Personal branding is important today because we live in an overcommunicated world. To develop a strong personal brand, start by identifying what you are uniquely good at and how you can use that strength to help others and shape a better future. Finally, communicate your core competency and competitive advantage to clearly define your personal brand.

1. Personal Branding-
An Introduction
By Dr Vikram Venkateswaran

2. A personal brand is the key today

3. This is because we live in a over
communicated world

4. Start with you- What do you like? What
is it that you want the world to be?

5. Select the one thing that is most
unique about you that most others
don’t have

6. Map how that uniqueness can help
shape a better future for you, for your
family, community, society and nation

7. Finally play to your strengths

8. In Conclusion
• Competency= All the activities that you are good at
• Core Competency= The activity that you do best
among all of these
• Competitive Advantage= The activity you do best than
anyone else.
• Personal Brand= Communication of that Competitive
Advantage

9. For more information please contact
Twitter @drvikram
Email: drvikramvenkateswaran@gmail.com
THANK YOU