The document discusses a business called Think First that aims to educate teenagers about sexually transmitted diseases. It will target teenagers through social media campaigns and provide programming about STDs, contraceptives, and free testing. The business differs from competitors by also offering scholarship opportunities to program participants. Key goals are raising awareness on social media and reducing STD statistics through education. An $850k budget is allocated, with most funding going to social media, employees, and marketing.

1. Think First

2. My target audience will be
predominantly teenagers.
It does not matter the
income of their family
because everybody can
become educated on
anything. I am mainly
focused on teens to come
receive service from my
business. I choose teens
because there are too many
schools that lack the ??? of
teaching about sexually
transmitted diseases.
However, if other people
feel they need the
information, they can feel
free to join my program.
Target Audience

3. • Working with Social
Networks my primary
goal is to create
awareness and
importance
• To figure out my success
via Twitter , I will see
how many used our
#ThinkFirst hashtag
• Another goal is create so
much awareness and
instill so much knowledge
that HIV/AIDS statistics
• Think First will connect
with LinkedIn to network
with business
professionals and receive
their point of view
Key Performance
Indicators

4. Social Media $ 300k
Employees $ 200k
Google Adwords $ 100k
PR/Marketing $ 200k
Bloggers $ 50k
Total $850k
Budget

5. • Social media has to be one of the
greatest ways to advertise and
create awareness about your
company. A Think First Facebook
business page will be created for
giveaways, coupons, and
opinions. Twitter will be created
to keep up will our followers and
keep them keep them updated.
Instagram and Pinterest pages are
more for a visual concept on
what Think First offers.
Tools & Tactics

6. • Think first service will be providing
students with educational testimonies
about HIV/AIDS and teenage
pregnancy, contraceptives and free
HIV/AIDS and teenage pregnancy
testing. Since this is a program that will
last for about 3 months the fee will be
$50. I differ from my competitors
because for one my advertisement is
going to be better. It is not going to be
easy however, we are going to stand
together as one to help and teach the
new generation that together we can do
anything that comes to our minds, it just
take time, energy and courage.
Big Idea

7. • To sum up Think First, I know
for sure my organization will
benefit the world. My
organization will differ from my
competitors is because at the end
of each program we will have a
scholarship opportunities. I will
come up with a certain topic for
all groups and they will have a
certain period to get it done.
Summary