This document contains a summary of Khalid Shafiq Rao's career objective, education, experience, and skills. Rao's objective is to utilize his 18 years of experience in marketing and business development to drive an organization as an entrepreneur. He has a Bachelor's degree in Mechanical Engineering and is currently a business consultant based in Dubai. Rao has extensive experience in sales, marketing, business development, and people management across various industries including mining, construction, oil and gas. He is skilled in brand establishment, sales management, and developing business in new markets.

1. * Introduction
*Name:Khalid Shafiq Rao
*Career Objective: To drive an organization as an entrepreneur where I can
utilize my experience and diversified exposures to develop new brands.
*Education: Bachelor of Technology(Mechanical Engineering)
*Nationality:Indian
*Age:40
*Marital status :Married
*Current position: Working as business consultant Based in Dubai, Middle
East.
*Contact details:+971559590464,info@drilltechinternational.com

2. *About Myself
*Self motivated and passionate
*Entrepreneur
*Focused & dedicated professional
*Goal oriented
*Hard working
*Leadership
*Team player
*High achiever
*Flexible
*Go getter

3. * Career path
Sales Director (Aug, 2015 till June 2018)
Sales Director (Oct-2014- July15)
Business Line Manager (Aug,2010-Nov,2014)
Business Development Manager (Feb 2007-July2010)
Sales Manager (March2004 -Jan2007)
Sales Engineer (March2001 - Dec2003)

4. Reached to turn over more than 1.5 million AED in the first year
of operation and won the Contract worth 1 million AED from the
key customer in UAE
Established and grown the brand and reached to turn over of
5 Million AED in first 2 years
Sold the biggest size forklift and wheel loaders in quarries and
established new customers and gained market share
Won 3 years contract worth 2 Million EUR from the biggest
power producer and doubled the turn over with in 2 year
after joining
Expanding the Brand in the region and tripled the turnover in
one and half year 2015 vs 2016 and appointed new
distributors 600 K EUR to 1.8 Million Eur
Increased the turn over from 5 Million USD to 10million USD
for drilling tools in Middle East market

5. *Mining
*Water well
*Construction
*MEP
*General contracting
*Quarrying
*Industrial/Fabrication
*Oil & Gas
*Power & Energy
Mining/
Quarries
Construction
Oil & Gas
Industrial
Power and
energy
Water well

6. • Egypt
• Pakistan
• Lebanon
• Jordan
• Yemen
• Qatar
• United Arab Emirates
• Kuwait
• Oman
• Turkey
• Bahrain
• Russia
• CIS Kazakhstan
• Azerbaijan
• Uzbekistan
• Turkmenistan
• Georgia
• Tajikistan
• Kyrgyzstan
• Mongolia

7. *Mining
*Water well
*Construction
*MEP
*General contracting
*Quarrying
*Industrial
*Oil & Gas
*Material handling
*Power & Energy

8. *
*Drilling tools & Equipments
*Heavy equipment :Truck mixers, truck mounted concrete pumps, wheel loaders,
excavators, forklifts.
*OEM Spare parts for caterpillar and Komatsu.
*Power tools and accessories
*Diamond coring and cutting tools
*Fire stop sealants and construction chemicals
*Anchoring and Installation system
*Mining and construction tools
*Spare parts and wear parts for crushing and screening system
*Industrial filters and filtration system

9. *
*Business Development
*Establishing new brands
*New start ups
*People management
*Forming new ventures
*Dealer management
*Gap Anaylsis
*Cash flow management
*Managing/Operating all functions in Business
*Sales management
*Marketing and promotion
*Trainings & Seminars
*Exposure to Design & manufacturing facility: Germany, Sweden,
India, Finland and Ireland.

10. *

11. *

12. *
*Traveling
*Photography
*Sports
*Gardening
*Music

13. *Skills & Expertise
*Direct sales
*Dealer management
*Brand establishment
*Sales management & operations
*Time territory management
*Key account management
*Marketing
*Business development
*People management
*Specialized in developing and establishing new brands
in the market
*Value selling

14. * Established Dealership base for Mincon in Middle East & CIS (Increased sales from 600K EUR to
1800 K EUR in one year)
* Doubled the turn over in SANDVIK for rock tools in 3 years.(5 Million USD to 10 Million USD)
* Handled a after market sales business turnover of 18 Million USD annually in SANDVIK
* Recognized as “Talent of the year” by SANDVIK MIDDLE EAST in 2013 and selected for SGL,
Sandvik Global leadership program
* Appointed new dealers and expanded the business in new markets
* Set up the team for SANDVIK MIDDLE EAST from Individual to 3 new sales managers
* Set up the regional office/ Base for Freudenberg and formed the sales team.
* Increase the turnover by more than double after joining Freudenberg

