Nagano Trading Company imports craft beer from the United States to Japan through direct transactions with breweries. They focus on maintaining quality control through cold chain delivery and do not engage in parallel imports, which could result in older stock or inaccurate expiration dates. The company selects beers carefully to represent each brewery's uniqueness and considers factors such as taste to provide customers with imports that match the palatability of local beers.

1. NobumituJyojimaSakurakoSorai
Shotaro OkamotoKumikaHashizumeNanae
Nishimura

2. ○ Import beer
○ Nagano Trading Company

9. Theme : Imported beer
Almost craft beer from the US is imported to
Japan by the Nagano trading!
Speech from AI Tani at the craft beer base

10. 1. Always honestly on Business
2. The service of delivery fresh and hearty
goods by the producer with same palatability
as local by the thorough quality control
3.Respond interest and needs by the
customers and provide on reasonable price

11. HOW?

12. Three features of
Nagano Trading Company
from the policy

13. 1. Only face-to-face
transaction
Not doing Parallel imports
⇒100% Regular import goods from US

14. What is Parallel import?

15. Reasons of not doing parallel imports
• We don’t know that when the middleman import or trance
the beer with the brewery.
⇒It might be a dead stock!
• It doesn’t have a provision of display the expiration date on
the beer.
⇒Middleman can decide on its own expiration date!
• Raw materials might be different from the display
⇒Primary raw material were only known by the makers!

16. 2. Unique and originality of
brewery , contemplation and
consideration in the goods to
handle carefully.

17. 3.All the way Cold Chain
To have fun time with same
palatability beer as local by
the thorough quality control

18. US’s craft beer is more and more
developing and expanding the
species of tastes and styles

19. So Nagano Trading Company
focus on…
Deeper>Wider