twitter @sustrans www.sustrans.org.uk Maia Tarling-Hunter Collaborative Design
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- 73. Healthy Schools Londonsteering group
- 74. Almost a thirdof children play outside for 30 minutes or less a day and one in five don’t play outside at all on an average day. Children spend twice as much time on screens inside as they do playing outside. Research conducted by Edelman Berland, 2016
- 75. Children aged under-15 inLondon 1,531,169 2011 census Today 306,000 children will not play outside
- 83. Making the Casefor Place Procurement for Placemaking #placemaking Conference Sponsors
- 84. Nik Randall Managing Director reFormArchitects #placemaking
- 89. “…open to theMayor and TfL to work with Heatherwick Studio without a competitive procurement process, but they chose not to do so.”
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- 93. In the UK90% of public projects are procured through OJEU
- 94. In the UK90% of public projects are procured through OJEU In the UK these are invariably 2 Stage Restricted Procedures, but they don’t have to be.
- 95. In the UK90% of public projects are procured through OJEU In the UK these are invariably 2 Stage Restricted Procedures, but they don’t have to be. Under the Public Contracts Regulations 2015 we can also use;
- 96. In the UK90% of public projects are procured through OJEU In the UK these are invariably 2 Stage Restricted Procedures, but they don’t have to be. Under the Public Contracts Regulations 2015 we can also use; - Negotiated Procedure Without Prior Publication (Part 2 – Chapter 2 – Section 3 – Regulation 32)
- 97. In the UK90% of public projects are procured through OJEU In the UK these are invariably 2 Stage Restricted Procedures, but they don’t have to be. Under the Public Contracts Regulations 2015 we can also use; - Negotiated Procedure Without Prior Publication (Part 2 – Chapter 2 – Section 3 – Regulation 32) - Competitive Procedure With Negotiation (Part 2 – Chapter 2 – Section 3 – Regulation 29)
- 98. In the UK90% of public projects are procured through OJEU In the UK these are invariably 2 Stage Restricted Procedures, but they don’t have to be. Under the Public Contracts Regulations 2015 we can also use; - Negotiated Procedure Without Prior Publication (Part 2 – Chapter 2 – Section 3 – Regulation 32) - Competitive Procedure With Negotiation (Part 2 – Chapter 2 – Section 3 – Regulation 29) In other EU Countries as little as 30% of public projects are procured through OJEU
- 99. In the UK90% of public projects are procured through OJEU In other EU Countries as little as 30% of public projects are procured through OJEU
- 111. Lean ● Optimised form ●Optimised performance ● Challenge constraints
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- 122. Sherine McFarlane Head ofSocial & Economic Regeneration Genesis #placemaking
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- 124. Approach to commissioningservices Indirect • Influencing Procurement Process • Framework for Social Value • Social Value Exchange Direct • Needs led • Filling gaps in provision • Bespoke services • Responsive to needs • Capacity building • Furthering reach • Development Trusts • Community Interest Companies
- 125. Case study GrahamePark • Start on site 2007 • Scheduled completion 2019 • Minimum 1677 homes will be built • Health Centre • Community Hub • Retail and commercial units
- 126. Case Study WoodberryDown • Woodberry Down Built in 1940s • Genesis are in a S106 with Hackney Council and Berkeley Homes • Started 2007 – Scheduled to Complete 2040 • 2158 New Homes • Community Centre • Commercial and retail units
- 127. Benefits & Challenges Benefits •Self sustaining programmes • Lasting legacy • Community led • Supporting Local economies • Funding vehicle • Shape activities • Adaptable • Partnerships • Impact Challenges • Funding streams • Patient investor • Capacity building • Internal business case • Getting people on board • Continued alignment • Return on investment • One size doesn’t fit all
- 128. Thank you Communities arethe most important ingredient in placemaking!
- 129. Anthony Peter Senior ProjectManager Argent #placemaking
- 140. Making the Casefor Place Management & Maintenance #placemaking Conference Sponsors
- 141. Polly Plunket Property ManagementDirector Broadgate Estates #placemaking
- 142. Ojay McDonald Policy Manager Associationof Town Centre Management #placemaking
- 144. Population Growth Pressure on Transport Network Digital Revolution Economic Recovery? Devolution SpendingCuts Pressure on Public Services Pressure on Land Use Business Rates Retention? Poor Productivity Pressure on Housing Social Need? BREXIT
- 145. Housing BusinessSupport & Innovation Employment & Skills Infrastructure Delivery Tourism Sustainability Inward Investment Social Cohesion Town & City Management
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- 153. Common Good Placemaking Futureof London Placemaking conference Kate Swade @kateswade @sharedassets
- 154. I will talkabout... Alternative models - beyond the public / private dichotomy Different ways of thinking about the “community” Frameworks for thinking about alternative models Some examples
- 155. About Shared Assets Thinkand do tank Creating the new relationships that make land work for everyone Urban, rural, peri-urban land Consultancy, research and innovation focus
- 156. Common Good LandUse: a framework
- 157. Placeshaping Local plans, localgovt & landowners Placemaking Developers, architects, urbanists Placekeeping … everyone? Citizens, government, long term stakeholders
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- 159. Community-led approaches -possibility models Oversight Animation Taking care Managing and developing Oversight Lobbying Representation Events Open days Activities Adopting Volunteering Planting Lease Contract Agreement
- 160. OrganicLea Food growing Veg Box Training Systemschange … new consortium at Wolves’ Lane
- 161. Myatt’s Fields Public park Community greenhouse& kitchen Events Activism
- 162. Tower Hamlets Cemetery Park Ancientwoodland Heritage Education Events & Festivals Gardening & design services outside of the park
- 163. Some of thechallenges in “alternative” models Community engagement New and existing stakeholders Conflicting interests Setting up the right kind of organisation Making it pay
- 164. Some of theopportunities… Control over quality and cost ‘Ownership’ of place (shaping and keeping) Ability to make changes as people and place change Making spaces work Developing local skills, jobs, resources
- 165. Policy considerations /things to think about Thinking long term Designing spaces that are easy to manage productively Leaving things undone Willingness to let go of control
- 166.