SlideShare a Scribd company logo
PERSONAL
CONTENT
STRATEGY
Prepared by: April Nguyen @april.nguyen_
FEBRUARY 2019
ON TODAY'S
AGENDA
Overview
The formula
LinkedIn
YouTube
Instagram
Facebook
GENERAL MEETING | 2020@APRIL.NGUYEN_
OVERVIEW
Hey guys, this is April from @april.nguyen_
I truly believe that the key to success in this digital age today is to build a strong personal
brand using social media, a formula created by Gary Vaynerchuk. "Your personal brand is
your reputation. And your reputation in perpetuity is the foundation of your career".
Consume his content to understand this concept better:
https://www.garyvaynerchuk.com/5-strategies-for-personal-branding-online/
In my example, I have an ultimate career goal of working for my own business. It breaks
down to 2 pillars. In the short term, I have to find a proper job in Finland. In a longer term, I
have to build a brand for myself as a social media/branding/marketing expert and a fun
focused hustler who also has certain weird interests :). LinkedIn will be my most important
platform as there I build both short term and long term professional brand. Facebook,
Instagram and YouTube will be exploited at the same time. Go to next page diagram to see
how my overall plan actually builds.
I am sharing this with you guys, hope it can help you build yours. As usual, I welcome all of
your feedback. Please follow me on social media for more content everyday.
April <3
CONTENT
STRATEGY
@APRIL.NGUYEN_
CONTENT PILLARS
Strictly professional
content
Topics: Content strategy,
Content marketing,
Branding, Personal
Branding
FREQUENCY
3-5 posts/week
2 cases/month
2 times/week
1-2 times/month
FORMAT
Videos: excerpts from my
YouTube or from other
sources, record LinkedIn
video posts
Short-form posts: approx. 30
words/post
Long-form posts: approx.
350 words/post
Share valuable articles and
videos
Case studies on LinkedIn
SlileShare
2 vids/weeks
https://linkedin.com/in/aprilnguyen186/
@APRIL.NGUYEN_
D O C U M E N T I N G
Recording the learning and hustling process with
the #JobsinFinland series
T A N G I B L E V A L U E
Aside from the knowledge, provide concrete,
tangible value every week. For example, this
action plan
T H E F I N N I S H C U L T U R E
Provide interesting and informative content about
Finland in a foreign perspective (could be in
comparison to Vietnam)
@APRIL.NGUYEN_https://www.youtube.com/channel/UCZhtcNjvPV6SQRQauEJ13ag
STORIES
Share my day, activities, what I
have learned, posts from
influencers. approx. 2 - 5
stories/day. Add location, tag
friends and influencers
VIDEOS
1 min 1:1 ratio videos (shared
with facebook), english subtitle
QUOTES
Motivational quotes from
influencers or from me
UPDATE DAILY
have to keep it up, at least 1 post
a day. Share content to
Facebook as well. Always use
hashtags and tag location.
@APRIL.NGUYEN_
THE REAL
APRIL
NGUYEN
Instagram is the platform where I can spontaneously
express my authentic self to people aside from
showcasing my business ambitions. My Insta stories
will tell people that I'm a real person with flaws and
quirkiness, not just some carefully curated figure.
INSTAGRAM
HASHTAG PLAN
#hustlehard #contentcreator
#contentmarketing #branding
#personaldevelopment #womeninbiz
#girlboss
1.80 DOLLARS STRATEGY
https://www.garyvaynerchuk.com/1-80-
instagram-strategy-grow-business-brand/
@APRIL.NGUYEN_
FACEBOOK
Using mainly business
account, personal
account is used to
promote business
account
B U S I N E S S
A C C O U N T
Using the same content
shared from Instagram
S H A R E D I G
C O N T E N T Sharing valuable
content including
articles, videos from
other sources or from
my source
L I N K S
Presentations are
communication tools
that can be used as
lectures.
U P D A T E
D A I L Y
@APRIL.NGUYEN_
https://www.facebook.com/April-Nguyen-465329443871017/
Thanks and don't forget to
connect with me
@april.nguyen_

More Related Content

Similar to Personal content strategy

New England Expo
New England ExpoNew England Expo
New England Expo
Ruben Quinones
 
Content Marketing Succes: Turn stakeholders into allies, not pitfalls
Content Marketing Succes: Turn stakeholders into allies, not pitfallsContent Marketing Succes: Turn stakeholders into allies, not pitfalls
Content Marketing Succes: Turn stakeholders into allies, not pitfalls
Koen Verbrugge
 
Mastery Timeline
Mastery TimelineMastery Timeline
Mastery Timeline
mtroupos
 
Social Media Bootcamp for Startups
Social Media Bootcamp for StartupsSocial Media Bootcamp for Startups
Social Media Bootcamp for Startups
foxtheory
 
September2015ContentPlan
September2015ContentPlanSeptember2015ContentPlan
September2015ContentPlan
Brandon McCadney
 
Social media content 2020
Social media content 2020Social media content 2020
Social media content 2020
Truong Bang - Mr.
 
