A presentation first given at the Student Economic Summit, in Belgrade with 22 Tips to students and recent graduates on how to create their own personal brand and therefore be better prepared to their first job or to start their company

1. Personal Branding
22 TIPS FOR STUDENTS AND RECENT GRADUATES
by Ricardo Sousa

2. Hello,
Belgrade.
work supported by
Ricardo Sousa
CEO

3. good afternoon?
zzzzz

4. today we’re talking about
YOU

5. but first a bit of context about
ME

6. my name is Ricardo Sousa
and I didn’t have a ton of things
going for me.

7. BORN HERE

8. BORN HERE

9. BORN HERE

10. I didn’t get to do this
on my free time.

11. I sing even poorer
than him.

12. 12
Not a great football
player…

13. WHAT NOW?

14. MOVE YOUR A**

23. BERLIN. ‘SAUDADE’
Könrad

24. we’re in the business of helping businesses

26. Over the last two years we’ve been fortunate enough to work with some pretty amazing brands
across our different areas of expertise. We’ve helped their brands with digital solutions.

27. but, back to you…

28. formal explanation
personal branding
is a marketing strategy that
involves creating a differentiated
name and image - often using a
logo and/or tag line - in order to
establish a presence in the
consumer's mind and attract and
keep customers.
belonging or
relating to a
particular person
we will look at ways to differentiate yourself from others by
creating your personal brand that highlights your
characteristics and makes you more memorable and
identifiable.

29. informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:

30. informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money

31. informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
becoming more memorable

32. informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
becoming more memorable
getting a better job

33. informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
becoming more memorable
getting a better job
having better luck with boys/girls
<< without having to go to prison or look like that

34. YOU WON’T BE RONALDO

35. YOU WON’T BE RONALDO
NOOOOOO

36. <?php
echo “NO WAY!”;
?>

37. BUT

38. yourself.
You will be

39. [1] UNDERSTAND WHAT A BRAND IS

41. [2] WHAT ARE YOU?

42. © JRandomF @ FLICKR
[3] FIND YOUR TALENT AND HIGHLIGHT IT

43. [4] HAVE A PLAN
jose.jhg @ Flickr

44. [5] TRAVEL TO WIDEN YOUR HORIZONS

45. [6] GET A PROFESSIONAL PRESENCE

46. [7] GET SOME BUSINESS CARDS

47. [8] NETWORK, MEET PEOPLE: ONLINE &
OFFLINE

48. [9] TAKE CONTROL OF SOCIAL MEDIA

49. [10] USE SOCIAL MEDIA TO GET NOTICED
BE ACTIVE. SHARE THINGS THAT MATTER. CONNECT WITH OTHERS.
GET CONNECTIONS. GET NOTICED.

50. [11] START A BLOG / JOIN ONE

51. [12] WHAT WILL THEY FIND
MIND YOUR FACEBOOK AND OTHER SOCIAL PRESENCES…
© popsugar

52. © I'll Never Grow Up FLICKR
[13] GET MENTORS
PEOPLE WHO HELP YOU MAKE WISE DECISIONS

53. [14] DO THINGS FOR FREE
BECAUSE THOSE CAN LEAD TO GREAT, PAID THINGS

54. [15] DON’T MISS OPPORTUNITIES
THEY MIGHT NOT COME AGAIN.

55. [16] LEARN HOW TO INTRODUCE YOURSELF
TO GET ‘PORTFOLIO’/WORK DONE, TO SHOW YOUR VALUE

56. [17] TELL A STORY
SPREAD OUT FACTS ARE LESS RELEVANT THAN A COMPELLING STORY.

57. [18] PAST WORK AS ‘CASE STUDIES’

58. [19] ALWAYS SHOW VALUE

59. [20] ASK vs. EXCHANGE

60. 60
[21] BE CONSISTENT
ALWAYS PRESENT IT CONSISTENTLY. BEING INCONSISTENT DRIVES FEAR.

61. [22] BE CONFIDENT, NOT ARROGANT.
THE TWO ARE A LINE AWAY, BUT MAKE ALL THE DIFFERENCE.
© Rooney @ Flickr

62. irresistible VS. irreplaceable

63. JUMP. TRUST.

64. QueroVIAJAR!
• foto de filho a pedir atenção de pais
YES,
WILL BE HARD.

65. YOU’LL MAKE
MISTAKES

66. BUT IS
WORTH IT.

67. MOVE YOUR
A**

68. Хвала вам
MY WORK IS SPONSORED BY:
black@colorelephant.com
speaking@ricardosousa.me - for engagements
www.ricardosousa.me / www.colorelephant.com
+351 916 743 868