15. *Achievements
* Increased the market share by 25% and sold highest value equipment's first time in the
market and established the brand (BIN BROOK MOTORS AND EQUIPMENT)
* Beat the given quarter and annual sales target by 150% within first year (2004) of joining
HILTI
* Awarded with the title of “Milwaukee sales man of the year” in 2008 (Best sales
performance award)
* Successfully relaunched AEG brand in KSA market in 2009 (A & M MIDDLE EAST)
* Increased the sales revenue by 60% and profit by 14% (SANDVIK MIDDLE EAST)
* Successfully launched new range of SANDVIK products to develop business segments(DTH
hammers-RH460,CDC drilling, RH350, MF rods and TH bits)
* Received the best sales area performance award for year 2013
* Established the base For Mincon in Middle East & CIS region

16. *
*18 years of experience in the local market(Middle East& CIS)
*Product knowledge
*Market information
*Aggressive approach
*Preparing business strategies
*Establish base and grow the business in Middle East.
*Product promotion and market events.
*Gain the market share from the competitors
*Establish new brands in the market

17. *Business Objectives
*To establish base in UAE and grow business in Middle East
*To act as a strong link by bridging the market gap via dealers network and
direct end users.
*Act as extended arm in Middle East and CIS
*To build solid reputation for brands/products in the market as solution
provider.
*Expanded and established the new brands from scratch in the market

18. * Attended train the trainer program in Germany – A & M electric tools GmBH
* Attended rock tools training in Sweden and Finland
* Visited manufacturing and assembling units at various plants of Sandvik at
sweden, finland and India
* Undergone DTH drilling tools training course for assembly/ Disassembly in
Finland.
* Visited a manufacturing plant for DTH tools in Mincon International in Shannon
Ireland.
* Undergone BTC(Basic training course)- HILTI
* Undergone DTH drilling course/training- Mincon
* Undergone a training program for Filtration system at Fruedenberg, Germany
* Visited a Freudenberg filtration plant India and Germany for manufacturing of
Industrial filtration products.
* Undergone training in BHEL(Bharat heavy Electrical Limited) for manufacturing
of gas turbine blades

19. *Target customers
*Quarries
*Drilling and blasting Co.
*Mining
*Foundation drilling Co.
*Tunnelling contractors
*Cement Industry
*Water well contractors
*Utilities Co.

20. *Local market events and open days for customers
*Product shows (Customer sites)
*Product Trials (Buy and try caimpaigns)
*Trade shows and exhibitions
*News letters to customers
*Drilling & Blasting/Water well contractors seminar
*Sales blitz and campaigns (TTM, Swarms with flyers etc)
*In-house product shows
*New product launch

21. *Attended SGL Sandvik global leadership program at SANDVIK
*Sales and communication training at SANDVIK
*Time management training A&M electric tools GmBH
*Culture Journey, Team Building event- HILTI
*Time management training-Matrix training solutions
*Customer service excellence- SP Jain institute of management
*Action oriented leadership training – SANDVIK

22. Sales Plan
*Fig. in Million USD
0
0.5
1
1.5
2
2.5
3
2016 2017 2018 2019
Sales

23. • Customer service and logistics
• Technical Support
• Initial support to take off (Customer leads)
• Service support
• Product trials and sampling
• Case study/ Success stories
• Branding
• Market events
Support & Services

24. *Strategy
*Market Coverage
*Time territory management
*Increasing the sales force
*Appointing new dealers
*Exploring new markets/customers
*Take the market share from competitor’s
*Dealer Management
*Developing and training existing dealers and increasing coverage
*Key account management
*Identifying key markets and key customers for business growth
*Market penetration (Segmentation)
(Quarry and mining, water well drilling ,Oil and Gas and HDD drilling)

25. Key Markets
* Middle East & CIS
Key Business Segments
* Water well
* Quarry and mining
* HDD drilling
* Foundation drilling
* Oil and Gas
* Industrial
*Key focus markets & Industry Segments

26. *Risks & Challenges
* Business Establishment
* Competition
* Payment collections
* Returns on Investment
* Pricing
* Coverage
* References available on request

27. THANKS