Howto2
Howto2Howto2
Why is my instagram business page not growing?
Why is my instagram business page not growing?Why is my instagram business page not growing?
Why is my instagram business page not growing?
Kirsten Jassies justK
 
Webmaffia - Social media snapshot
Webmaffia - Social media snapshotWebmaffia - Social media snapshot
Webmaffia - Social media snapshot
Sagar Jadhav
 
VISA3005 - Internship Presentation
VISA3005 - Internship PresentationVISA3005 - Internship Presentation
VISA3005 - Internship Presentation
Pamela Beatrice Getalado
 
doc
docdoc
social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorp
japie swanepoel
 
Social Media Class
Social Media ClassSocial Media Class
Social Media Management & Marketing Plan
Social Media Management & Marketing PlanSocial Media Management & Marketing Plan
Social Media Management & Marketing Plan
IntegralWhiteKnight
 
National Guild of Hypnotists 2015 Newsletter 9
National Guild of Hypnotists 2015 Newsletter 9National Guild of Hypnotists 2015 Newsletter 9
National Guild of Hypnotists 2015 Newsletter 9
The National Guild of Hypnotists
 
Gushcloud internship.pdf
Gushcloud internship.pdfGushcloud internship.pdf
Gushcloud internship.pdf
JasmineCarulli
 
Final project
Final project Final project
Final project
Mans Ucr
 
Project 1 ufsmm
Project 1 ufsmmProject 1 ufsmm
Project 1 ufsmm
Tyler Ellman
 
The Basics of Social Media
The Basics of Social MediaThe Basics of Social Media
The Basics of Social Media
April Heavens- Woodcock
 
Social media bootcamp for startups
Social media bootcamp for startupsSocial media bootcamp for startups
Social media bootcamp for startups
foxtheory
 

Similar to Personal content strategy (20)

New England Expo
New England ExpoNew England Expo
New England Expo
 
Content Marketing Succes: Turn stakeholders into allies, not pitfalls
Content Marketing Succes: Turn stakeholders into allies, not pitfallsContent Marketing Succes: Turn stakeholders into allies, not pitfalls
Content Marketing Succes: Turn stakeholders into allies, not pitfalls
 
Mastery Timeline
Mastery TimelineMastery Timeline
Mastery Timeline
 
Social Media Bootcamp for Startups
Social Media Bootcamp for StartupsSocial Media Bootcamp for Startups
Social Media Bootcamp for Startups
 
September2015ContentPlan
September2015ContentPlanSeptember2015ContentPlan
September2015ContentPlan
 
Social media content 2020
Social media content 2020Social media content 2020
Social media content 2020
 
Howto2
Howto2Howto2
Howto2
 
Why is my instagram business page not growing?
Why is my instagram business page not growing?Why is my instagram business page not growing?
Why is my instagram business page not growing?
 
Webmaffia - Social media snapshot
Webmaffia - Social media snapshotWebmaffia - Social media snapshot
Webmaffia - Social media snapshot
 
VISA3005 - Internship Presentation
VISA3005 - Internship PresentationVISA3005 - Internship Presentation
VISA3005 - Internship Presentation
 
doc
docdoc
doc
 
social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorp
 
Social Media Class
Social Media ClassSocial Media Class
Social Media Class
 
Social Media Management & Marketing Plan
Social Media Management & Marketing PlanSocial Media Management & Marketing Plan
Social Media Management & Marketing Plan
 
National Guild of Hypnotists 2015 Newsletter 9
National Guild of Hypnotists 2015 Newsletter 9National Guild of Hypnotists 2015 Newsletter 9
National Guild of Hypnotists 2015 Newsletter 9
 
Gushcloud internship.pdf
Gushcloud internship.pdfGushcloud internship.pdf
Gushcloud internship.pdf
 
Final project
Final project Final project
Final project
 
Project 1 ufsmm
Project 1 ufsmmProject 1 ufsmm
Project 1 ufsmm
 
The Basics of Social Media
The Basics of Social MediaThe Basics of Social Media
The Basics of Social Media
 
Social media bootcamp for startups
Social media bootcamp for startupsSocial media bootcamp for startups
Social media bootcamp for startups
 

Recently uploaded

Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
David Thomson
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
PriyankaSrivastava508477
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
edyaefo
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
10h6bbc4
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
10h6bbc4
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
Davion Yost
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
rosankumar564363
 

Recently uploaded (20)

Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
一比一原版澳洲悉尼大学毕业证(USYD学位证)如何办理
 
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
一比一原版澳洲纽卡斯尔大学毕业证(UoN学位证)如何办理
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
Premium Graphic Design Templates | Brochures Design Templates
Premium Graphic Design Templates  | Brochures Design TemplatesPremium Graphic Design Templates  | Brochures Design Templates
Premium Graphic Design Templates | Brochures Design Templates
 
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
Call Girls in Hyderabad (Telangana) call me [🔝7737669865🔝] Escort In Hyderaba...
 

Personal content strategy

  • 1. PERSONAL CONTENT STRATEGY Prepared by: April Nguyen @april.nguyen_ FEBRUARY 2019
  • 3. OVERVIEW Hey guys, this is April from @april.nguyen_ I truly believe that the key to success in this digital age today is to build a strong personal brand using social media, a formula created by Gary Vaynerchuk. "Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career". Consume his content to understand this concept better: https://www.garyvaynerchuk.com/5-strategies-for-personal-branding-online/ In my example, I have an ultimate career goal of working for my own business. It breaks down to 2 pillars. In the short term, I have to find a proper job in Finland. In a longer term, I have to build a brand for myself as a social media/branding/marketing expert and a fun focused hustler who also has certain weird interests :). LinkedIn will be my most important platform as there I build both short term and long term professional brand. Facebook, Instagram and YouTube will be exploited at the same time. Go to next page diagram to see how my overall plan actually builds. I am sharing this with you guys, hope it can help you build yours. As usual, I welcome all of your feedback. Please follow me on social media for more content everyday. April <3
  • 5. CONTENT PILLARS Strictly professional content Topics: Content strategy, Content marketing, Branding, Personal Branding FREQUENCY 3-5 posts/week 2 cases/month 2 times/week 1-2 times/month FORMAT Videos: excerpts from my YouTube or from other sources, record LinkedIn video posts Short-form posts: approx. 30 words/post Long-form posts: approx. 350 words/post Share valuable articles and videos Case studies on LinkedIn SlileShare 2 vids/weeks https://linkedin.com/in/aprilnguyen186/ @APRIL.NGUYEN_
  • 6. D O C U M E N T I N G Recording the learning and hustling process with the #JobsinFinland series T A N G I B L E V A L U E Aside from the knowledge, provide concrete, tangible value every week. For example, this action plan T H E F I N N I S H C U L T U R E Provide interesting and informative content about Finland in a foreign perspective (could be in comparison to Vietnam) @APRIL.NGUYEN_https://www.youtube.com/channel/UCZhtcNjvPV6SQRQauEJ13ag
  • 7. STORIES Share my day, activities, what I have learned, posts from influencers. approx. 2 - 5 stories/day. Add location, tag friends and influencers VIDEOS 1 min 1:1 ratio videos (shared with facebook), english subtitle QUOTES Motivational quotes from influencers or from me UPDATE DAILY have to keep it up, at least 1 post a day. Share content to Facebook as well. Always use hashtags and tag location. @APRIL.NGUYEN_ THE REAL APRIL NGUYEN Instagram is the platform where I can spontaneously express my authentic self to people aside from showcasing my business ambitions. My Insta stories will tell people that I'm a real person with flaws and quirkiness, not just some carefully curated figure.
  • 8. INSTAGRAM HASHTAG PLAN #hustlehard #contentcreator #contentmarketing #branding #personaldevelopment #womeninbiz #girlboss 1.80 DOLLARS STRATEGY https://www.garyvaynerchuk.com/1-80- instagram-strategy-grow-business-brand/ @APRIL.NGUYEN_
  • 9. FACEBOOK Using mainly business account, personal account is used to promote business account B U S I N E S S A C C O U N T Using the same content shared from Instagram S H A R E D I G C O N T E N T Sharing valuable content including articles, videos from other sources or from my source L I N K S Presentations are communication tools that can be used as lectures. U P D A T E D A I L Y @APRIL.NGUYEN_ https://www.facebook.com/April-Nguyen-465329443871017/
  • 10. Thanks and don't forget to connect with me @april.nguyen_